SBMII Digital Marketing Overview
Upcoming SlideShare
Loading in...5
×
 

SBMII Digital Marketing Overview

on

  • 270 views

Learn some key takeaways with regard to Search Engine Optimization and Website usability to jump start your online marketing program.

Learn some key takeaways with regard to Search Engine Optimization and Website usability to jump start your online marketing program.

Statistics

Views

Total Views
270
Views on SlideShare
270
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SBMII Digital Marketing Overview SBMII Digital Marketing Overview Presentation Transcript

    • Digital Marketing Getting the most from your Online Marketing through Search Engine Optimization and Website Usability
    • 2 Who is Colleen Wright? 2  Digital Marketing Instructor for Five Years through Search Engine Academy Northwest  Online Marketer Since 1997  Graduate of Portland State University  Marketing  Advertising Management  Digital Marketing Consultant that has increased revenue for many businesses small and large over the years
    • 3 Topics for Tonight’s Discussion Search Engine Optimization Website Usability Issues 4
    • 4 What is Digital Marketing? 3
    • 5 The Benefits of SEO Visibility You can achieve long term high rankings in the search engine results pages by consistently applying SEO to your pages 9
    • 6 Search Results Page 8
    • 7 The Benefits of SEO Improve Sales You will attract more of your target audience when you rank high in SERPs, which can translate to higher conversions 10
    • 8 Elements of SEO Some On-Page Factors  Domain Name  Page Name  Title Tag  Meta Description  Meta Keywords  H1 Tag  Bolded Text  Link Text  1% to 2% keyword density for Google
    • 9 Elements of SEO Inbound Links Authority Sites Directories Internet Press Releases Article Marketing Off-Page Factors
    • 10 Website Usability Issues
    • 11 Usability refers to:  How quickly people can learn how to use something  How efficient they are while using it  How memorable it is  How error-prone it is  How much users like using it Website Usability Issues
    • 12 Biggest Causes of User Failure Search Information Architecture (IA) Content Product Information Website Usability Issues
    • 13 Search If your site has over 100 pages, you need an onsite search engine Check out: http://sitelevel.com/ Or Google has a Search Engine app http://www.google.com/coop/cse/ Website Usability Issues Biggest Causes of User Failure
    • 14 Information Architecture (IA)  Navigation “Must Do’s”  Keep your navigation consistent throughout your site.  Main navigation topics should be static and should appear at once.  Don’t hide main navigation items. Website Usability Issues Biggest Causes of User Failure
    • 15 Content  Use common fonts sized at or above 10 points  Avoid busy backgrounds  Verdana is the most readable online font and is the recommended font for use in body text where readability is crucial. Website Usability Issues Biggest Causes of User Failure
    • 16 Product Information One of the first things people want to know about a product is the price. If it’s not readily available, people assume it’s too high. Don’t make people click to find the price. Showing an estimated price is better than showing no price at all. Disclose any extra fees. Website Usability Issues Biggest Causes of User Failure
    • 17 That Can Help You
    • 18 Tools that Can Help you Google Keyword Tool - Free
    • 19 Tools that Can Help you Webconfs.com - Free
    • 20 Tools that Can Help you Thesaurus.com - Free
    • 21 Tools that Can Help you SEO Automatic – Free
    • 22 Tools that Can Help you SEOchat.com – Free
    • 23 Tools that Can Help you Google Analytics – Free
    • 24 Contact Information Colleen Wright info@seotrainingnw.com www.seotrainingnw.com
    • The Small Business Development Center is partially funded by the U.S. Small Business Administration and the Oregon Business Development Department. All opinions, conclusions or recommendations are those of the author(s) and do not necessarily reflect the views of the SBA or the OBDD. Our Partners 25181
    • 26 Download Information Download the Presentation: www.slideshare.net/sheenalena