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Creating a Social Media Marketing Plan

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Is Social Media Marketing right for your business? Find out what you need to know to create a successful Social Media Marketing plan.

Is Social Media Marketing right for your business? Find out what you need to know to create a successful Social Media Marketing plan.

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  • 1. Creating a Social Media Plan Find out if Social Media is right for your organization
  • 2. Who is Colleen Wright?• Digital Marketing Instructor for Five Years through Search Engine Academy Northwest• Online Marketer Since 1997• Graduate of Portland State University – Marketing – Advertising Management• Digital Marketing Consultant that has increased revenue for many businesses small and large over the years• Business Advisor for the Small Business Development Center at PCC 2
  • 3. What’s on the Agenda Tonight… 1. What is Social Media Marketing? 2. Why should businesses engage in Social Media? 3. Types of Social Media Sites 4. Creating a Social Media Plan 5. What to share on Social Media 6. Tips to help you with Social Media 7. Social Media Optimization 8. A Quick review of: a. Linked In b. Facebook c. Twitter 9. Q&A Response Interactive LLC © 2013 2/4/2013 3 3
  • 4. What is Social Media Marketing? Response Interactive LLC © 2013 2/4/2013 4
  • 5. What Is Social Media Marketing?From Wikipedia:Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites.[1][2] Response Interactive LLC © 2013 2/4/2013 5 5
  • 6. What Is Social Media Marketing?From Wikipedia:Social media marketing programsusually center on efforts to createcontent that attracts attention andencourages readers to share it withtheir social networks. Response Interactive LLC © 2013 2/4/2013 6 6
  • 7. What Is Social Media Marketing?From Wikipedia:A corporate message spreads from user touser and presumably resonates because itappears to come from a trusted, third-party source, as opposed to the brand orcompany itself.Hence, this form of marketing is driven byword-of-mouth, meaning it results inearned media rather than paid media. Response Interactive LLC © 2013 2/4/2013 7
  • 8. What Is Social Media Marketing?From Wikipedia:Social media has become a platform that is easilyaccessible to anyone with internet access.Increased communication for organizations fostersbrand awareness and often, improved customerservice.Additionally, social media serves as a relativelyinexpensive platform for organizations to implementmarketing campaigns. Response Interactive LLC © 2013 2/4/2013 8
  • 9. Why Do Social Media Marketing?• Elevate your business as an industry expert• Generate traffic• Create conversations Response Interactive LLC © 2013 2/4/2013 9 9
  • 10. Stats on Social Media MarketingEvery MINUTE of every day:• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million search queries are made on Google• 48 hours of video are uploaded to YouTube• 47,000 apps are downloaded from the App Store• 3,600 photos are shared on Instagram• 571 websites are created• $272,000 is spent by consumers online(source:AllTwitter, http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/) Response Interactive LLC © 2013 2/4/2013 10 10
  • 11. Stats on Facebook• One billion monthly active users as of October 2012.• Approximately 81% of our monthly active users are outside the U.S. and Canada.• 552 million daily active users on average in June 2012.• 600 million monthly active users who used Facebook mobile products in September 2012. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Response Interactive LLC © 2013 2/4/2013 11 11
  • 12. Stats on TwitterTwitter turned 6 in March 2012 and has: • 140 million active users • 340 million tweets each day (up from 50mm in 2010) • 6.9 million active mobile usersSource:http://www.globalpost.com/dispatch/news/regions/americas/united-states/120930/instagram-twitter-mobile-usershttp://business.twitter.com/en/basics/what-is-twitter/ Response Interactive LLC © 2013 2/4/2013 12 12
  • 13. Stats on LinkedIn ABOUT 164 MILLION* LINKEDINMEMBERS WORLDWIDE http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 Response Interactive LLC © 2013 2/4/2013 13 13
  • 14. Stats on LinkedIn MEMBERS DISTRIBUTION BY AREA Source: LinkedIn Ad Platform Data comes from the LinkedIn Estimated Target Audience Estimated Target Audience is an approximation of total member registrations. Compiled: January 2012 Compiled by: Amodiovalerio Verde Response Interactive LLC © 2013 2/4/2013 14 14
  • 15. Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 15 15
  • 16. Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 16 16
  • 17. Stats on YouTube• Over 800 million unique users visit each month• Over 4 billion hours of video are watched each month on YouTube• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth• Traffic from mobile devices tripled in 2011 http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 17 17
  • 18. Stats on YouTube• More than 20% of global YouTube views come from mobile devices• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 18 18
  • 19. Why Engage in Social Media?Social media enables you to:• Share your expertise and knowledge• Tap into the wisdom of your consumers• Enables customers to help customers• Engages prospects through customer evangelism http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm Response Interactive LLC © 2013 2/4/2013 19 19
  • 20. Why You Should NOT Do Social Media• Generate sales• Generate a list of prospects• Generate phone calls or contact inquiries• Measure ROI – David Meerman Scott’s ―rant‖ on ROI: http://www.ribeeziemedia.com/wp- content/uploads/2010/01/DMScott_Intervie w4.mp3• You want to create a ―viral‖ campaign – It probably won’t work Response Interactive LLC © 2013 2/4/2013 20
  • 21. Types of Social Media Sites Social ―bookmarking‖ sites such as:These sites have their own communities andgovernments‖ and basically run themselves. Response Interactive LLC © 2013 2/4/2013 21 21
  • 22. Types of Social Media SitesIdentity-based sites are based on who you areand the type of business you’re in and arebased on connecting with networks offriends, associates and contacts you know. Response Interactive LLC © 2013 2/4/2013 22 22
  • 23. Types of Social Media SitesYour own personal Blog is an identity-basedsocial media site if you open up comments.Message boards, forums, and newsgroups (suchas Yahoo! Groups and Google Groups – thinkabout how long newsgroups have been around) Response Interactive LLC © 2013 2/4/2013 23 23
  • 24. Types of Social Media Sites Micro-Blogging sites, such as: Response Interactive LLC © 2013 2/4/2013 24 24
  • 25. Types of Social Media Sites5. Pinning Sites, such as:6. Video Sites, such as: Response Interactive LLC © 2013 2/4/2013 25 25
  • 26. Creating aSocialMediaMarketingPlan Response Interactive LLC © 2013 2/4/2013 26
  • 27. Creating a Social Media Plan If you enter intosocial media marketing without a plan, You Will Fail. Period. http://outspokenmedia.com/social-media/social-media-planning/ Response Interactive LLC © 2013 2/4/2013 27 27
  • 28. Creating a Social Media Plan Response Interactive LLC © 2013 2/4/2013 28 28
  • 29. Creating a Social Media PlanUnderstand your audience:1. Who is your target market?2. What does your target market need? (Describe their needs NOT what you offer)3. What are your customer’s pain points? (List all of your customer’s pain points)4. What emotions are evoked by their big pain?5. What do you do? (How do you solve your customer’s problems?)6. Who are your competitors?7. What differentiates your company from the competition? Response Interactive LLC © 2013 2/4/2013 29 29
  • 30. Creating a Social Media PlanOnce you have researched your audience and the competition, the next step is to: Create your online brand! then Secure your online brand! Response Interactive LLC © 2013 2/4/2013 30 30
  • 31. Creating a Social Media PlanSecure your online brand http://knowem.com/ Response Interactive LLC © 2013 2/4/2013 31 31
  • 32. Creating a Social Media PlanDetermine how you will measure your success Blog comments ? Conversions ? Links ? Twitter talk ? Better brand recognition ? Response Interactive LLC © 2013 2/4/2013 32 32
  • 33. Creating a Social Media PlanUnderstand your customers;hang out where they hang out.Are they on:Why follow your customers?You want to know what your customers want and place yourself ahead of the competition Response Interactive LLC © 2013 2/4/2013 33
  • 34. Rules Regarding Social Media Marketing1. Must be 100% free: No strings attached2. Sales is NOT the goal: Consumers of content are not in ―buy‖ mode3. Make it easy to spread the word: You want others to disseminate your information free and freely Response Interactive LLC © 2013 2/4/2013 34 34
  • 35. Social Media MarketingSome common ways of sharing:  Authoritative information  Entertainment  Humor  Controversy (Wikipedia)http://en.wikipedia.org/wiki/Social_media_marketing Response Interactive LLC © 2013 2/4/2013 35 35
  • 36. Social Media MarketingAuthoritativeInformation http://www.youtube.com/watch?v=v5K5H7SM4cw Response Interactive LLC © 2013 2/4/2013 36 36
  • 37. Social Media Marketing EntertainmentResponse Interactive LLC © 2013 2/4/2013 37 37
  • 38. Social Media Marketing HumorResponse Interactive LLC © 2013 2/4/2013 38 38
  • 39. Social Media Marketing Controversyhttp://agmetalminer.com/2011/08/01/why-steel-producers-need-pay-attention-downstream-imports/ Response Interactive LLC © 2013 2/4/2013 39 39
  • 40. Rules Regarding Social Media Marketing4. Deliver what you promise: Don’t try to fake people out – you’ll be buried very quickly5. Don’t expect an ROI: It’s nearly impossible to tie social media back to sales or other dollar measurements Response Interactive LLC © 2013 2/4/2013 40 40
  • 41. Tips for Social Media MarketingBe committed: Research and solicit a relevantaudience.Design a plan: Schedule start dates, goalsand benchmark the plan’s progress. Response Interactive LLC © 2013 2/4/2013 41 41
  • 42. Tips for Social Media MarketingPlan a “friending” strategy:• Publish a badge—or an icon—that allows customers to share your website on their LinkedIn, Facebook and Twitter pages.• Place links to your social media pages in your email signature. Response Interactive LLC © 2013 2/4/2013 42 42
  • 43. Tips for Social Media MarketingHave a ―crisis‖ communication plan:Be prepared for negative comments and know inadvance how you will respond. Monitor with: Google Alerts and socialmention.com http://www.google.com/alerts http://socialmention.com/ Response Interactive LLC © 2013 2/4/2013 43 43
  • 44. Tips for Social Media MarketingBe proactive:Monitor dailyand producedaily updatesthat givefollowers aunique insightof yourbusiness. Response Interactive LLC © 2013 2/4/2013 44 44
  • 45. Tips for Social Media MarketingBe proactive:Encourageinteractivity anddiscussion. Response Interactive LLC © 2013 2/4/2013 45
  • 46. Tips for Social Media MarketingPersonalize:Social mediapages shouldnot be overtlycommercial. Response Interactive LLC © 2013 2/4/2013 46 46
  • 47. Tips for Social Media MarketingPersonalize:Considerconsumers’interests andprovideentertainmentvalue to keepthem comingback. Response Interactive LLC © 2013 2/4/2013 47 47
  • 48. Tips for Social Media MarketingIntegrate all marketing efforts:Publish all messages to every marketingvehicle: 1. Social Media 2. Newsletters 3. Web Sites 4. Public Relations 5. Advertisingand be certain they are consistent. Response Interactive LLC © 2013 2/4/2013 48 48
  • 49. Tips for Social Media MarketingIntegrate all marketing efforts:Create external links to post on social mediapages that direct the fan to your publishedpress, advertisements, commercials, etc. Source: Howard Schaffer Media Marketing Response Interactive LLC © 2013 2/4/2013 49 49
  • 50. SocialMediaOptimization Response Interactive LLC © 2013 2/4/2013 50
  • 51. Social Media Optimization (SMO)• Social Media Optimization is defined by Wikipedia as the way to optimize Web sites/pages so they’re more easily connected to social media sites. Response Interactive LLC © 2013 2/4/2013 51
  • 52. Social Media Optimization (SMO)―Rules to guide your thinking‖ in optimizing your site/page so it’s more easily connected to social media (SM) sites:• Increase your linkability (write and share content to which people will want to link or share)• Make tagging easy (include tags as well as links to the SM sites) see: http://en.wikipedia.org/wiki/Tag_(metadata) example: http://mashable.com/2010/05/10/organize-twitter-profile/ Response Interactive LLC © 2013 2/4/2013 52 52
  • 53. Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 53 53
  • 54. Social Media Optimization (SMO)• Reward inbound links (link back to people who link to you)• Help your content travel (include a bio, mention your content to others) Response Interactive LLC © 2013 2/4/2013 54
  • 55. Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 55
  • 56. Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 56 56
  • 57. Social Media Optimization (SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 57 57
  • 58. Social Media Optimization (SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 58
  • 59. Social Media Optimization (SMO)Links to Widgets and BadgesFaceBookhttp://www.facebook.com/badges/Twitterhttp://twitter.com/goodies/widgetsLinkedInhttp://www.linkedin.com/profile?promoteProfile=&trk=mypro_badgesPinteresthttp://pinterest.com/about/goodies/ Response Interactive LLC © 2013 2/4/2013 59 59
  • 60. Working in Response Interactive LLC © 2013 2/4/2013 60
  • 61. Maximizing a Business Page Go to: http://www.facebook.com/pages/create.php to create a page Response Interactive LLC © 2013 2/4/2013 61 61
  • 62. Maximizing a Business PageClick the―EditButton‖to edityourpage Response Interactive LLC © 2013 2/4/2013 62 62
  • 63. Maximizing a Business PageSet up email notifications so you can besuper responsive to fans of your page Response Interactive LLC © 2013 2/4/2013 63 63
  • 64. Maximizing a Business PageSet up your mobile device to respond quickly Response Interactive LLC © 2013 2/4/2013 64 64
  • 65. Maximizing a Business PageAdd theFacebookApp to yourphone andiPad Response Interactive LLC © 2013 2/4/2013 65 65
  • 66. Maximizing a Business PageSetpermissionsfor yourpage.DO NOTpublish pageuntilcomplete. Response Interactive LLC © 2013 2/4/2013 66
  • 67. Maximizing a Business Page Response Interactive LLC © 2013 2/4/2013 67 67
  • 68. Social Media MarketingWays to market a business on FaceBook •Create a Cause •Develop a Group •Post Videos, Photos and Links •Design a quiz •Post your Events •Create a Business Page •Run a Facebook Ad •Promote a Post Response Interactive LLC © 2013 2/4/2013 68 68
  • 69. Working in Response Interactive LLC © 2013 2/4/2013 69
  • 70. Optimizing your Profile Response Interactive LLC © 2013 2/4/2013 70
  • 71. Enhancing your LinkedIn Profile Click on “Profile” Response Interactive LLC © 2013 2/4/2013 71 71
  • 72. Enhancing your LinkedIn Profile Click on the “Edit Profile” link Response Interactive LLC © 2013 2/4/2013 72 72
  • 73. Enhancing your LinkedIn Profile The goal is to get your profile to 100% completeness Response Interactive LLC © 2013 2/4/2013 73 73
  • 74. Enhancing your LinkedIn Profile Click on [edit] to add summary, cannot use HTML when developing summary Response Interactive LLC © 2013 2/4/2013 74 74
  • 75. Enhancing your LinkedIn Profile Add as many skills as are applicable so people can find you appropriately in a search Response Interactive LLC © 2013 2/4/2013 75 75
  • 76. Enhancing your LinkedIn Profile Add Sections is Located just above your Summary Response Interactive LLC © 2013 2/4/2013 76 76
  • 77. Enhancing your LinkedIn Profile Click on the “Edit” link next your name and fill in the information, then Click on the “Save Changes” button Response Interactive LLC © 2013 2/4/2013 77 77
  • 78. Enhancing your LinkedIn Profile Add your Websites by clicking on [edit] Choose “Other” in the drop down box so you can name your websites using keywords to help people find what you do. Response Interactive LLC © 2013 2/4/2013 78
  • 79. Manage and Request RecommendationsResponse Interactive LLC © 2013 2/4/2013 79
  • 80. Recommendations Manage recommendations Response Interactive LLC © 2013 2/4/2013 80 80
  • 81. Recommendations Get Recommended, Cli ck on the “Recommendation” Link Response Interactive LLC © 2013 2/4/2013 81 81
  • 82. Recommendations Get Recommended, Cli ck on the “Ask for a recommendation” Link or… Response Interactive LLC © 2013 2/4/2013 82 82
  • 83. Recommendations Get Recommended, Click on the “Request Recommendations” or “Ask to be endorsed” Links Response Interactive LLC © 2013 2/4/2013 83
  • 84. RecommendationsOnly ask forrecommendations from peopleyou are willing torecommendback. Response Interactive LLC © 2013 2/4/2013 84 84
  • 85. Recommendations Choose Recipients Response Interactive LLC © 2013 2/4/2013 85 85
  • 86. Recommendations Response Interactive LLC © 2013 2/4/2013 86 86
  • 87. Companies PagesResponse Interactive LLC © 2013 2/4/2013 87
  • 88. Companies Page Response Interactive LLC © 2013 2/4/2013 88 88
  • 89. Companies Page Response Interactive LLC © 2013 2/4/2013 89 89
  • 90. Companies Page Response Interactive LLC © 2013 2/4/2013 90 90
  • 91. Companies Page Follow your competition to keep track of what they are doing. Response Interactive LLC © 2013 2/4/2013 91
  • 92. Companies PagesFeatures:• Tell your company’s story• Highlight your products and services• Engage with followers• Share career opportunities• Drive word of mouth at scale Response Interactive LLC © 2013 2/4/2013 92 92
  • 93. TakeawaysResponse Interactive LLC © 2013 2/4/2013 93
  • 94. Social Media MarketingGreat for business networking •Find jobs •Develop business •Promote projects and opportunities •Keep track of your competition •Publicize Events Response Interactive LLC © 2013 2/4/2013 94 94
  • 95. Social Media MarketingWays to market your business •Start a Group •Join Groups •Create a Company Page •Post your Events •Answer Questions •Ask for recommendations •Post updates •Run an Ad Response Interactive LLC © 2013 2/4/2013 95 95
  • 96. Working inResponse Interactive LLC © 2013 2/4/2013 96
  • 97. About TwitterWhat is it?Twitter is a service for friends, family, andco–workers to communicate and stayconnected through the exchange ofquick, frequent messages. Response Interactive LLC © 2013 2/4/2013 97 97
  • 98. About TwitterWhat is it?People write short updates, often called"tweets" of 140 characters or fewer.These messages are posted to your profileor your blog, sent to your followers, andare searchable on Twitter search. http://help.twitter.com/entries/13920-frequently-asked-questions Response Interactive LLC © 2013 2/4/2013 98 98
  • 99. About TwitterThe LingoFollowFollowing someone simply means receiving their Twitterupdates.UnfollowIf you no longer wish to view someone’s tweets in yourtimeline, you can unfollow them.@RepliesAn @reply is a public message sent from one person toanother, distinguished from normal updates by the@username prefix. If a message begins with@username, we collect it as a reply. Reply publicly to anyupdate on Twitter by using the @username format. Response Interactive LLC © 2013 2/4/2013 99 99
  • 100. About TwitterThe LingoDM – Direct MessageDirect messages are private messages sent from oneTwitter person to another. You can only send a directmessage to a person who follows you.RT – RetweetRT is short for retweet, and indicates a re-posting ofsomeone elses tweet. This isnt an official Twittercommand or feature, but people add RT somewhere in atweet to indicate that part of their tweet includessomething theyre re-posting from another personstweet, sometimes with a comment of their own. Response Interactive LLC © 2013 2/4/2013 100 100
  • 101. About TwitterThe LingoHashtag - #Because Twitter provided no easy way to group tweets oradd extra data, the Twitter community came up with theirown way: hashtags. A hashtag is similar to other webtags- it helps add tweets to a category. Hashtags have thehash or pound symbol (#) preceding the tag, like so:#traffic, #followfriday, #hashtag. Hashtags can occuranywhere in the tweet: some people just add a # before aword theyre using.ListsCurated groups of other Twitter users. Used to tie specificindividuals into a group on your Twitter account. Displayedon the right side menu of your homepage. Response Interactive LLC © 2013 2/4/2013 101
  • 102. About TwitterThe LingoAvatarThe personal image uploaded to your Twitter profile in theSettings tab of your account.FavoriteTo favorite a Tweet means to mark it as one of yourfavorites by clicking the yellow star next to the message.ReplyA Tweet posted in reply to another users message, usuallyposted by clicking the "reply" button next to their Tweet inyour timeline. Always begins with @username. Response Interactive LLC © 2013 2/4/2013 102 102
  • 103. About TwitterThe LingoFor a Glossary of Terms go to:http://help.twitter.com/entries/166337-the-twitter-glossary Response Interactive LLC © 2013 2/4/2013 103 103
  • 104. About Twitter Join or Sign in Response Interactive LLC © 2013 2/4/2013 104 104
  • 105. About Twitter You get 140 characters for sharing your thoughts Response Interactive LLC © 2013 2/4/2013 105 105
  • 106. About Twitter Customizing Twitter Response Interactive LLC © 2013 2/4/2013 106 106
  • 107. About Twitter Customizing your Twitter Account Response Interactive LLC © 2013 2/4/2013 107 107
  • 108. About Twitter Think in terms of keywords under which you want people to find you. Response Interactive LLC © 2013 2/4/2013 108 108
  • 109. About TwitterSet up your mobile account Response Interactive LLC © 2013 2/4/2013 109 109
  • 110. About Twitter You get 160 characters to build your profile. Think about how you want people to find you. Response Interactive LLC © 2013 2/4/2013 110 110
  • 111. About Twitter Choose a theme or customize your own… Response Interactive LLC © 2013 2/4/2013 111 111
  • 112. Twitter ToolsTweetMeme - Search and retweet the hottest stories on Twitter.Twitvid - Easily share videos on Twitter.Twitalyzer – Serious analytics for social relationships.WeFollow - Twitter directory and search. Find Twitter followers.Klout - ―The standard for influence‖TweetDeck – Brings more flexibility and insight to power users.HootSuite - Dashboard for teams usingTwitter, Facebook, LinkedIn.TrueTwit – Validation service. Stop wasting time with spammers. http://dailytekk.com/2012/03/19/the-top-100-twitter-tools-of-2012-categorized/ Response Interactive LLC © 2013 2/4/2013 112 112
  • 113. Twitter Tools http://twitter.polldaddy.com/ http://everycharactercounts.com/ http://lessfriends.com/ http://tweetstats.com http://www.tweetworth.com/ http://twittersheep.com Response Interactive LLC © 2013 2/4/2013 113 113
  • 114. Twitter Tools http://www.twhirl.org/ http://www.socialoomph.com/ http://untweeps.com/ http://www.youtube.com/watch?v=TY-e4zSuuJc http://twitterautoposter.net/ http://www.twitterblaster.com/ http://virl.com/250/ Response Interactive LLC © 2013 2/4/2013 114 114
  • 115. Take Away’sResponse Interactive LLC © 2013 2/4/2013 115
  • 116. Social Media Marketing •Considered a micro-blogging network •Great place to research trends •Wonderful for sharing ideas •Excellent for getting the word out about what you do •Great way to drive traffic to a website or bloghttp://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 116 116
  • 117. Social Media MarketingWays to market a business on Twitter •Be sure to follow the 80/20 rule when tweeting. •Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 117 117
  • 118. Social Media MarketingWays to market a business on Twitter •As the owner of your business, register your @companyname and use it for all your tweets. •Use Twitter Search to find and respond to tweets about your products or your brand. •Ask for feedback on your products and then follow up with the responses you gethttp://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 118 118
  • 119. Final WordsResponse Interactive LLC © 2013 2/4/2013 119
  • 120. Social Media Takeaways1. Integrate your efforts to reduce time spent on Social Media2. Have a plan and follow it3. Incorporate Widgets for LinkedIn, FaceBook and Twitter to your Website, blog and even your email signature. Response Interactive LLC © 2013 2/4/2013 120
  • 121. Social Media Takeaways4. Limit your self promotion5. Give generously to your community6. and Have Fun! Response Interactive LLC © 2013 2/4/2013 121 121
  • 122. Contact Information Colleen Wright Consulting info@responseim.com www.responseim.com Training www.seotrainingnw.com Response Interactive LLC © 2013 2/4/2013 122
  • 123. Thank you!Get a copy of the presentation at:http://www.slideshare.net/sheenalena/presentations Response Interactive LLC © 2013 2/4/2013 123