Research Proposal for Anti-dandruff Shampoo

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Research Proposal for Anti-dandruff Shampoo

  1. 1. Research proposal forAnti - Dandruff Shampoo<br />Presented By :<br />SandeshKothavale - (BT0942)<br />SaranbirUppal - (BT0943)<br />Shaniraj Babar - (BT0944)<br />Sheetal Mehta - (BT0945)<br />SheetalNarkar - (BT0946)<br />
  2. 2. BRANDS <br />
  3. 3. PACK SIZE & PRICE<br />Book1.xls<br />
  4. 4. MARKET SCENARIO<br />The overall shampoo market in India stands at Rs 2,200 crore<br />and growing at 15 per cent year-on-year<br /><ul><li>Sachets were more popular
  5. 5. Women prefer to stick to their brand of shampoo
  6. 6. There was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampoo
  7. 7. The retailers do not push any particular brand of shampoo as they receive only 10% commission from sale of shampoo</li></li></ul><li> BRAND LEADER<br /><ul><li>HLL’s ‘Clinic All Clear’ is a market leader in the Rs 700-crore shampoo market
  8. 8. Market share - About 60 per cent
  9. 9. P&G’s ‘Head & Shoulders’ share stands at about 13-14 per cent </li></li></ul><li> New Entrants <br />First anti – dandruff shampoo inspired by skin care Research, to care for the scalp<br />Latest Products :<br /><ul><li>Elvive Anti- Dandruff Dry Hair
  10. 10. Elvive Anti- Dandruff Greasy Hair
  11. 11. 2 in 1 – Shampoo + Conditioner
  12. 12. Intensive Normal Hair</li></li></ul><li> TARGET CONSUMER<br /><ul><li>Rural Market & Urban Market
  13. 13. All age – group people
  14. 14. People with scalp problem - Main Target</li></li></ul><li>ADVERTISMENT<br />1.Selecting objectives & target consumers<br />2. Attractive offers and schemes <br />3.Choosing Famous Actresses as a brand ambassadors to attract youth<br />
  15. 15. ADVERTISMENT<br />Clinic All Clear Anti Dandruff.flv<br />Himalaya Herbals Anti Dandruff Shampoo.flv<br />
  16. 16. OBJECTIVE<br />To prepare Research Proposal in order to increase the sales of anti – dandruff shampoo in Maharashtra. <br />
  17. 17. METHODOLOGY<br />QUANTITATIVE <br />Survey By Questionnaire <br />
  18. 18. SEGMENTATION<br />ON THE BASIS OF -:<br />Age /Gender<br />Income & purchasing power<br />Geographical area <br />Scalp i.e. dry, oily , rough etc.<br />Climate conditions i.e. temperate, tropical<br />Humidity<br />
  19. 19. SAMPLING UNIT <br />Households<br />People visiting Malls<br />People visiting Retail Outlets<br />People consulting Hair - Experts<br />
  20. 20. SAMPLE SIZE <br />Sample size depends upon-:<br />Research cost<br />Accuracy <br />Type of survey<br />We will take sample size of 5,000 consumers & 100 retailers<br />
  21. 21. DATA COLLECTION <br />FACE TO FACE<br />TELEPHONIC <br />INTERNET <br />
  22. 22. CONCLUSION<br /><ul><li>With the help of Research Proposal, we can know about the market scenario and
  23. 23. It helps us provide a framework for carrying out Market Research in the following :
  24. 24. Exploring new markets areas
  25. 25. Giving promotions offers i.e discount offers , buy 1 get 1 free, small sachets
  26. 26. Launching new variants i.e. smooth & silky, thick & long
  27. 27. Doing advertisement in appropriate media </li>

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