Branding An Important Element of Communication Mix Presented by : SheetalNarkar
Marketing Communications Marketing Communications are messages and related media used to communicate with a market.
PR Sales Promotion Communication Mix Branding Merchandising Advertising Direct Selling eMarketing Personal Selling
Branding is a Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner.
Number of interpretations of the term brand A brand is simply a logo e.g. McDonald's Golden Arches. A brand is a company e.g. Coca-Cola. A brand is a risk reducer. The brand reassures you when in unfamiliar territory. A brand is a personality, beyond function e.g. Apple's iPod versus just any MP3 player.
Objectives that a good brand will achieve include: Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty