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Digital Marketing
Getting the most from your Online Marketing
through
Search Engine Optimization
and Website Usability
2
Who is Colleen Wright?
2
 Digital Marketing Instructor for Five Years through Search Engine
Academy Northwest
 Online ...
3
Topics for Tonight’s Discussion
Search Engine Optimization
Website Usability Issues
4
4
What is Digital Marketing?
3
5
The Benefits of SEO
Visibility
You can achieve long term high rankings in the
search engine results pages by consistent...
6
Search Results Page
8
7
The Benefits of SEO
Improve Sales
You will attract more of your target audience when
you rank high in SERPs, which can ...
8
Elements of SEO
Some On-Page Factors
 Domain Name
 Page Name
 Title Tag
 Meta Description
 Meta Keywords
 H1 Tag
...
9
Elements of SEO
Inbound Links
Authority Sites
Directories
Internet Press Releases
Article Marketing
Off-Page Factors
10
Website Usability Issues
11
Usability refers to:
 How quickly people can learn how to use
something
 How efficient they are while using it
 How ...
12
Biggest Causes of User Failure
Search
Information Architecture (IA)
Content
Product Information
Website Usability I...
13
Search
If your site has over 100 pages, you need
an onsite search engine
Check out: http://sitelevel.com/
Or Google ...
14
Information Architecture (IA)
 Navigation “Must Do’s”
 Keep your navigation consistent
throughout your site.
 Main n...
15
Content
 Use common fonts sized at or above 10
points
 Avoid busy backgrounds
 Verdana is the most readable online f...
16
Product Information
One of the first things people want to know about a
product is the price. If it’s not readily avai...
17
That Can Help You
18
Tools that Can Help you
Google Keyword Tool - Free
19
Tools that Can Help you
Webconfs.com - Free
20
Tools that Can Help you
Thesaurus.com - Free
21
Tools that Can Help you
SEO Automatic – Free
22
Tools that Can Help you
SEOchat.com – Free
23
Tools that Can Help you
Google Analytics – Free
24
Contact Information
Colleen Wright
info@seotrainingnw.com
www.seotrainingnw.com
The Small Business Development Center is
partially funded by the U.S. Small Business
Administration and the Oregon Busines...
26
Download Information
Download the
Presentation:
www.slideshare.net/sheenalena
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SBMII Digital Marketing Overview

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Learn some key takeaways with regard to Search Engine Optimization and Website usability to jump start your online marketing program.

Published in: Business, Technology
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Transcript of "SBMII Digital Marketing Overview"

  1. 1. Digital Marketing Getting the most from your Online Marketing through Search Engine Optimization and Website Usability
  2. 2. 2 Who is Colleen Wright? 2  Digital Marketing Instructor for Five Years through Search Engine Academy Northwest  Online Marketer Since 1997  Graduate of Portland State University  Marketing  Advertising Management  Digital Marketing Consultant that has increased revenue for many businesses small and large over the years
  3. 3. 3 Topics for Tonight’s Discussion Search Engine Optimization Website Usability Issues 4
  4. 4. 4 What is Digital Marketing? 3
  5. 5. 5 The Benefits of SEO Visibility You can achieve long term high rankings in the search engine results pages by consistently applying SEO to your pages 9
  6. 6. 6 Search Results Page 8
  7. 7. 7 The Benefits of SEO Improve Sales You will attract more of your target audience when you rank high in SERPs, which can translate to higher conversions 10
  8. 8. 8 Elements of SEO Some On-Page Factors  Domain Name  Page Name  Title Tag  Meta Description  Meta Keywords  H1 Tag  Bolded Text  Link Text  1% to 2% keyword density for Google
  9. 9. 9 Elements of SEO Inbound Links Authority Sites Directories Internet Press Releases Article Marketing Off-Page Factors
  10. 10. 10 Website Usability Issues
  11. 11. 11 Usability refers to:  How quickly people can learn how to use something  How efficient they are while using it  How memorable it is  How error-prone it is  How much users like using it Website Usability Issues
  12. 12. 12 Biggest Causes of User Failure Search Information Architecture (IA) Content Product Information Website Usability Issues
  13. 13. 13 Search If your site has over 100 pages, you need an onsite search engine Check out: http://sitelevel.com/ Or Google has a Search Engine app http://www.google.com/coop/cse/ Website Usability Issues Biggest Causes of User Failure
  14. 14. 14 Information Architecture (IA)  Navigation “Must Do’s”  Keep your navigation consistent throughout your site.  Main navigation topics should be static and should appear at once.  Don’t hide main navigation items. Website Usability Issues Biggest Causes of User Failure
  15. 15. 15 Content  Use common fonts sized at or above 10 points  Avoid busy backgrounds  Verdana is the most readable online font and is the recommended font for use in body text where readability is crucial. Website Usability Issues Biggest Causes of User Failure
  16. 16. 16 Product Information One of the first things people want to know about a product is the price. If it’s not readily available, people assume it’s too high. Don’t make people click to find the price. Showing an estimated price is better than showing no price at all. Disclose any extra fees. Website Usability Issues Biggest Causes of User Failure
  17. 17. 17 That Can Help You
  18. 18. 18 Tools that Can Help you Google Keyword Tool - Free
  19. 19. 19 Tools that Can Help you Webconfs.com - Free
  20. 20. 20 Tools that Can Help you Thesaurus.com - Free
  21. 21. 21 Tools that Can Help you SEO Automatic – Free
  22. 22. 22 Tools that Can Help you SEOchat.com – Free
  23. 23. 23 Tools that Can Help you Google Analytics – Free
  24. 24. 24 Contact Information Colleen Wright info@seotrainingnw.com www.seotrainingnw.com
  25. 25. The Small Business Development Center is partially funded by the U.S. Small Business Administration and the Oregon Business Development Department. All opinions, conclusions or recommendations are those of the author(s) and do not necessarily reflect the views of the SBA or the OBDD. Our Partners 25181
  26. 26. 26 Download Information Download the Presentation: www.slideshare.net/sheenalena
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