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Facebook, Twitter and You, Oh My!


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Follow the Yellow Brick Road to Social Media Success. …

Follow the Yellow Brick Road to Social Media Success.

Get an overview of ways to market your business online through Facebook, Linked In and Twitter.

Published in: Business, Technology

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  • 1. Facebook… and Twitter… and You... OH MY!
    Follow the Yellow Brick Road to Social Media Success
  • 2. What is Social Media?
  • 3. Social Media Marketing
    Social media sites fall into different categories:
    Social “bookmarking” sites such as:
  • 4. Social Media Marketing
  • 5. Social Media Marketing
  • 6. Social Media Marketing
    Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.
  • 7. Social Media Marketing
  • 8. Social Media Marketing
  • 9. Social Media Marketing
    Your own personal Blog is an identity-based social media site if you open up comments.
    Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around)
    And then there’s Twitter…
  • 10. Social Media Marketing
  • 11. Social Media Marketing
    Tonight we will review:
  • 12. Social Media Marketing
    Finding the heart and soul of people and their businesses
  • 13. Social Media Marketing
    This is what your visitors see when they visit your page
  • 14. Social Media Marketing
    When people connect with you, you will receive requests
  • 15. Social Media Marketing
    You can search for friends and Facebook offers friend suggestions
  • 16. Social Media Marketing
    The Wall is a compilation of activity generated by you and your friends
  • 17. Social Media Marketing
    By selecting Settings you can get your content to travel
  • 18. Social Media Marketing
    Help Causes that are important to you with the Causes app
  • 19. Social Media Marketing
    Promote your Cause by sending emails to your subscribers
  • 20. Social Media Marketing
    Be sure to snag your Custom Username
  • 21. Social Media Marketing
    Create a Group around a topic area with which your business is associated
  • 22. Social Media Marketing
    • Considered more social than business
    • 23. Lot’s of Quizzes
    • 24. Can add your Twitter Feed
    • 25. Fan Pages
    • 26. Lot’s of Apps
    • 27. Can organize your friends in categories
    • 28. Ways to market a business on Facebook
    • 29. Create a Cause
    • 30. Develop a Group
    • 31. Post Videos, Photos and Links
    • 32. Design a quiz
    • 33. Post your Events
    • 34. Create a Fan Page
  • Social Media Marketing
    The brainiac of Social Networking
  • 35. Social Media Marketing
    Your public profile
  • 36. Social Media Marketing
    Goal is to develop a 100% complete profile
  • 37. Social Media Marketing
    Start developing your connections
  • 38. Social Media Marketing
    Recommendations build credibility
  • 39. Social Media Marketing
    Build your own Community through the Groups Function
  • 40. Social Media Marketing
    Build your position as an expert by answering questions
  • 41. Social Media Marketing
    Get Answers
  • 42. Social Media Marketing
    Share your world through a variety of apps
  • 43. Social Media Marketing
    Post your events for free
  • 44. Social Media Marketing
    Keep track of Company Buzz
  • 45. Social Media Marketing
    Easily change your settings at any time
  • 46. Social Media Marketing
    • Considered for business networking
    • 47. Great place to find jobs
    • 48. Develop business
    • 49. Promote projects and opportunities
    • 50. Keep track of your competition
    • 51. Ways to market a business on Linked In
    • 52. Start a Group
    • 53. Join Groups
    • 54. Complimentary
    • 55. Directly related
    • 56. Post your Events
    • 57. Answer Questions
    • 58. Ask for recommendations
    • 59. Post updates
  • Social Media Marketing
    It takes courage to build a following
  • 60. Social Media Marketing
    Sharing ideas 140 characters at a time
  • 61. Social Media Marketing
    Hash tags allow you to search for topics on which people are tweeting and for which you are interested
  • 62. Social Media Marketing
    Direct Messaging allows you to communicate with only one person directly
  • 63. Social Media Marketing
    You can see who is talking about you and reply back to them
  • 64. Social Media Marketing
    Automate your tweeting
  • 65. Social Media Marketing
    • Considered a micro-blogging network
    • 66. Great place to research trends
    • 67. Wonderful for sharing ideas
    • 68. Excellent for getting the word out about what you do
    • 69. Ways to market a business on Twitter
    • 70. Be sure to follow the 80/20 rule when tweeting.
    • 71. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
    • 72. As the owner of your business, register your @companyname and use it for all your tweets.
    • 73. Use Twitter Search to find and respond to tweets about your products or your brand.
    • 74. Ask for feedback on your products and then follow up with the responses you get.
  • 75. First Steps
  • 76. Social Media Optimization
    Rules to guide your thinking:
    • Increase linkability(write content that people will want to link to)
    • 77. Make tagging easy(include tags as well as links to social media sites)
    • 78. Reward inbound links(link back to people who link to you)
    • 79. Help your content travel(include a bio; mention your content to others)
  • First Steps
    Focus on the Basics
    Social Media Marketing
    Start with one platform and become comfortable before adding another
    Establish your goals for Social Media and develop your profile and content around that goal
    Employ the 80/20 rule: 80% content that will help others, 20% or less self-promotion
  • 80. First Steps
    Focus on the Basics
    Social Media Marketing
    Share information and become an authority within your specialization
    Make sure you use terminology that will optimize your profile to be found for your area of expertise
    Form your own group and invite people to join
    Add upcoming events and share them with your “friends”
  • 81. First Steps
    Focus on the Basics
    Remember, Social Media is about helping others
    Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run!
    (You don’t want to be viewed negatively by promoting yourself too much.)
  • 82. In no time you’ll be following the yellow brick road to social media success!
  • 83. Questions?
  • 84. Thank you!
  • 85. Contact InformationColleen Wright