Social media + privacy
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Social media + privacy

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Social media + privacy Social media + privacy Presentation Transcript

  • WHAT HAPPENS WHEN THE INTERNET STOPS BEING POLITE AND STARTS GETTING REAL Privacy + Social Media + You Shea Sylvia | SMCKC | 9.10.10
  • An introduction Hi. I’m Shea. I’m part of Cerner’s online marketing team. I manage the company’s social media activity. I tweet (@sheasylvia) and blog (sheasylvia.com) and try to avoid being an SMDB as much as possible.
  • Before July 13, 2010, I:  Checked in on Foursquare on an almost daily basis.  Was selectively connected to IRL friends and online friends via Foursquare.  Occasionally published my location to Twitter when I was with a group or thought I had something reasonably interesting to mention.  Kept my LinkedIn profile and Flickr photostream totally public.  Used Facebook strictly for IRL friends and family with locked-down privacy settings  Always felt safe.
  • July 13, 2010
  • And then… “Are you Shea Sylvia? You have a phone call.”
  • “Brian” was on the other line Hi Shea. It’s Brian… Is this getting creepy? Brian who? Yeah… This is creepy.
  • So I did the logical thing:
  • And then things got interesting
  • And then they got REALLY interesting
  • And then it got ugly There are over 450 comments on the Jezebel post. Most of them go something like this:
  • And uglier
  • And as ugly as it could possibly get
  • What happened next  I cried. A lot.  I filed a police report.  I removed comments from my blog.  And then I blogged about the experience.  I deleted my Foursquare account.  I changed the privacy settings on my LinkedIn profile, Flickr photostream, and (temporarily) protected my tweets.  I started taking different routes home.  I stopped feeling safe.
  • The million dollar question Q: Am I responsible for what happened? A: Yes and No
  • The thing is…  We’re social media professionals who sometimes forget the rest of the internet isn’t like us.  Some of us are still checking into our homes… where our families live and our kids play.  Even if we don’t use location- sharing tools, we give away other private information ALL. THE. TIME.  (Think about your last thirty tweets. Did you ever say where you were? Could someone exploit that information?)
  • Questions  If I was being reasonably careful with my Foursquare behavior and “Brian” called me, what about users who can’t even figure out their Facebook privacy settings?  What do you think this means for Facebook Places?
  • A Facebook Places check-in
  • More questions  Have we become so accustomed to getting excited about the newest, coolest social media tool that we’ve stopped caring about the implications of using those tools?  Does it make you less of a social media professional if you are selective with the tools you use?  Where do you draw the line?
  • Where things stand now  I’m back on Foursquare.  I treat the audience of each social media tool differently.  I feel a bit safer. But I’m cautious.  I’m pretty sure Foursquare’s PR team hates me.
  • Safety tips  It ruins the fun a bit, but checking in on your way out of a location is a safer option.  Only accept friend requests from people you know and trust. Just because you chat with someone on Twitter doesn’t mean they aren’t secretly a creepster.  Change up your routines. Try a different Starbucks in the morning or a different Chipotle at lunch.  NEVER CHECK IN FROM HOME. OR WORK. (I know that last one is debatable.)  Check and double-check your privacy settings.  Turn off geo-tagging on your smartphone.
  • Questions?