School of Social Media: Pinterest

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A top line overview of Pinterest, why it's interesting and how brands are using the platform.

Published in: Marketing, Technology, Business
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School of Social Media: Pinterest

  1. 1. How Pinteresting
  2. 2. Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
  3. 3. Pinterest’s current landscape Audience Trending Topics Market Value 70m users spent per sessions check back daily 8.5% 29.5% 13.4% $5bn - Drives more referral traffic than Twitter, LinkedIn and Reddit combined - Third largest source for referral traffic
  4. 4. Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
  5. 5. The early days Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011 Founded Beta Invite-only App Top 50 sites
  6. 6. Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
  7. 7. Images and videos only
  8. 8. Fertile Ground for illuminating advocates; 36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)
  9. 9. Designed around interests and projects
  10. 10. Making publishing easy
  11. 11. Active communities
  12. 12. Location-based pins
  13. 13. APIs for displaying popular content
  14. 14. Promoted Pins
  15. 15. Experimenting with GIFs
  16. 16. Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
  17. 17. Pinterest Web Analytics
  18. 18. Tailwind
  19. 19. Agenda The Landscape The Early Days Why It’s Cool Insights & Tools Brands Nailing It
  20. 20. Food & Fitness
  21. 21. Inspiring fans with DIY projects and hacks
  22. 22. Serving attractive products and wedding ideas
  23. 23. Find the missing piece
  24. 24. Mood Boards
  25. 25. TV + Pinterest

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