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Wiki In Business



A story about how a wiki could change how one salesman does business.

A story about how a wiki could change how one salesman does business.



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Wiki In Business Wiki In Business Presentation Transcript

  • A wiki in business A story that could be true
  • For you
  • Meet John, a salesman for KFRG-FM in Shiresville. View slide
  • He’s got an appointment with a client, Sal, owner of Great Furniture Is Us. View slide
  • Sal wants a new commercial, so he and John talk about ideas.
  • John opens the station’s private wiki, a password protected, secure web site. He jumps to the Great Furniture Page.
  • On the page, he and Sal list ideas for the new ad, including things they want to say and things they definitely do not want to say.
  • They write up a very rough draft on the spot, posting it to the wiki page beneath their ideas.
  • John then text messages Bobby.
  • Bobby is the production guy back at the station. Bobby quickly texts back that he’ll be on the wiki in moments.
  • He heads to the wiki and sees the recent changes John has made with Sal. He IMs John that he has a couple ideas.
  • John says he’ll wait to see the changes. He makes small talk with Sal about Sal’s kids, who will graduate soon.
  • Bobby opens the page and revises the script. He throws in a couple ideas but is careful to honor the list of do’s and don'ts he sees on the page.
  • He IMs John to let him know he’s got the new idea on the page. He also tells John to check the comments section for another idea.
  • Bobby then goes to get some coffee and to relax.
  • In the comments section of the page, John sees the message from Bobby. Bobby thinks Sal should be in the ad, to give a personal touch. He suggests which lines of the script Sal should read.
  • John tells Sal, who likes the idea. Sal then reads the two lines into a mic that John keeps in his car and has plugged into his computer.
  • John saves the raw audio as an mp3 file and uploads it to the wiki page.
  • He again texts Bobby to let him know the idea is a go.
  • Then he heads next door to visit another client.
  • Bobby gets the message as he pours his second cup of coffee. He revisits the page, sees the audio clip and a minor edit Sal made to the script. He takes his coffee into the studio.
  • He downloads the audio clip and in about an hour, produces the new ad.
  • He shrinks it to an mp3 and uploads the final product to the wiki. He texts back to John that the ad is ready for approval.
  • John gets the message at Starbucks and heads back to Great Furniture. He plays the ad for Sal and Sal is thrilled.
  • John signs Sal up for a few extra spins of the commercial and enters the agreed schedule into the wiki page.
  • He emails the link to Gail, who is in charge of traffic and ad runs. She heads to the wiki, pulls off the agreement, and schedules the ad to run.
  • One email.
  • No attached files.
  • Unheard of speed.
  • Real collaboration.
  • And that’s how the wiki changes business.
  • Eventually, Bobby pours another cup of coffee and heads to Google to find his Impossible Trivia for the Afternoon Drive.
  • John heads back to his car and wonders how he ever sold an ad before Web 2.0.
  • And Sal continues to wonder what a wiki is. But he likes his new ad,
  • and he sells boatloads of sofas.
  • Image Attribution • • Original image: 'DSC00127_radio_towers' Original image: 'mixing with an akiyama II' www.flickr.com/photos/26159919@N00/6228552 www.flickr.com/photos/78453948@N00/77371897 by: andrew morton by: Rosa y Dani • • Original image: 'Turn on, tune in' Original image: 'Buddha dog' www.flickr.com/photos/11922859@N00/1284771175 www.flickr.com/photos/35423169@N00/50088733 by: bricolage 108 by: Bruce • • Original image: ' Original image: 'offhanded' Getting my wedding attendee gear ready' www.flickr.com/photos/51035761249@N01/8738533 www.flickr.com/photos/12037949644@N01/5391779 2 2 by: Markus Schöpke by: Matt Haughey • IM man: • Original image: 'bloomstreet.net im http://img.freewarelist.net/images/622026msn_messenger_log Outdoor-Interview' • Original image: 'Cantante' www.flickr.com/photos/85093496@N00/456668200 www.flickr.com/photos/17513020@N00/164361902 by: Kai Uhlemeyer by: Julián Rodriguez Orihuela • Original image: 'Napkin art' • Original image: 'Control' www.flickr.com/photos/55174070@N00/326629271 www.flickr.com/photos/17537227@N00/193856826 by: Mary by: Steve Calcott • Original image: 'Texting' • Original image: 'Two Green Doors' www.flickr.com/photos/35034362831@N01/4202110 www.flickr.com/photos/91687216@N00/495263538 12 by: by: Joi Ito • Original image: 'starting off the Friday right' www.flickr.com/photos/35034361412@N01/4400886 76 by: Rick Audet
  • Image Attribution • • Original image: 'Phat Original image: 'Microphone' Wad, Break me off some' www.flickr.com/photos/674318 www.flickr.com/photos/514861 84@N00/1414922403 73@N00/223052548 by: Ryan Gratzer by: デニス モジョ • Original image: 'faders1' • Original image: ' www.flickr.com/photos/941743 studying proctor' 95@N00/183709793 www.flickr.com/photos/555731 by: Chris Percival 53@N00/113524107 • Original image: ' by: Jo Guldi Two Up Two Down' • Original image: ' www.flickr.com/photos/246450 Graduation Cake Guy' 33@N00/107179000 www.flickr.com/photos/159230 by: 63@N00/143186839 by: David Goehring
  • Created by Geoffrey Sheehy http://gs061.k12.sd.us