Emerging Trends and Best Practices
in Global E-commerce
• Mobile technologies
• Social media
• Fulfillment options
• Global availability
• Time-based availability
• Micro-payments – Among the most
revolutionary changes in the coming months—
not years—is the use of micro-payment
systems from a variety of financial firms, e.g.,
Paypal, Visa, WesternUnion, among others,
• Mobile technologies – More people
access the Internet on their mobile
devices than on any other device. We are
rapidly approaching the time (if we are not
already there) where designs must be
created for the mobile Web first, and for
the desktop second. Mobile technologies
also facilitate impulse buys – especially
with the advent of micro-payments tied to
the mobile device.
• Social media – As Facebook has become
the most visited site on the Web, the role
of social media, including Facebook and
its local clones such as Twitter, is
increasingly important. Social media sites
increasingly act as points of entry to e-
commerce sites, and vice versa, as e-
commerce sites build rating, loyalty and
referral systems tied to social media.
• Fulfillment options – I believe that users will
want to have multiple fulfillments and return
options when interacting with a vendor: ship to
address, courier, pick-up in store, return to
store, etc. Having many fulfillment options is
how customers view their overall customer
experience. Some companies have made a
business proposition online by being
exceptional in service to the online channel
• Global availability – Increasingly,
consumers want the availability to buy
products from foreign sites and have them
delivered locally. Thus, currency and
customs will be of growing concern to many
online retailers. Along with this, there will
be concerns with local privacy laws and
restrictions on related data collection and
• Localization – While the trend is to
globalize, what’s often more important is
to localize. User Centric’s research clearly
shows that sites that ‘feel’ local – with
proper imagery, language, time/date,
weights/measures, currency, etc. –
resonate far more than sites that seem
culturally distant or sterile.
• Customizability – Consumers want
control, and want to be able to design
the details of the items they purchase.
• Time-based availability – Some of the
hottest and most successful sites are
those that have a time-critical response
component. Sites like Groupon, Gilt and
others capitalize on the perception of
limited-time availability. Creating a
sense of urgency drives traffic and
- M-Commerce is the buying and selling of
goods and services through wireless
- Access information of goods and services
any time and at any place on the mobile
- Use mobile device to purchase tickets for
events or public transport, pay for parking,
download content etc.
Disadvantages of M commerce
- User interface is often difficult to learn.
- Use of graphics limited.
- SMS limited to small number of
characters and text.
- Limit types of file and data transfer.
- Limited bandwidth.
- Security is not protected
- Location-based services.
- Information services.
- Mobile ticketing.
- Mobile banking.
- Mobile brokerage.
- Mobile marketing and advertising.
- Mobile Money Transfer.
- Other Devices.
- Unseen infrastructure requirements.
Web server with wire less support.
Mobile client operating system (OS).
- Network and access.
Digital Commerce (D-Commerce)
• Digital commerce (D-commerce) is a type of
e-commerce used by an organization that
delivers and sells products online. D-
commerce is used by companies that sell
news, subscriptions, documents or any form
of electronic content, and the digital
commerce company collects payments,
handles customer refunds and billing and
manages other accounting functions for online
• D-commerce is considered a form of e-
commerce because it deals with the
exchange of electronic goods.
• The pay-as-you-go model is applied to digital
commerce. Customers start an account with
a digital commerce company and can
purchase text and content from publishers,
but they only have to relay their financial
information once. This makes for a more
secure online environment.
• Publishers of books, news, magazines, white
papers and academic research papers are big
users of digital commerce. Some digital
commerce companies resell publishers'
content. This form of business can be very
profitable for publishers and digital commerce
companies alike and, depending on the
business contract, the d-commerce company
may get a cut of the publishing company's
What is E-Governance?
• It is the use of a range of modern
Information and Communication
Technologies such as Internet, Local Area
Networks, mobiles etc. by Government to
improve the effectiveness, efficiency,
service delivery and to promote
Governance : In IT framework
• Expansion of Internet and electronic
commerce, is redefining relationships among
various stake holders in the process of
• A new model of governance would be based
upon the transactions in virtual space, digital
economy and dealing with knowledge oriented
• Electronic Governance is an emerging trend
to re-invent the way the Government works.
E-Governance : Focus
• Focuses on Control of the operation and
use of the internet
• Greater attention to improve service
• Enhancing the efficiency of production
• Emphasis upon the wider access of
• It is a link between customers, employees,
businesses, and all other stakeholders
E-Governance vs. E-Government
• "Government's foremost job is to focus
society on achieving the public interest."
• "Governance is a way of describing the
links between government and its broader
environment - political, social and
Why e - Governance?
• It can transform citizen service, provide
access to information to empower citizens,
enable their participation in government and
enhance citizen economic and social
opportunities, so that they can make better
lives, for themselves and for the next
• Strategy is the roadmap to success.
• Strategy answers the question what business
are you in?
• Strategy determines how you compete within
the market you are in.
• Strategy focuses the company in a unified
The goal is to develop a sustainable competitive
advantage. There are generally two forms of
competition, Operating effectiveness
(production) or Competitive position (marketing)
Competitive Advantage Can Be
• Concentrating on particular market
segments (niche markets)
• Offering products which differ from the
competition (product differentiation)
• Using alternative distribution channels and
• Employing selective pricing and
fundamentally different cost structures
Electronic Commerce, 2000
Legal ,Ethical and societal impacts of Ecommerce
• Social factors- these include the influence
of consumer perceptions in determining
usage of the internet for different activities.
• Legal and Ethical factors- determine the
method by which products can be promoted
and sold online. Governments, on behalf of
society, seek to safeguard individuals’ rights