Social Media Platforms Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.
Social Media Platforms The Brainiac of Social Networking
Social Media Platforms Finding the heart and soul of peopleand their businesses
Social Media Platforms Your own personal Blog is an identity- based social media site if you open up comments.
Social Media PlatformsMessage boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long news groups have been around)
Social Media Platforms And then there’s Twitter…
Social Media Platforms It takes courage to build a following
What is Twitter? Considered a micro-blogging network •Great place to research trends •Wonderful for sharing ideas •Excellent for getting the word out about what you do http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
How to use Twitter Let’s take a look at: •Writing Posts •Implementing Hashtags •Direct Messaging •Retweeting •Organizing Followers with Lists
Social Media MarketingFocus on the Basics • Remember, Social Media is about helping others • Make sure to temper self promotion with a healthy dose of useful (You don’t want to be information for your viewed negatively followers. It will pay off by promoting yourself in the long run! too much.)
Social Media Marketing 1. Employ the 80/20 rule: 80% content that will help others, 20% or less self- promotion http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing 2. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing 3. As the owner of your business, register your @companyname and use it for all your tweets. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing 4. Use Twitter Search to find and respond to tweets about your products or your brand. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing 5. Ask for feedback on your products and then follow up with the responses you get. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
Social Media Marketing 6. Start with one platform and become comfortable before adding another
Social Media Marketing 7. Establish your goals for Social Media and develop your profile and content around that goal
Social Media Marketing 8. Share information and become an authority within your specialization
Social Media Marketing 9. Make sure you use terminology that will optimize your profile to be found for your area of expertise
Social Media Marketing 10. Add upcoming events and share them with your “friends”
In no time you’ll be following theyellow brick road to Twitter success!