Regional Arts & Culture Council Social Media PresentationPresentation Transcript
Putting the Pieces Together How to use Social Media to Promote your Art or Event
Who is Colleen Wright?• Digital Marketing Instructor for Five Years through Search Engine Academy Northwest• Online Marketer Since 1997• Graduate of Portland State University– Marketing– Advertising Management• Digital Marketing Consultant that has increased revenue for many businesses small and large over the years• Business Advisor for the Small Business Development Center at PCC 2
Who are you?• Name• Medium in which you work• What you hope to get out of todays presentation 3
Creating a Social Media Plan If you enter intosocial media marketing without a plan, You Will Fail. Period.http://outspokenmedia.com/social-media/social-media-planning/
Creating a Social Media Plan
Creating a Social Media PlanUnderstand your audience:1.Who is your audience?• What does your audience need? (Describe their needs NOT what you offer)• What are your customer’s pain points? (List all of your customer’s pain points)1.What emotions are evoked by their big pain?• What do you do? (How do you solve your customer’s problems?)1.Who are your competitors?2.What differentiates your work from the competition?
Creating a Social Media PlanOnce you have researched your audience and the competition, the next step is to: Create your online brand! then Secure your online brand!
Creating a Social Media Plan Secure your online brand http://knowem.com/