SBMII Digital Marketing Overview


Published on

Learn some key takeaways with regard to Search Engine Optimization and Website usability to jump start your online marketing program.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

SBMII Digital Marketing Overview

  1. 1. Digital Marketing Getting the most from your Online Marketing through Search Engine Optimization and Website Usability
  2. 2. 2 Who is Colleen Wright? 2  Digital Marketing Instructor for Five Years through Search Engine Academy Northwest  Online Marketer Since 1997  Graduate of Portland State University  Marketing  Advertising Management  Digital Marketing Consultant that has increased revenue for many businesses small and large over the years
  3. 3. 3 Topics for Tonight’s Discussion Search Engine Optimization Website Usability Issues 4
  4. 4. 4 What is Digital Marketing? 3
  5. 5. 5 The Benefits of SEO Visibility You can achieve long term high rankings in the search engine results pages by consistently applying SEO to your pages 9
  6. 6. 6 Search Results Page 8
  7. 7. 7 The Benefits of SEO Improve Sales You will attract more of your target audience when you rank high in SERPs, which can translate to higher conversions 10
  8. 8. 8 Elements of SEO Some On-Page Factors  Domain Name  Page Name  Title Tag  Meta Description  Meta Keywords  H1 Tag  Bolded Text  Link Text  1% to 2% keyword density for Google
  9. 9. 9 Elements of SEO Inbound Links Authority Sites Directories Internet Press Releases Article Marketing Off-Page Factors
  10. 10. 10 Website Usability Issues
  11. 11. 11 Usability refers to:  How quickly people can learn how to use something  How efficient they are while using it  How memorable it is  How error-prone it is  How much users like using it Website Usability Issues
  12. 12. 12 Biggest Causes of User Failure Search Information Architecture (IA) Content Product Information Website Usability Issues
  13. 13. 13 Search If your site has over 100 pages, you need an onsite search engine Check out: Or Google has a Search Engine app Website Usability Issues Biggest Causes of User Failure
  14. 14. 14 Information Architecture (IA)  Navigation “Must Do’s”  Keep your navigation consistent throughout your site.  Main navigation topics should be static and should appear at once.  Don’t hide main navigation items. Website Usability Issues Biggest Causes of User Failure
  15. 15. 15 Content  Use common fonts sized at or above 10 points  Avoid busy backgrounds  Verdana is the most readable online font and is the recommended font for use in body text where readability is crucial. Website Usability Issues Biggest Causes of User Failure
  16. 16. 16 Product Information One of the first things people want to know about a product is the price. If it’s not readily available, people assume it’s too high. Don’t make people click to find the price. Showing an estimated price is better than showing no price at all. Disclose any extra fees. Website Usability Issues Biggest Causes of User Failure
  17. 17. 17 That Can Help You
  18. 18. 18 Tools that Can Help you Google Keyword Tool - Free
  19. 19. 19 Tools that Can Help you - Free
  20. 20. 20 Tools that Can Help you - Free
  21. 21. 21 Tools that Can Help you SEO Automatic – Free
  22. 22. 22 Tools that Can Help you – Free
  23. 23. 23 Tools that Can Help you Google Analytics – Free
  24. 24. 24 Contact Information Colleen Wright
  25. 25. The Small Business Development Center is partially funded by the U.S. Small Business Administration and the Oregon Business Development Department. All opinions, conclusions or recommendations are those of the author(s) and do not necessarily reflect the views of the SBA or the OBDD. Our Partners 25181
  26. 26. 26 Download Information Download the Presentation: