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Social Media Marketing Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know. LinkedIn.com Facebook.com
Social Media Marketing Your own personal Blog is an identity-based social media site if you open up comments. Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around) And then there’s Twitter…
Social Media Optimization Rules to guide your thinking:
Increase linkability(write content that people will want to link to)
Make tagging easy(include tags as well as links to social media sites)
Reward inbound links(link back to people who link to you)
Help your content travel(include a bio; mention your content to others)
First Steps Focus on the Basics Social Media Marketing Start with one platform and become comfortable before adding another Establish your goals for Social Media and develop your profile and content around that goal Employ the 80/20 rule: 80% content that will help others, 20% or less self-promotion
First Steps Focus on the Basics Social Media Marketing Share information and become an authority within your specialization Make sure you use terminology that will optimize your profile to be found for your area of expertise Form your own group and invite people to join Add upcoming events and share them with your “friends”
First Steps Focus on the Basics Remember, Social Media is about helping others Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run! (You don’t want to be viewed negatively by promoting yourself too much.)
In no time you’ll be following the yellow brick road to social media success!