UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits
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UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits

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  • EX: How I used to view blood donation. How people view The Salvation Army.
  • Make shorter. USE lot of examples. Taking away adversarial relationships.
  • NEW RULES & EXPECTATIONS
  • Example of an org whose SM goals come from org goals.
  • Make donors feel a part of something bigger than themselves.
  • Examples for all of these.

UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits Presentation Transcript

  • Social Media, Storytelling and Crowdsourcing for Nonprofits
  • INTRODUCTIONS
    Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.
  • What do you want people to think about your org?
    What do you want them to do?
    In reality, how do people perceive your organization?
    What do they think you do?
    What words would they use to describe you?
    #1
  • Stop walking around like Clark Kent.
    Show your true superhero colors.
  • Uncovering hidden networks.
  • Web 1.0 vs. Web 2.0
    VS.
  • THE NEW LANDSCAPE
    Democratization.
  • Generosity.
    Knowledge-sharing.
    Real-time responsiveness.
    Informality. Humanity. Authenticity. Trust. Relationships over transactions. Transparency. The iceberg. Content-creation.
    Audience-focus. Collaborate with donors.
    LISTEN. LEARN. PARTICIPATE.
  • Flier
    VS.
    Community of active users and storytellers.
  • We are using digital tools to converse, share content, help each other and influence change.
    SOCIAL NETWORKING
    SOCIAL BOOKMARKING
    WIDGETS
    FORUMS
    PODCASTS
    VIDEOS
    PHOTOS
    BLOGS
    MICROBLOGS
  • WHY?
    Know your audience. What are their hopes, fear, motivations? Align your needs and theirs.
    Make the right connections.
    Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.)
    Manage your digital footprint.
    Find hidden networks.
    Put a face to your organization.
    Tap into the emotional magnetism of storytelling.
  • THE BOTTOM LINE
    RELATIONSHIPS =
    Relatively low cost
    Skills at tactician level quick to learn
    Engage the skills of volunteers
    Increase donor loyalty
    Watch emotional investment increase
    Leverage word of mouth
  • When you’re ready to take the dive…here’s one approach
    Listen & follow
    Respond to existing conversations
    Advocate for the community
    Talk about donors
    And MOST importantly…
  • Iit’s not about
    you.
    But your donors,, supporters and city rock.
  • What are you or your organization’s social media fears?
    #2
  • HESITATIONS
    Source: Beth Kanter
  • IMPLICATIONS FOR COMPANY CULTURE
    Has to fit to your goals and culture, and sometimes vice versa.
    -Fortress vs. Free agent
    - Say no to “cease and desist” letters
    -Map out relationships. How can you engage and deliver better?
    Nonprofit needs a social media policy.
    -Staff must be trained.
    Best to embrace a learning culture, culture of evaluation, culture of empowering everyone.
    -AdmittingFailure.org
  • What social media strategy or tools would you use to address these nonprofit scenarios?
    #3
  • A nonprofit social media strategist’s best friends
    Alltop.
    Steve Rubel.
    Beth Kanter.
    Deirdre Breakenridge.
    Rosetta Thurman.
    Problogger.
    Copyblogger.
    AvinashKaushik.
    Dan Pallotta.
    Mashable.
    UIE Brain Sparks.
    Dan Ariely.
    Rosabeth Moss Kanter.
  • Whatis your No. 1 takeaway today?
    What do you wish you had learned?
    #4
  • Image CreditsProtesters: http://www.flickr.com/photos/jsgraphicdesign/1469692712Light bulb: http://www.flickr.com/photos/kimncris/2397524922/Superman cover: http://en.wikipedia.org/wiki/File:Superman_296.jpgCoffee cup: http://www.flickr.com/photos/monkeymuff/125297497Dance: http://www.flickr.com/photos/joshbousel/147937721/Field game: http://www.flickr.com/photos/campusrecreation_ucdavis/Mother Teresa: http://www.flickr.com/photos/petitzozio/5121506352/sizes/m/in/photostream/Money: http://www.flickr.com/photos/refractedmoments/223052548Bill White: http://www.flickr.com/photos/davidortez/4164145425/Lisa Foronda: http://www.flickr.com/photos/adgiant/2522313117/Puppy: http://www.flickr.com/photos/31760999@N05/4023809500/Dive: http://www.flickr.com/photos/nielssienaert/2713509715/Godzilla: http://www.flickr.com/photos/imphotography/4078350401/Kermit: http://www.flickr.com/photos/afagen/3153786796Tupac: http://www.flickr.com/photos/manny/3215700946/Maya Angelou: http://www.flickr.com/photos/pennstatelive/5187945223/Sarah McLachlan: http://www.flickr.com/photos/sfupamr/5515529096/
  • Thanks for participating!
    Sheena T Abraham
    sheena.t.abraham@gmail.com
    @SheenaTAbraham
    http://sheenatabraham.wordpress.com
    Affiliations
    http://www.genjuice.com
    http://www.secondmile.org
    http://www.tenaciousabe.com
    Find this presentation at http://slideshare.net/sheenatabraham