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Lessons Learned as CFL Went 2.0

Lessons Learned as CFL Went 2.0






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  • Expanding reach.
  • Work with other departments who can use these tools.
  • Social media poster. Biz cards. Brown Bag.
  • Community engagement can convert to transactional commitment.

Lessons Learned as CFL Went 2.0 Lessons Learned as CFL Went 2.0 Presentation Transcript

  • Refresh Houston by Sheena T Abraham, Gulf Coast Regional Blood Center How Commit for Life Went Web 2.0
    • Partner with the community to supply blood to hospitals in 26 counties
    • Commit for Life – 3 steps
  • What we’ll talk about
    • Our approach
    • The results
    • Lessons learned
    Emma, blood recipient
    • Goal of CFL 2.0
    • Increase donor loyalty by interacting with and appreciating donor outside of the blood donation experience.
  • CFL’s First Tweet
  • Facebook.com/CommitforLife
  • Objectives
    • Create opportunities to individually and publicly thank donors.
    • Build spaces for donor dialogue and active engagement.
    • Tell our community’s stories and make them portable.
  • Embrace the Shift Casual Real-time Generosity
  • It’s Not About Us
  • Talk about donors
  • Integrate. Take advantage of opportunities to apply social media tools to existing communication and donor cultivation strategies. Solve specific problems.
  • Educate & empower. Teach employees and donors how to effectively use the tools as advocates. Time to swim deeper. Build familiarity and overcome fears. by Flickr user Powerhouse Museum
    • Listen to key audiences.
    • Thank donors & build relationships.
    • Weave a multimedia narrative.
    • Tap into the latent networks of supporters to disseminate messages.
    The Blood Center uses social media to:
  • Advocate for the community
  • Talk about donors
  • More Results
    • Social media engagement led to more engagement on www.giveblood.org .
    • Multimedia narrative is online. Brand is more portable.
    • More touchpoints for storytelling and dialogue. Donors are talking and telling their friends.
  • Thanks for participating
    • Sheena Abraham – PR, Gulf Coast Regional Blood Center
    • E-mail: [email_address]
    • Facebook: facebook.com/CommitforLife
    • Twitter: twitter.com/CommitforLife
    • Blog: giveblood.org/blog
    • Personal tweets: twitter.com/SheenaTAbraham
    • Personal blog: SheenaTAbraham.wordpress.com
    • Find this presentation at
    • slideshare.net/SheenaTAbraham .