EX: How I used to view blood donation. How people view The Salvation Army.
Make shorter. USE lot of examples. Taking away adversarial relationships.
NEW RULES & EXPECTATIONS
Example of an org whose SM goals come from org goals.
Make donors feel a part of something bigger than themselves.
Examples for all of these.
Social Media, Storytelling and Crowdsourcing for Nonprofits
INTRODUCTIONS Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.
What do you want people to think about your org? What do you want them to do? In reality, how do people perceive your organization? What do they think you do? What words would they use to describe you? #1
Stop walking around like Clark Kent. Show your true superhero colors.
Flier VS. Community of active users and storytellers.
We are using digital tools to converse, share content, help each other and influence change. SOCIAL NETWORKING SOCIAL BOOKMARKING WIDGETS FORUMS PODCASTS VIDEOS PHOTOS BLOGS MICROBLOGS
WHY? Know your audience. What are their hopes, fear, motivations? Align your needs and theirs. Make the right connections. Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.) Manage your digital footprint. Find hidden networks. Put a face to your organization. Tap into the emotional magnetism of storytelling.
THE BOTTOM LINE RELATIONSHIPS = Relatively low cost Skills at tactician level quick to learn Engage the skills of volunteers Increase donor loyalty Watch emotional investment increase Leverage word of mouth
When you’re ready to take the dive…here’s one approach Listen & follow Respond to existing conversations Advocate for the community Talk about donors And MOST importantly…
Iit’s not about you. But your donors,, supporters and city rock.
What are you or your organization’s social media fears? #2
IMPLICATIONS FOR COMPANY CULTURE Has to fit to your goals and culture, and sometimes vice versa. -Fortress vs. Free agent - Say no to “cease and desist” letters -Map out relationships. How can you engage and deliver better? Nonprofit needs a social media policy. -Staff must be trained. Best to embrace a learning culture, culture of evaluation, culture of empowering everyone. -AdmittingFailure.org
What social media strategy or tools would you use to address these nonprofit scenarios? #3
A nonprofit social media strategist’s best friends Alltop. Steve Rubel. Beth Kanter. Deirdre Breakenridge. Rosetta Thurman. Problogger. Copyblogger. AvinashKaushik. Dan Pallotta. Mashable. UIE Brain Sparks. Dan Ariely. Rosabeth Moss Kanter.
Whatis your No. 1 takeaway today? What do you wish you had learned? #4
Thanks for participating! Sheena T Abraham firstname.lastname@example.org @SheenaTAbraham http://sheenatabraham.wordpress.com Affiliations http://www.genjuice.com http://www.secondmile.org http://www.tenaciousabe.com Find this presentation at http://slideshare.net/sheenatabraham