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Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
Research Proposal for Anti-dandruff Shampoo
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Research Proposal for Anti-dandruff Shampoo

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  • 1. Research proposal forAnti - Dandruff Shampoo
    Presented By :
    SandeshKothavale - (BT0942)
    SaranbirUppal - (BT0943)
    Shaniraj Babar - (BT0944)
    Sheetal Mehta - (BT0945)
    SheetalNarkar - (BT0946)
  • 2. BRANDS
  • 3. PACK SIZE & PRICE
    Book1.xls
  • 4. MARKET SCENARIO
    The overall shampoo market in India stands at Rs 2,200 crore
    and growing at 15 per cent year-on-year
    • Sachets were more popular
    • 5. Women prefer to stick to their brand of shampoo
    • 6. There was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampoo
    • 7. The retailers do not push any particular brand of shampoo as they receive only 10% commission from sale of shampoo
  • BRAND LEADER
    • HLL’s ‘Clinic All Clear’ is a market leader in the Rs 700-crore shampoo market
    • 8. Market share - About 60 per cent
    • 9. P&G’s ‘Head & Shoulders’ share stands at about 13-14 per cent
  • New Entrants
    First anti – dandruff shampoo inspired by skin care Research, to care for the scalp
    Latest Products :
    • Elvive Anti- Dandruff Dry Hair
    • 10. Elvive Anti- Dandruff Greasy Hair
    • 11. 2 in 1 – Shampoo + Conditioner
    • 12. Intensive Normal Hair
  • TARGET CONSUMER
    • Rural Market & Urban Market
    • 13. All age – group people
    • 14. People with scalp problem - Main Target
  • ADVERTISMENT
    1.Selecting objectives & target consumers
    2. Attractive offers and schemes
    3.Choosing Famous Actresses as a brand ambassadors to attract youth
  • 15. ADVERTISMENT
    Clinic All Clear Anti Dandruff.flv
    Himalaya Herbals Anti Dandruff Shampoo.flv
  • 16. OBJECTIVE
    To prepare Research Proposal in order to increase the sales of anti – dandruff shampoo in Maharashtra.
  • 17. METHODOLOGY
    QUANTITATIVE
    Survey By Questionnaire
  • 18. SEGMENTATION
    ON THE BASIS OF -:
    Age /Gender
    Income & purchasing power
    Geographical area
    Scalp i.e. dry, oily , rough etc.
    Climate conditions i.e. temperate, tropical
    Humidity
  • 19. SAMPLING UNIT
    Households
    People visiting Malls
    People visiting Retail Outlets
    People consulting Hair - Experts
  • 20. SAMPLE SIZE
    Sample size depends upon-:
    Research cost
    Accuracy
    Type of survey
    We will take sample size of 5,000 consumers & 100 retailers
  • 21. DATA COLLECTION
    FACE TO FACE
    TELEPHONIC
    INTERNET
  • 22. CONCLUSION
    • With the help of Research Proposal, we can know about the market scenario and
    • 23. It helps us provide a framework for carrying out Market Research in the following :
    • 24. Exploring new markets areas
    • 25. Giving promotions offers i.e discount offers , buy 1 get 1 free, small sachets
    • 26. Launching new variants i.e. smooth & silky, thick & long
    • 27. Doing advertisement in appropriate media

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