Loyalty & Incentive
Publishers
What we do:
• We promote your brand based on CPA increases / exclusive codes or offers
• Or ideally – a combination of all!
Benefits of Cashback and Vouchers
• Immediate effect on sales
• Grow revenue from existing / focus on new customers
• Targ...
Merchants who work successfully with sites like ours...
• Engage with us (meet, host affiliate
days, attend industry event...
Planning your promotions
• What do you want to achieve? Use this to set targets
• Plan in advance 2-6 weeks in advance.......
Things to be aware of
• Brand protection – work with publishers who appreciate your
brand value.
• All your offers are pub...
Case Studies - New Brand and new to Quidco
• New Wine merchant
• New Brand to the market
• Came in with a strong offer, in...
Case Study - Well established merchant
• Experimented with increasing rates and increasing exposure.
• Social media had a ...
Case Study - Positive Loop hole
• Purposely created loop hole
• Created an offer of “free product” or “money generating” p...
Case Study – Exclusive and Extra Incentive
• High CPA merchant
• Limit to the amount of cashback merchant wishes to offer
...
Questions?
Thank you
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Quidco - Mel Smith

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Quidco - Mel Smith

  1. 1. Loyalty & Incentive Publishers
  2. 2. What we do: • We promote your brand based on CPA increases / exclusive codes or offers • Or ideally – a combination of all!
  3. 3. Benefits of Cashback and Vouchers • Immediate effect on sales • Grow revenue from existing / focus on new customers • Target your promotions to a brand, segment, product range or product • AOV tends to be higher through this channel • Raising awareness - massive audiences now • Active communities - social media power (i.e. Moneysaving Expert, HotUk Deals, Facebook and Twitter)
  4. 4. Merchants who work successfully with sites like ours... • Engage with us (meet, host affiliate days, attend industry events) • Understand what makes a genuinely strong cashback / code offer • Use Exclusives and synergise with Sales to create a Buzz • Communicate, Report, Feedback. • Incentivise us to hit targets • Use us to sell even more of what you already sell • Set simple clear offers. Avoid exclusions • Optimise their Quidco page with free delivery and sales offers even outside of promo periods
  5. 5. Planning your promotions • What do you want to achieve? Use this to set targets • Plan in advance 2-6 weeks in advance.... not on a Friday arvo • Plan during a peak time for what you are selling • Tie in with our theme calendar • Emails: Find out when emails are sent. Should you launch promotion then • What’s the busiest day for you? Should you start / end promotion on that day • How long should your promotion last? A week? 24 hours? throughout your seasonal peak? • Ask your publishers advice
  6. 6. Things to be aware of • Brand protection – work with publishers who appreciate your brand value. • All your offers are public when live so competitors can respond with campaigns, faster and better. • Be aware of loop holes - some infamous stories! But can also be of benefit when used for the right reasons. • Quality vs Quantity • Abuse - but there are prevention methods you should have in place. • Do vouchers and cashback offer me incremental value?
  7. 7. Case Studies - New Brand and new to Quidco • New Wine merchant • New Brand to the market • Came in with a strong offer, invested in the site, regular promotions • Great growth in sales.
  8. 8. Case Study - Well established merchant • Experimented with increasing rates and increasing exposure. • Social media had a huge effect here. (HotUK deals, Moneysaving expert) • Focused on grabbing market share.
  9. 9. Case Study - Positive Loop hole • Purposely created loop hole • Created an offer of “free product” or “money generating” purchase • Seeded out through communities, spread fast and achieved ambitious targets • Quantity vs Quality
  10. 10. Case Study – Exclusive and Extra Incentive • High CPA merchant • Limit to the amount of cashback merchant wishes to offer • Used Quidco exclusively in the 2nd period • 22% increase in daily sales in the 2nd period even though cashback was £5 less • Room in CPA to incentivise Quidco
  11. 11. Questions? Thank you

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