Redif y&r
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Redif y&r

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Redif y&r Redif y&r Presentation Transcript

  • Resisting the usual. Since 1973.
    The arrogance of youth. The supreme self-confidence of being the best.
    It was with this capital that Diwan Arun Nanda & Ajit Balakrishnan started Rediffusion at a time when the advertising industry was going through a recession.
    Since then, the growth of Rediffusion has been punctuated by landmark work that broke every rule of advertising, and yet created iconic brands and legendary campaigns.
  • Rediffusion today. Large. Stable. Young. Fresh.
    We are among India’s top five advertising agencies. This allows us to recruit and retain the best talent in the country. It enables us to invest in your brands.
    We are part of Young & Rubicam brands. An international conglomerate of reputed communication companies whose expertise and knowledge keeps us on par with world standards.
    With offices in Mumbai, Delhi, Kolkata, Chennai, Bangalore & Hyderabad, we make sure that we are always near you. And near the consumer.
  • Big brands are the ones with big agendas.
    Brands are the new aggregators
    They must gather and galvanize
    They must have mission and purpose
  • Big ideas are in life – not in ads
    Challenge our conventional definitions of what is an idea
    Ideas travel through media
  • Consumers are producers
    What people do with brands is more important than what the brand does
    User generated content
    Word of mouth effects
    Opinion leadership
  • 2 way world
    What we have to say vs What they want to talk about
    Give to get
    You can be shut out anytime
    The legal deal with the devil is off – advertising
    Must prove yourself worthy of viewing
  • New rules for the new world
    Delivering paid for communication to media delivered audiences is over
    Making Conversation that is actively sought out is in
    Communication as the “message” we land at the consumers doorstep is dying
    Conversations that take on a life of their own are being born
  • Conversation Management
    Seek a dialogue with consumers
    It’s an ongoing continuous process
    Embedded in their eco-system
    What they want to talk about
    Allow for participation
    They have the ability to start a conversation
  • Conversation idea +Conversation Neighborhood
    • Change the debate
    • Challenge consumer expectations
    • Make people re-evaluate
    • Capable of transmission
    • People should be able to use them as platforms for co-creation
    • Putting out the source code
  • Conversation Starters - are modes of communication triggered by the brand - TVC, PR, Events, CRM, Celebrities, Websites
    +
    Conversation Co-Creations - are modes of participation triggered by the brand - Blogs, Virals, Promotions, Consumer generated content
    It’s Only Over When
  • Inputs that go into our work
    Communication development
    We have our own 7 step process
    We have conversation management tool
    Brand Mapping
    BAV
    Market mapping
    TGI
    Pentagon
    Consumer understanding
    Culture mapping work
    Semiotic reading
  • Some of our work that you may already know
  • Ideas before advertising. Ideas beyond advertising.
    The Rediffusion DYR group is composed of companies which specialize in every form of communication. This enables us to seamlessly work together and give you media neutral ideas that can transform your business. In mass media advertising, design +, direct marketing, public relations, events, sponsorships, celebrity management, CRM, media planning & buying, outdoor solutions, digital programmes or retail activation. We have the expertise. And we have the orientation. Given below are our associate companies.
  • Let’s start a conversation about your brand