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Social Media Workshop:
  The     ,               ,
              ,       ,
                  World
 for Freelance Writers
OR IS IT?
Blogs…Social Media… and
   g
     You... OH MY!




  Following the Yellow Brick
 Road to Social Media Success
Think of the Internet as OZ

                      Potentially 
                      Dangerous 
                      but...
Social Media in the Land of OZ
                           Social 
                           Media will 
                 ...
You can be the Wizard!

                         Gain 
                         Friends 
                         and shar...
Why Social Media?
  y Soc a ed a?
• Social Media helps you:
  – Connect with 
     • Editors
     • Writers
     • Publish...
Stats on Social Media Marketing

      Community and Social Networking Tools Employed and Planned 
                       ...
Stats on Social Media Marketing
Top 3 Sites or Tools Expected to Yield Greatest Sales Increase
(% of Respondents)
Social M...
Soc a ed a a et g
Social Media Marketing




The vast majority of respondents said social 
The vast majority of respondent...
Stats on Social Media Marketing
                                                  Though sales 
                          ...
So, What is Social Media Marketing?
  ,                              g
Soc a ed a a et g
Social Media Marketing

 Social media sites fall into different
   categories:
      t    i
 Social “boo...
Soc a ed a a et g
Social Media Marketing
Soc a ed a a et g
Social Media Marketing
Soc a ed a a et g
Social Media Marketing

 Identity-based sites are totally based on
  de t ty based s tes           y
   ...
Soc a ed a a et g
Social Media Marketing – Linked In
                             ed
Soc a ed a a et g aceboo
Social Media Marketing - Facebook
Social Media Marketing - Blogging
  Your own Blog is an identity-based social media site if
   you open up comments.




 ...
Soc a ed a a et g
Social Media Marketing
Message boards, forums, and
newsgroups (such as Yahoo! Groups and Google Groups)
...
Soc a ed a a et g
Social Media Marketing - Twitter
                            tte
Soc a ed a a et g
Social Media Marketing
Today we will discuss:
1. The importance of Creating a Social Media Plan
2. Blogg...
C eat g Social ed a a
Creating a Soc a Media Plan


 If you enter into social media 
  without a plan, you will fail. 
   ...
C eat g Social ed a a
Creating a Soc a Media Plan
Understand your audience:
1. What is your niche?
2. What does your niche...
C eat g Social ed a a
Creating a Soc a Media Plan
 Niche Example:
 Myrna Oakley’s Beat is the Pacific Northwest
 Within he...
C eat g Social ed a a
Creating a Soc a Media Plan

 Once you have Decided on your Niche:



       Create your brand!
    ...
C eat g Social ed a a
Creating a Soc a Media Plan
 Brand Examples - Ronda Roaring
                  http://www.ilovethefin...
C eat g Social ed a a
Creating a Soc a Media Plan
 Brand Examples: Jan Jackson
                      http://www.countrytra...
C eat g Social ed a a
Creating a Soc a Media Plan
 Secure your brand   http://knowem.com/
C eat g Social ed a a
Creating a Soc a Media Plan
Determine how you will measure your
 success
  Blog comments ?
  Convers...
C eat g Social ed a a
Creating a Soc a Media Plan
Understand your readers;
 hang out where they hang out
                 ...
C eat g Social ed a a
Creating a Soc a Media Plan
 They could be somewhere more niched:
 http://www.exploroo.com/
 http://...
C eat g Social ed a a
Creating a Soc a Media Plan
 Or:




           http://www.passportstamp.com/
           http://www ...
C eat g Social ed a a
Creating a Soc a Media Plan

Additional Social Networking Travel Sites:
Additional Social Networking...
C eat g Social ed a a
Creating a Soc a Media Plan
What about the Editors and Publishers?
Where are they hanging out?
Where...
C eat g Social ed a a
Creating a Soc a Media Plan
What about the Editors and Publishers?
Where are they hanging out?
Where...
Ways to Make Some Money
 ays     a e So e o ey
Once you have created your plan, 
check out some of these income 
check out...
Ways to Make Some Money
 ays     a e So e o ey
More Sites that pay YOU for Content:
http://www.xomba.com/
Xomba is an onli...
A Word o Affiliate Marketing
   o d on      ate a et g
Affiliate marketing is a marketing practice in 
which a business re...
A Word o Affiliate Marketing
     o d on        ate a et g
The industry has four core players: 
  1.Merchant (also known a...
A Word o Affiliate Marketing
    o d on           ate a et g
The market has grown in complexity to warrant a 
secondary ti...
Se
Selling Ad Space
      g d
Se
Selling Ad Space
      g d
                   http://www.quantcast.com/
Blogging
  ogg g




    The Blogger is the Main Character
      e ogge s t e a C a acte
           Your Social Media effo...
SO, What is a Blog?
      at s      og?
 • Short for Web Log.

 • A blog is a type of Web site with regular entries of 
  ...
Blogging Platforms

 • http://www.blogger.com/
      p //       gg      /
   (Free hosted)
 • http://www.movabletype.org/
...
Blogging Platforms
 The Best Blogging Platform
 http://www.wordpress.org 
 htt //        d
 • Pro’s
   –   Considered indu...
Powered by Wordpress




                       http://wanderlustandlipstick.com/
Tips for Bloggers

   Make sure to give your blog post a
   captivating title. The title will appear as
                  ...
Tips for Bloggers
   Set up an easy category structure for archive
   purposes.

   A Category Structure within a Blog on ...
Tips for Bloggers
   Post to your blog on a regular basis.

   Link to pages on your site from your blog using
   appropri...
Tips for Bloggers
  While most blog posts tend to be short,
  there are benefits to longer blog posts
  (interviews with n...
Tips for Bloggers
  As a Travel Blogger, include images that
  support your post
                post.
Tips for Bloggers
  If the post is long, use the “more” feature
  to show only a portion of the post on the
  page.
Tips for Bloggers

         Mary Bowling and Carrie Hill
         from Blizzard Internet Marketing
         f     l     d ...
Tips for Bloggers

   You’ll often find that your blog is one of
   the most visited areas of your site by
   the search e...
Tips for Bloggers

 Once you have your Social Media Plan in
   Order, and your blog is up and running,
   it is time to ge...
Social Media Marketing
Soc a ed a a et g




 Finding the heart and 
 soul of people and 
 their businesses
  h i b i
Soc a ed a a et g
Social Media Marketing




                         This is 
                         what your 
       ...
Soc a ed a a et g
Social Media Marketing




                  When people 
                  Wh          l
              ...
Soc a ed a a et g
Social Media Marketing




                         You can search for 
                         friends...
Soc a ed a a et g
Social Media Marketing


                         The Wall is a 
                         compilation 
 ...
Soc a ed a a et g
Social Media Marketing




                         Be sure to select 
                         Be sure ...
Soc a ed a a et g
Social Media Marketing

                         Help Causes that 
                         Help Causes ...
Soc a ed a a et g
Social Media Marketing

                         Promote your 
                                  y
     ...
Soc a ed a a et g
Social Media Marketing




                         Create a Group 
                         around your...
Soc a ed a a et g
Social Media Marketing
   •Considered more social than business
     •Lots of Quizzes
     •Lots of Quiz...
Soc a ed a a et g
Social Media Marketing
   Ways to build your presence on
   Facebook
     •Create a Cause
     •Develop ...
Social Media Marketing
Soc a ed a a et g




     The brainiac of 
    Social Networking
Soc a ed a a et g
Social Media Marketing


                         Your 
                         public 
               ...
Soc a ed a a et g
Social Media Marketing



                         Goal is to 
                         Goal is to
     ...
Soc a ed a a et g
Social Media Marketing




                         Start developing 
                         your conn...
Soc a ed a a et g
Social Media Marketing




                         Recommendations 
                          build cre...
Soc a ed a a et g
Social Media Marketing




                           Build your own 
                           Build y...
Soc a ed a a et g
Social Media Marketing




                         Join groups like this 
                         Join...
Soc a ed a a et g
Social Media Marketing




                         Get Answers
Soc a ed a a et g
Social Media Marketing


                          Build your position 
                           as an...
Soc a ed a a et g
Social Media Marketing




                             Share your world 
                         throu...
Soc a ed a a et g
Social Media Marketing




                         Post your 
                         events for 
    ...
Soc a ed a a et g
Social Media Marketing




                          Keep track of 
                          Keep track...
Soc a ed a a et g
Social Media Marketing




                         Easily change 
                         your setting...
Soc a ed a a et g
Social Media Marketing
Soc a ed a a et g
Social Media Marketing
   •Considered for business networking
     •Great place to find jobs
      Great...
Social Media Marketing
Soc a ed a a et g




     It takes courage to 
      build a following
      build a following
Soc a ed a a et g
Social Media Marketing




                          Sharing ideas 
                          Sharing id...
Soc a ed a a et g
Social Media Marketing




   Hash tags allow you to search for  topics on which people 
        are twe...
Soc a ed a a et g
Social Media Marketing




           Direct Messaging allows you to 
       communicate with only one p...
Soc a ed a a et g
Social Media Marketing     Tools




                         You can see who 
                         ...
Soc a ed a a et g
Social Media Marketing   Tools




                             Automate 
                              ...
Soc a ed a a et g
Social Media Marketing
    •Considered a micro-blogging network
         •Great place to research trends...
Steps to Take
Soc a ed a Opt
Social Media Optimization
                    at o
Rules to guide your thinking:
• Increase linkability
  (...
First Steps
   st
• Focus on the Basics
    • Social Media Marketing
      Social Media Marketing
       – Establish your ...
Next Steps
 e t
• Focus on the Basics
    • Social Media Marketing
       – Share specials on Writing Conferences, Travel ...
Next Steps
 e t
Implement a Social Media Listening Tool
       • Google Alerts
           – Google Alerts is the steady ro...
Final Word
   a   o d
• Focus on the Basics
  –R
   Remember, Social Media 
           b S i l M di
   is about helping ot...
In no time you’ll be following the 
yellow brick road to social media success!
Questions?
Q
Thank you!
Contact
            Information

           Colleen Wright

info@seotrainingnw.com
               g
www. seotrainingnw.com
Get a copy of the Presentation
        py
               at
http://www.slideshare.net/sheenalena
http://www slideshare net...
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NWTWC presentation

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Social Media slide deck presented at the NW Travel Writers Conference in Tacoma, WA on June 26, 2010.

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Transcript of "NWTWC presentation"

  1. 1. Social Media Workshop: The , , , , World for Freelance Writers
  2. 2. OR IS IT?
  3. 3. Blogs…Social Media… and g You... OH MY! Following the Yellow Brick Road to Social Media Success
  4. 4. Think of the Internet as OZ Potentially  Dangerous  but full of  rewards
  5. 5. Social Media in the Land of OZ Social  Media will  help you  connect  with the with the  right  people : •Writers •Editors •Publishers
  6. 6. You can be the Wizard! Gain  Friends  and share  ideas
  7. 7. Why Social Media? y Soc a ed a? • Social Media helps you: – Connect with  • Editors • Writers • Publishers – Drive Traffic to your Income Producing Blogs and Drive Traffic to your Income Producing Blogs and  Websites – Helps establish you as a thought leader in your Helps establish you as a thought leader in your  Niche
  8. 8. Stats on Social Media Marketing Community and Social Networking Tools Employed and Planned  (% of Respondents) Anticipated Timing Network or Tool Today Next 12 Months Beyond 1 Year No Plans to  Employ p y Facebook fan page 86% 10 3 1 Twitter 65 19 7 9 Customer reviews 55 26 13 6 Blogs g 55 25 12 8 Viral videos 50 22 13 15 Facebook connect 43 31 10 16 Social listening 36 31 19 14 Q & A 29 20 25 26 Community forums 27 18 23 32 Product suggestion box 19 26 20 35 Source: e‐Tailing Group, September 2009 
  9. 9. Stats on Social Media Marketing Top 3 Sites or Tools Expected to Yield Greatest Sales Increase (% of Respondents) Social Media S i l M di or Tool T l Total l % R k 1 % R k 2 % R k3 Rank Rank Rank3 Response Customer reviews 100 78% 14% 8% Q&A 43 16 49 35 Facebook fan page 39 13 36 51 Viral videos 34 18 44 38 Community forums 33 6 45 49 Blogs 30 10 47 43 Social listening 22 14 27 59 Facebook connect 19 26 32 42 Product suggestion box 17 41 24 35 Twitter publishing 14 7 57 36 Source: e-Tailing Group, September 2009
  10. 10. Soc a ed a a et g Social Media Marketing The vast majority of respondents said social  The vast majority of respondents said social media did not influence their travel or vacation  decisions, but there is evidence that travel  companies can do well among the 23% who said  they were influenced by social media. 
  11. 11. Stats on Social Media Marketing Though sales  declined 6.7% in  2009, eMarketer predicts US online  leisure and  unmanaged business  travel sales growth  travel sales growth will begin to  accelerate this year,  accelerate this year peaking at 7% in  http://www.emarketer.com/Article.aspx?R 1007654 http://www.emarketer.com/Article.aspx?R=1007654 2012, when sales will  hit $105.4 billion. 
  12. 12. So, What is Social Media Marketing? , g
  13. 13. Soc a ed a a et g Social Media Marketing Social media sites fall into different categories: t i Social “bookmarking” sites such as: bookmarking a) Digg b) reddit c) StumbleUpon d) del.icio.us
  14. 14. Soc a ed a a et g Social Media Marketing
  15. 15. Soc a ed a a et g Social Media Marketing
  16. 16. Soc a ed a a et g Social Media Marketing Identity-based sites are totally based on de t ty based s tes y who you are and the type of business you’re in (freelance writing) and are based on connecting with networks of friends friends, associates and contacts you know.
  17. 17. Soc a ed a a et g Social Media Marketing – Linked In ed
  18. 18. Soc a ed a a et g aceboo Social Media Marketing - Facebook
  19. 19. Social Media Marketing - Blogging Your own Blog is an identity-based social media site if you open up comments. http://www.southwestwashingtonzest.com/
  20. 20. Soc a ed a a et g Social Media Marketing Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups) g p
  21. 21. Soc a ed a a et g Social Media Marketing - Twitter tte
  22. 22. Soc a ed a a et g Social Media Marketing Today we will discuss: 1. The importance of Creating a Social Media Plan 2. Blogging and Travel Websites 3. Social Media Networks 1. FaceBook 2. Linked In 3. 3 Twitter
  23. 23. C eat g Social ed a a Creating a Soc a Media Plan If you enter into social media  without a plan, you will fail.  ith t l ill f il Period. http://outspokenmedia.com/social media/social media planning/ http://outspokenmedia com/social‐media/social‐media‐planning/
  24. 24. C eat g Social ed a a Creating a Soc a Media Plan Understand your audience: 1. What is your niche? 2. What does your niche need?  (Describe their needs NOT what you offer) (D ib h i d NOT h ff ) 3. What are your reader’s pain points?  (List all of your reader’s pain points) (Li t ll f d ’ i i t) 4. What emotions are evoked by their big pain? 5. What do you do? (How do you solve your reader s problems?) 5 What do you do? (How do you solve your reader’s problems?) 6. Who are your competitors? 7. What differentiates your writing from the competition? 7 What differentiates your writing from the competition?
  25. 25. C eat g Social ed a a Creating a Soc a Media Plan Niche Example: Myrna Oakley’s Beat is the Pacific Northwest Within her beat she has created several niches: • Bed And Breakfasts • Small Inns • Small Towns & Big Towns • Live Local Theater • Historical Places • Small cafes, coffee shops, and bakeries b k i
  26. 26. C eat g Social ed a a Creating a Soc a Media Plan Once you have Decided on your Niche: Create your brand! Secure your brand!
  27. 27. C eat g Social ed a a Creating a Soc a Media Plan Brand Examples - Ronda Roaring http://www.ilovethefingerlakes.com
  28. 28. C eat g Social ed a a Creating a Soc a Media Plan Brand Examples: Jan Jackson http://www.countrytraveleronline.com/
  29. 29. C eat g Social ed a a Creating a Soc a Media Plan Secure your brand http://knowem.com/
  30. 30. C eat g Social ed a a Creating a Soc a Media Plan Determine how you will measure your success Blog comments ? Conversions ? Links ? Links ? Twitter talk ? Better brand recognition ?
  31. 31. C eat g Social ed a a Creating a Soc a Media Plan Understand your readers; hang out where they hang out out. Are they on: Facebook? Linked In? Twitter? Why the need to follow your readers? You want to know what your readers want and place yourself ahead of the competition
  32. 32. C eat g Social ed a a Creating a Soc a Media Plan They could be somewhere more niched: http://www.exploroo.com/ http://www exploroo com/
  33. 33. C eat g Social ed a a Creating a Soc a Media Plan Or: http://www.passportstamp.com/ http://www passportstamp com/
  34. 34. C eat g Social ed a a Creating a Soc a Media Plan Additional Social Networking Travel Sites: Additional Social Networking Travel Sites: TravBuddy: http://www.travbuddy.com/ Travellerspoint: http://www.travellerspoint.com/ WAYN: http://www.wayn.com/waynsplash.html CouchSurfing:  http://www.couchsurfing.org/ CouchSurfing: htt // h fi / Wattpad: http://www.wattpad.com/
  35. 35. C eat g Social ed a a Creating a Soc a Media Plan What about the Editors and Publishers? Where are they hanging out? Where are they hanging out? www.woodenhorsepub.com
  36. 36. C eat g Social ed a a Creating a Soc a Media Plan What about the Editors and Publishers? Where are they hanging out? Where are they hanging out? http://www.demandmedia.com/  http://www demandmedia com/
  37. 37. Ways to Make Some Money ays a e So e o ey Once you have created your plan,  check out some of these income  check out some of these income producing sites: http://www.helium.com/ If you are tired of having to read publishers’ minds for query letters that get  g fy f g y f p ignored or if you want to break into freelancing but don’t have a body of clips  to show yet, Helium’s Marketplace is for you. http://yousaytoo.com/ YouSayToo.com is great place for communication, discussions, meeting new  Y S T i t l f i ti di i ti friends, liberalizing, getting famous on the web, making posts on YST and  earning money from Google AdSense ad rotations! 
  38. 38. Ways to Make Some Money ays a e So e o ey More Sites that pay YOU for Content: http://www.xomba.com/ Xomba is an online community for people to share ideas make friends is an online community for people to share ideas, make friends  and get paid to write. Xomba has been designed for people looking for  information and aspiring writers who are trying to get published. http://www.flixya.com/ A social network that puts 100% ad revenue in your pocket. We’ve built  p y p the tools for you to share your videos, photos, and blogs. Your place to  make friends, earn money, network and more.
  39. 39. A Word o Affiliate Marketing o d on ate a et g Affiliate marketing is a marketing practice in  which a business rewards one or more affiliates hi h b i d ffili for each visitor or customer brought about by  the affiliate's marketing efforts.  h ffili ' k i ff Examples include rewards sites, where users are  E l i l d d i h rewarded with cash or gifts, for the completion  of an offer, and the referral of others to the site.  f ff d h f l f h h i http://www.affiliateideafactory.com/ http://en.wikipedia.org/wiki/Affiliate_marketing p // p g/ / g
  40. 40. A Word o Affiliate Marketing o d on ate a et g The industry has four core players:  1.Merchant (also known as 'retailer' or  1 Merchant (also known as 'retailer' or 'brand') 2.Network (an Intermediary) 3.Publisher (also known as 'the affiliate')  4.Customer 4 Customer http://www.affiliateideafactory.com/ http://en.wikipedia.org/wiki/Affiliate_marketing
  41. 41. A Word o Affiliate Marketing o d on ate a et g The market has grown in complexity to warrant a  secondary tier of players, including affiliate  secondary tier of players including affiliate management agencies, super‐affiliates and  specialized third parties vendors. specialized third parties vendors
  42. 42. Se Selling Ad Space g d
  43. 43. Se Selling Ad Space g d http://www.quantcast.com/
  44. 44. Blogging ogg g The Blogger is the Main Character e ogge s t e a C a acte Your Social Media efforts should lead  people back to your website or blog
  45. 45. SO, What is a Blog? at s og? • Short for Web Log. • A blog is a type of Web site with regular entries of  commentary, descriptions of events, or other material  such as graphics or video.  p y g • Entries are often displayed in reverse chronological  order.  • Some blogs contain commentary or news on a particular Some blogs contain commentary or news on a particular  subject, where other blogs function as more personal  online journals.  http://en.wikipedia.org/wiki/Blog j p // p g/ / g
  46. 46. Blogging Platforms • http://www.blogger.com/ p // gg / (Free hosted) • http://www.movabletype.org/ (Free download) • http://www typepad com http://www.typepad.com ($5‐$30/month) • http://www wordpress org http://www.wordpress.org  (Free download) – They provide templates or you can use your own They provide templates, or you can use your own. 
  47. 47. Blogging Platforms The Best Blogging Platform http://www.wordpress.org  htt // d • Pro’s – Considered industry standard by web marketers so it is easy to find support – Highly customizable, but will need the support of a programmer – Ready made themes and widgets available – Active community support in forums – Get help from real users from the open source fraternity Get help from real users from the open source fraternity – Easy to set up a forum along with the blog, directory support – TAGS are supported by search engines hence more traffic – Easy to use widgets like related posts, popular posts, recent comments etc. • Con’s – Difficult to set up by yourself – You will have to pay for the hosting and domain (if bought separately) ll h f h h dd (fb h l )
  48. 48. Powered by Wordpress http://wanderlustandlipstick.com/
  49. 49. Tips for Bloggers Make sure to give your blog post a captivating title. The title will appear as l h l ll part of the name of the page. Examples: Need Sunshine in Oregon? No way! (Write about the benefits of the rain in Oregon) Popeye Muscles Help Find Hood Canal Mussels (Write about the hard to find spots for digging mussels)
  50. 50. Tips for Bloggers Set up an easy category structure for archive purposes. A Category Structure within a Blog on the Pacific Northwest might be: • Bed and Breakfasts • Small Inns • Small Towns • Big Towns • Live Local Theater • Historical Places
  51. 51. Tips for Bloggers Post to your blog on a regular basis. Link to pages on your site from your blog using appropriate link text. Example: http://seotrainingnw.com/seo‐essentials‐workshop
  52. 52. Tips for Bloggers While most blog posts tend to be short, there are benefits to longer blog posts (interviews with newspapers; blog posts being published in books, etc.). p blished books etc )
  53. 53. Tips for Bloggers As a Travel Blogger, include images that support your post post.
  54. 54. Tips for Bloggers If the post is long, use the “more” feature to show only a portion of the post on the page.
  55. 55. Tips for Bloggers Mary Bowling and Carrie Hill from Blizzard Internet Marketing f l d k Mary Bowling wrote an excellent whitepaper on SEO for WordPress Blogs. Download the PDF file at this URL: Carrie Hill http://www.blizzardinternet.com/seo-for-wordpress-blogs-free-marketing- whitepaper
  56. 56. Tips for Bloggers You’ll often find that your blog is one of the most visited areas of your site by the search engines. You’ll often get found under numerous highly competitive keyword phrases from your blog entries. To Retrieve this information, make sure to set up Google Analytics on your Blog.
  57. 57. Tips for Bloggers Once you have your Social Media Plan in Order, and your blog is up and running, it is time to get your content out to th i ti t t t t t t the world through Social Media Marketing. Let’s take a look at:
  58. 58. Social Media Marketing Soc a ed a a et g Finding the heart and  soul of people and  their businesses h i b i
  59. 59. Soc a ed a a et g Social Media Marketing This is  what your  visitors see  visitors see when they  visit your  page 
  60. 60. Soc a ed a a et g Social Media Marketing When people  Wh l connect with  you, you will  receive requests q
  61. 61. Soc a ed a a et g Social Media Marketing You can search for  friends and  Facebook offers  friend suggestions
  62. 62. Soc a ed a a et g Social Media Marketing The Wall is a  compilation  of activity  generated by  you and your  friends
  63. 63. Soc a ed a a et g Social Media Marketing Be sure to select  Be sure to select your custom  username. Use your Brand.
  64. 64. Soc a ed a a et g Social Media Marketing Help Causes that  Help Causes that are important to  you with the  Causes app. Support causes  that support  your niche. your niche.
  65. 65. Soc a ed a a et g Social Media Marketing Promote your  y Cause by sending  emails to your   subscribers
  66. 66. Soc a ed a a et g Social Media Marketing Create a Group  around your  niche
  67. 67. Soc a ed a a et g Social Media Marketing •Considered more social than business •Lots of Quizzes •Lots of Quizzes •Can add your Twitter Feed •Fan Pages Fan Pages •Lots of Apps •Can organize your friends in categories •Writers •Publishers Edit •Editors •Family, etc.
  68. 68. Soc a ed a a et g Social Media Marketing Ways to build your presence on Facebook •Create a Cause •Develop a Group Develop a Group •Post Videos, Photos and Links •Design a quiz •Post your Events •Create a Community or Business Page E ti it bl t h •Every time you write a new blog post, share  it on Facebook
  69. 69. Social Media Marketing Soc a ed a a et g The brainiac of  Social Networking
  70. 70. Soc a ed a a et g Social Media Marketing Your  public  public profile
  71. 71. Soc a ed a a et g Social Media Marketing Goal is to  Goal is to develop a  100%  complete  profile
  72. 72. Soc a ed a a et g Social Media Marketing Start developing  your connections
  73. 73. Soc a ed a a et g Social Media Marketing Recommendations  build credibility
  74. 74. Soc a ed a a et g Social Media Marketing Build your own  Build your own Community through  the Groups Function
  75. 75. Soc a ed a a et g Social Media Marketing Join groups like this  Join groups like this one for Pacific  Northwest Writers
  76. 76. Soc a ed a a et g Social Media Marketing Get Answers
  77. 77. Soc a ed a a et g Social Media Marketing Build your position  as an expert by  answering questions
  78. 78. Soc a ed a a et g Social Media Marketing Share your world  through a variety of apps
  79. 79. Soc a ed a a et g Social Media Marketing Post your  events for  free
  80. 80. Soc a ed a a et g Social Media Marketing Keep track of  Keep track of Company Buzz
  81. 81. Soc a ed a a et g Social Media Marketing Easily change  your settings  at any time
  82. 82. Soc a ed a a et g Social Media Marketing
  83. 83. Soc a ed a a et g Social Media Marketing •Considered for business networking •Great place to find jobs Great place to find jobs •Develop business •Promote projects and opportunities •Keep track of your competition •Ways to market a business on Linked In •Start a Group J i G •Join Groups  •Complimentary •Directly related y •Post your Events •Answer Questions •Ask for recommendations •Post updates 
  84. 84. Social Media Marketing Soc a ed a a et g It takes courage to  build a following build a following
  85. 85. Soc a ed a a et g Social Media Marketing Sharing ideas  Sharing ideas 140  characters  at a time
  86. 86. Soc a ed a a et g Social Media Marketing Hash tags allow you to search for  topics on which people  are tweeting and for which you are interested
  87. 87. Soc a ed a a et g Social Media Marketing Direct Messaging allows you to  communicate with only one person directly
  88. 88. Soc a ed a a et g Social Media Marketing Tools You can see who  is talking about  you and reply  back to them
  89. 89. Soc a ed a a et g Social Media Marketing Tools Automate  your  tweeting i
  90. 90. Soc a ed a a et g Social Media Marketing •Considered a micro-blogging network •Great place to research trends d f l f h i id •Wonderful for sharing ideas •Excellent for getting the word out about what you do •Ways to market a business on Twitter •Be sure to follow the 80/20 rule when tweeting. •Craft an appropriate Twitter Policy, and encourage your employees to  sign up for accounts on Twitter. g p •As the owner of your business, register your @companyname and use  it for all your tweets. •Use Twitter Search to find and respond to tweets about your products  or your brand. or your brand •Ask for feedback on your products and then follow up with the  responses you get. http://webcommunityforum.com/2008/09/21‐ways‐to‐market‐your‐business‐on‐twitter/
  91. 91. Steps to Take
  92. 92. Soc a ed a Opt Social Media Optimization at o Rules to guide your thinking: • Increase linkability (write content that people will want to link to) • Make tagging easy (include tags as well as links to social media sites) • Reward inbound links (link back to people who link to you) • Help your content travel (include a bio; mention your content to others)
  93. 93. First Steps st • Focus on the Basics • Social Media Marketing Social Media Marketing – Establish your goals for Social Media and develop  y your profile and content around that goal (see:  p g ( http://www.chrisbrogan.com/starting‐a‐social‐ media‐strategy/) – St t ith Start with one platform and become comfortable  l tf db f t bl before adding another – Employ the 80/20 rule:  80% content that will help  p y / p others, 20% or less self‐promotion
  94. 94. Next Steps e t • Focus on the Basics • Social Media Marketing – Share specials on Writing Conferences, Travel Material  and Guide Books – Incorporate terminology on your profile that is  optimized for: ti i d f » travelers » fellow freelance writers » editors di » publishers – Form a group for your writing niche and invite  colleagues to join ll t j i – Add upcoming events being held in your field and share  them with your “friends”
  95. 95. Next Steps e t Implement a Social Media Listening Tool • Google Alerts – Google Alerts is the steady rock in the sometimes white water world Google Alerts is the steady rock in the sometimes white‐water world  of monitoring. You can easily target keywords that are important to  your brand and receive streaming or batched reports—choose your  own adventure. • Technorati – Billing itself as "the leading blog search engine," Technorati has been  helping bloggers and those with their fingers on the blog pulse stay  informed for years. • Jodange – Tracking your brand or a product is one thing, but turning that  tracking into a measure of consumer sentiment about your brand or  product is something completely different. For that, Jodange has  TOM (Top of Mind), which tracks consumer sentiment about your  ( p ), y brand or product across the Web. http://www.marketingprofs.com/9/essential‐social‐media‐listening‐tools‐mcdaniel.asp
  96. 96. Final Word a o d • Focus on the Basics –R Remember, Social Media  b S i l M di is about helping others – Make sure to temper self Make sure to temper self  promotion with a  healthy dose of useful  information for your  information for your friends. It will pay off in  the long run! ( (You don’t want to be  viewed negatively  by promoting  yourself too much.) yourself too much.)
  97. 97. In no time you’ll be following the  yellow brick road to social media success!
  98. 98. Questions? Q
  99. 99. Thank you!
  100. 100. Contact Information Colleen Wright info@seotrainingnw.com g www. seotrainingnw.com
  101. 101. Get a copy of the Presentation py at http://www.slideshare.net/sheenalena http://www slideshare net/sheenalena info@seotrainingnw.com info@seotrainingnw com www. seotrainingnw.com Twitter: @sheenalena
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