LinkedIn Tips for Business Development

knobbe.com
LinkedIn for
Business Development
June 10, 2015
Sheenika Shah
Knobbe Martens

2© 2015 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Today’s Agenda
• Why LinkedIn?
• The Basics – Updating Your Profile
• Selected Privacy Settings
• 5 Tips for Increased Visibility

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved.© 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 3
WHY ARE WE FOCUSING ON
LINKEDIN?

#5: Sheer Size
• Over 350 million members in 200
countries
• 2 members per second are added to the
network
• If you are focused on business
development at all, you can’t turn your
back on 350 million prospects

#4: The Ultimate Personal Branding Platform
• Embrace digital professional networking
• Actively manage your personal viability in
your profession
• Your personal advertising campaign

#3: Top of Google Searches
• When searching on Google, your LinkedIn
profile will show up in the first or second spot
• Recent study of over 8 million clicks revealed
more than 90% of users clicked on the first page
of results.
• Fewer of 6% clicked on the second page
• The first and second positions get 50% of all
clicks

#2: Networking
• Community to connect professionals
• Faster and more powerful networks
• Digital introductions
• Invaluable referral source

#1: You are being researched
• Control what LinkedIn users discover
about your strengths and experience
• People who matter use LinkedIn to learn
about others
• You are searched before a meeting, after
reading an article you were quoted in, or
when deciding whether to respond to your
email

THE BASICS – UPDATING
YOUR PROFILE

Edit your profile

Name, Headline, Location and Industry

Headline Guidance
• Key real estate to showcase:
WHAT YOU ARE + (e.g. lawyer, consultant, engineer)
WHO YOU HELP + (clients, non-profits, Fortune 500 companies)
HOW YOU HELP (protect patents, improving efficiency)
120 characters
• You can change your headline often. Experiment and
see what works!
• Google searches show your name and headline

Photo
• Upload your
Professional
Headshot
• Privacy setting: In
addition to users I
message, my profile
photo is visible to...
– My Connections
– My Network
– Everyone
• Try to be consistent
across your web
profiles (i.e.
company bio,
Twitter, LinkedIn,
Google Plus)

Contact Information
• Email (work/professional address)
• Work phone and address
• Twitter handle (if you have one)
• Other Websites (up to 3 external)
– Include links to your company, online bios, websites that give
more information about you

Summary
• Information about your background, summary of your
work experience and skills
– Recommended: 2-3 paragraphs
• Write summary in the first person.
• Aim for a mix of professional and personal content

Experience
• Professional
positions and
experience:
– Industry-related
jobs
– Teaching
positions
– Internships /
externships

Adding Media Samples
• Add media such as
videos, books, awards,
SlideShare presentations,
publications.
• Link to external websites
• Click “Add a Link” or
“Upload a File” to add
media when in the “Edit
Profile” view.

Education
• School and educational
information
• Activities and societies

Honors & Awards
• Show off your hard-earned awards
• Add a separate item for each award and it displays
under your profile
• Refer to your website bio for a complete list of your
honors and awards
Award Name
Publication Name
Description of role
Month / Year Received

Organizations
• List the organizations or associations you've been a
part of along with your role.
Organization Name
Leadership Role or
Committee Name
Description of role
Month / Year Involved

Publications
• List article title,
publication name,
and description
• Can link off to
article on another
website

Projects
• Showcase the projects you've worked on, along with
team members.
• Great for speaking engagements and conference
planning
Project Name
Description of role
Month / Year Involved
Team Members

Skills and Endorsements
A relevant list of skills on your profile will help others to
understand your strengths and improve your ability to be found.

Other Sections to Include
• LANGUAGES. Languages you understand or speak.
• PATENTS. Any patents you've applied for or received.
• RECOMMENDATIONS
– Recommendations you give to others will appear on your
profile.
• CERTIFICATIONS
• COURSES
• VOLUNTEER EXPERIENCE & CAUSES
• ADDITIONAL INFORMATION
– Interests, personal details like your birthday or marital status,
and advice for people who want to contact you.

LinkedIn Publishing
• What is LinkedIn Publishing?
– LinkedIn is always looking for new ways for
members to contribute and share professional
insights on LinkedIn.
– Thus, they have expanded LinkedIn's publishing
platform to allow users to publish long-form posts
about their expertise and professional interests.

LinkedIn Publishing on Your Profile

SELECTED PRIVACY
SETTINGS

Privacy & Settings Dashboard

Activity Broadcasts – Automatic Updates
• Connecting with other
LinkedIn members. Note: You
can turn the notification off by
hiding your connection list.
• Group activity - You now have
the option to turn this off within
your Group settings, if you
don't, an activity will post.
• Adding or changing your
profile photo
• Upgrading to a Premium
account (doesn’t apply to Job
Seeker account)
• Following an Influencer,
Channel, or Publisher
• When you “Like” shared
content
While you can limit most of your updates, the following will be posted
regardless of your activity settings:

Select what others see when you've viewed their profile

Edit your public profile

Types of messages you’re willing to receive

Turn on/off group invitations

5 TIPS FOR INCREASED
VISIBILITY

1 Improve Your
Profiles

When you reach your desk today…
• Upload a professional headshot
• Create a unique headline
• Add your education and work experience
• Add a summary

2 Add
connections

NOT like this!
Instead, write a
personalized
message, e.g.
“Great meeting
you at the
conference, lets
grab coffee next
time I’m in
NYC.”

3
Share &
Re-Share
Content

Share an update
• What do I share? Articles, relevant content for your
audience, blog posts, etc.
If you share 20 times per month on
LinkedIn, 60% of your connections will
see your content.

4 Congratulate
peers

5 Join Groups

• There’s a group for every topic, industry, interest.
Main groups to join include your Alumni Associations,
Volunteer/Professional Organizations and skill-based
groups
• When you go through group members this way you
can MESSAGE them- you don’t even have to be
connected

QUESTIONS?

LinkedIn Tips for Business Development

Recommended

Recommended

More Related Content

What's hot

What's hot (9)

Similar to LinkedIn Tips for Business Development

Similar to LinkedIn Tips for Business Development (20)

Recently uploaded

Recently uploaded (20)

LinkedIn Tips for Business Development