• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Harnessing the Power of Social Media
 

Harnessing the Power of Social Media

on

  • 533 views

My Social Media presentation for iStart Jax workshop

My Social Media presentation for iStart Jax workshop

Statistics

Views

Total Views
533
Views on SlideShare
529
Embed Views
4

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 4

http://www.linkedin.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Harnessing the Power of Social Media Harnessing the Power of Social Media Presentation Transcript

    • Harnessing  the  Power  of  Social  Media       Sheena  Koshy    
    • Social  media  is  an  umbrella  term  that  defines   the  various  ac<vi<es  that  integrate  technology,  social   interac<on,  and  the  construc<on  of  words,  pictures,   videos  &  audio.                                                                                                                                                                                                                              hAp://www.wikipedia.org    “It  is  the  democra<za<on  of  informa<on  transforming  people  from  content  readers  into  publishers.  It  is  the  shiH  from  a  broadcast  mechanism  –  one  to  many  –  to  a  many  to  many  model,  rooted  in  conversa<ons  between  authors,  people  and  peers.”  –  Brian  Solis  
    • It is not a fad.It is a fundamental shiftin the way we communicate.
    • Immerse  yourself  in  the  conversa<on   Facebook     TwiAer     LinkedIn   Blog     YouTube    
    • Social  Media   Pla-orm  /   Facebook   Twi;er   LinkedIn   YouTube   Blog     Type  of  Info   Needed   •   User  Name    To  begin     •   Logo     •   Company  informa<on     Timeline  -­‐   Background   Company   Avatar,   Template    Graphics     Profile   Graphic     Logo     Background     Avatar     Picture,  Cover   Name     Picture      Content     2-­‐3  updates  /   4-­‐5  updates  /   1  /  day     1  /  week  ?   1/  day     day     day    
    • Creating a Social MediaCampaign
    • Building  campaigns  •  Audience  –  who  are  you  talking  to?    •  Research  -­‐  Conduct  Social  Media  Audit,  If  there  is  an  established  social  media   presence    •  Set  a  goal:  the  business  outcome  -­‐  What  you  want  your  campaign  to  achieve.  •  Establish  strategies:  The  broad  approaches  you  are  going  to  take  in  order  to   achieve  the  goal.  •  Define  objec<ves  for  each  strategy.  Objec<ves  are  the  measurable  tasks  that  will   be  undertaken  in  order  to  realize  the  strategies.  •  Develop  tac<cs  -­‐  the  tools  that  will  be  used  in  order  to  achieve  the  objec<ves.  •  Measure  your  outcome    
    • Engage   Listen   Measure  
    • Facebook   Twi;er   LinkedIn   YouTube   Blog     Google   Google   Google   Google   Google  Keyword   Keyword  Tool     Keyword  Tool     Keyword  Tool     Keyword   Tool    Listening  /   Tool     Google   Google   Google   Google  Insights  Monitoring     Insights   Insights   Insights   Google   Insights   Wildfire   Wildfire   Wildfire   Wildfire   Technora<   Wildfire   Tweriod   Plaborms:   Hootsuite  Scheduling     Tweetdeck   Blogger   CoTweet   Tumblr   Wordpress.com     Wordpres.org  
    • Resources  Mashable  –  www.mashable.com    Social  Media  Examiner  –  www.socialmediaexaminer.com    Who’s  Blogging  What  -­‐  hAp://whosbloggingwhat.com      Mediabistro  –  www.mediabistro.com      Alltop  –  www.alltop.com    Brian  Solis  –  www.briansolis.com      
    • Cautionary Tales ‒ whenconsumers go viralwww.mashable.com
    • Successful viral campaigns
    • •  Hurricane  Irene  TwiAer  account  (Aug,  2011)   Buzzfeed   HUGE  agency  “BTW,  twee*ng  messages  to  @irene  doesn’t  deliver  messages  to  the  hurricane.   Sorry”  hAp://adage.com/ar<cle/digital/irene-­‐agency/229516/    •  Will  it  Blend?  hAp://www.youtube.com/watch?v=K0m4x0y3QNw    Blendtec  –  188,  170,  865  views  on  YouTube  since  Oct  2006    •  Pink  Glove  Dance    Providence  St.  Vincent  Medical  Center  &  Medline    www.pinkglovedance.com  
    • Conversa<on  is  happening  about  your  brand/product  with  or  without  your  par<cipa<on.    
    • Thank  you!    Let’s  connect  on     www.linkedin.com/in/sheenakoshyc   www.twiAer.com/startupjax  /  www.twiAer.com/sheenakoshyc     sheena.koshy@istartjax.com