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Branding - An Important Element of Communication Mix
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Branding - An Important Element of Communication Mix

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  • 1. Branding
    An Important Element of
    Communication Mix
    Presented by : SheetalNarkar
  • 2. Marketing Communications
    Marketing Communications are messages and related media used to communicate with a market.
  • 3. PR
    Sales
    Promotion
    Communication
    Mix
    Branding
    Merchandising
    Advertising
    Direct
    Selling
    eMarketing
    Personal
    Selling
  • 4. Branding is a Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner.
  • 5. Number of interpretations of the term brand
    A brand is simply a logo e.g. McDonald's Golden Arches.
    A brand is a company e.g. Coca-Cola.
    A brand is a risk reducer. The brand reassures you when in unfamiliar territory.
    A brand is a personality, beyond function
    e.g. Apple's iPod versus just any MP3 player. 
  • 6. Objectives that a good brand will achieve include:
    Delivers the message clearly
    Confirms your credibility
    Connects your target prospects emotionally
    Motivates the buyer
    Concretes User Loyalty

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