A wiki in business
A story that could be true

For you

Meet John, a salesman
for KFRG-FM in
Shiresville.

He’s got an
appointment with a
client, Sal, owner of
Great Furniture Is Us.

Sal wants a new
commercial, so he
and John talk about
ideas.

John opens the station’s
private wiki, a
password protected,
secure web site.
He jumps to the Great
Furniture Page.

On the page, he and
Sal list ideas for the
new ad, including
things they want to
say and things they
definitely do not want
to say.

They write up a very
rough draft on the
spot, posting it to the
wiki page beneath
their ideas.

John then text
messages Bobby.

Bobby is the production
guy back at the
station.
Bobby quickly texts
back that he’ll be on
the wiki in moments.

He heads to the wiki
and sees the recent
changes John has
made with Sal.
He IMs John that he
has a couple ideas.

John says he’ll wait to
see the changes.
He makes small talk
with Sal about Sal’s
kids, who will
graduate soon.

Bobby opens the page
and revises the script.
He throws in a couple
ideas but is careful to
honor the list of do’s
and don'ts he sees on
the page.

He IMs John to let him
know he’s got the
new idea on the page.
He also tells John to
check the comments
section for another
idea.

Bobby then goes to get
some coffee and to
relax.

In the comments section of
the page, John sees the
message from Bobby.
Bobby thinks Sal should be
in the ad, to give a
personal touch.
He suggests which lines of
the script Sal should read.

John tells Sal, who likes
the idea.
Sal then reads the two
lines into a mic that
John keeps in his car
and has plugged into
his computer.

John saves the raw
audio as an mp3 file
and uploads it to the
wiki page.

He again texts Bobby to
let him know the idea
is a go.

Then he heads next
door to visit another
client.

Bobby gets the message as
he pours his second cup
of coffee.
He revisits the page, sees
the audio clip and a minor
edit Sal made to the
script.
He takes his coffee into the
studio.

He downloads the audio
clip and in about an
hour, produces the
new ad.

He shrinks it to an mp3
and uploads the final
product to the wiki.
He texts back to John
that the ad is ready
for approval.

John gets the message
at Starbucks and
heads back to Great
Furniture.
He plays the ad for Sal
and Sal is thrilled.

John signs Sal up for a
few extra spins of the
commercial and
enters the agreed
schedule into the wiki
page.

He emails the link to
Gail, who is in charge
of traffic and ad runs.
She heads to the wiki,
pulls off the
agreement, and
schedules the ad to
run.

One email.

No attached files.

Unheard of speed.

Real collaboration.

And that’s how the wiki changes business.

Eventually, Bobby pours
another cup of coffee
and heads to Google
to find his Impossible
Trivia for the
Afternoon Drive.

John heads back to his
car and wonders how
he ever sold an ad
before Web 2.0.

And Sal continues to
wonder what a wiki is.
But he likes his new ad,

and he sells
boatloads of
sofas.

Image Attribution
• •
Original image: 'DSC00127_radio_towers' Original image: 'mixing with an akiyama II'
www.flickr.com/photos/26159919@N00/6228552 www.flickr.com/photos/78453948@N00/77371897
by: andrew morton by: Rosa y Dani
• •
Original image: 'Turn on, tune in' Original image: 'Buddha dog'
www.flickr.com/photos/11922859@N00/1284771175 www.flickr.com/photos/35423169@N00/50088733
by: bricolage 108 by: Bruce
• •
Original image: ' Original image: 'offhanded'
Getting my wedding attendee gear ready' www.flickr.com/photos/51035761249@N01/8738533
www.flickr.com/photos/12037949644@N01/5391779 2
2 by: Markus Schöpke
by: Matt Haughey • IM man:
• Original image: 'bloomstreet.net im http://img.freewarelist.net/images/622026msn_messenger_log
Outdoor-Interview' • Original image: 'Cantante'
www.flickr.com/photos/85093496@N00/456668200 www.flickr.com/photos/17513020@N00/164361902
by: Kai Uhlemeyer by: Julián Rodriguez Orihuela
• Original image: 'Napkin art' • Original image: 'Control'
www.flickr.com/photos/55174070@N00/326629271 www.flickr.com/photos/17537227@N00/193856826
by: Mary by: Steve Calcott
• Original image: 'Texting' • Original image: 'Two Green Doors'
www.flickr.com/photos/35034362831@N01/4202110 www.flickr.com/photos/91687216@N00/495263538
12 by:
by: Joi Ito • Original image: 'starting off the Friday right'
www.flickr.com/photos/35034361412@N01/4400886
76
by: Rick Audet

Image Attribution
• •
Original image: 'Phat Original image: 'Microphone'
Wad, Break me off some' www.flickr.com/photos/674318
www.flickr.com/photos/514861 84@N00/1414922403
73@N00/223052548 by: Ryan Gratzer
by: デニス モジョ • Original image: 'faders1'
• Original image: ' www.flickr.com/photos/941743
studying proctor' 95@N00/183709793
www.flickr.com/photos/555731 by: Chris Percival
53@N00/113524107 • Original image: '
by: Jo Guldi Two Up Two Down'
• Original image: ' www.flickr.com/photos/246450
Graduation Cake Guy' 33@N00/107179000
www.flickr.com/photos/159230 by:
63@N00/143186839
by: David Goehring

Created by
Geoffrey Sheehy
http://gs061.k12.sd.us