Refresh Houston by Sheena T Abraham, Gulf Coast Regional Blood Center How Commit for Life Went Web 2.0

Partner with the community to supply blood to hospitals in 26 counties Commit for Life – 3 steps

Partner with the community to supply blood to hospitals in 26 counties

Commit for Life – 3 steps

What we’ll talk about Our approach The results Lessons learned Emma, blood recipient

Our approach

The results

Lessons learned

Goal of CFL 2.0 Increase donor loyalty by interacting with and appreciating donor outside of the blood donation experience.

Goal of CFL 2.0

Increase donor loyalty by interacting with and appreciating donor outside of the blood donation experience.

CFL’s First Tweet

Facebook.com/CommitforLife

Objectives Create opportunities to individually and publicly thank donors. Build spaces for donor dialogue and active engagement. Tell our community’s stories and make them portable.

Create opportunities to individually and publicly thank donors.

Build spaces for donor dialogue and active engagement.

Tell our community’s stories and make them portable.

Embrace the Shift Casual Real-time Generosity

It’s Not About Us

Talk about donors

Integrate. Take advantage of opportunities to apply social media tools to existing communication and donor cultivation strategies. Solve specific problems.

Educate & empower. Teach employees and donors how to effectively use the tools as advocates. Time to swim deeper. Build familiarity and overcome fears. by Flickr user Powerhouse Museum

Listen to key audiences. Thank donors & build relationships. Weave a multimedia narrative. Tap into the latent networks of supporters to disseminate messages. The Blood Center uses social media to:

Listen to key audiences.

Thank donors & build relationships.

Weave a multimedia narrative.

Tap into the latent networks of supporters to disseminate messages.

Advocate for the community

Talk about donors

More Results Social media engagement led to more engagement on www.giveblood.org . Multimedia narrative is online. Brand is more portable. More touchpoints for storytelling and dialogue. Donors are talking and telling their friends.

Social media engagement led to more engagement on www.giveblood.org .

Multimedia narrative is online. Brand is more portable.

More touchpoints for storytelling and dialogue. Donors are talking and telling their friends.

Thanks for participating Sheena Abraham – PR, Gulf Coast Regional Blood Center E-mail: [email_address] Facebook: facebook.com/CommitforLife Twitter: twitter.com/CommitforLife Blog: giveblood.org/blog Personal tweets: twitter.com/SheenaTAbraham Personal blog: SheenaTAbraham.wordpress.com Find this presentation at slideshare.net/SheenaTAbraham .

Sheena Abraham – PR, Gulf Coast Regional Blood Center

E-mail: [email_address]

Facebook: facebook.com/CommitforLife

Twitter: twitter.com/CommitforLife

Blog: giveblood.org/blog

Personal tweets: twitter.com/SheenaTAbraham

Personal blog: SheenaTAbraham.wordpress.com

Find this presentation at

slideshare.net/SheenaTAbraham .