Lindsey dana mobile_presentation
Upcoming SlideShare
Loading in...5
×
 

Lindsey dana mobile_presentation

on

  • 251 views

 

Statistics

Views

Total Views
251
Views on SlideShare
156
Embed Views
95

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 95

http://shealindzy.wordpress.com 95

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Mobile internet traffic has significantly increased in the past year and will continue to rise making desktop browsing a thing of the past.
  • There is no question that most web browsers prefer using mobile devices for all their internet needs.
  • This chart shows sales of mobile and tablet devices and estimates for the next two years.
  • The rise in mobile browsing has changed the need for successful web design mostly because separate mobile sites must be created for small screens and usability.
  • There are many free tools available to assist in creating, designing and even hosting your mobile site or app.
  • Nokia and Jeep are two examples of bad mobile sites. What they have in common they both failed to create a separate mobile site for users.
  • Nokia being a mobile retailer is no doubt taking a huge hit in sales for not producing a mobile site that allows users to purchase their products.
  • Jeep’s poor design in the desktop version of their site was carried over to the mobile site which no doubt only frustrates users forcing them to browse other car company sites.
  • TARGET.COM and AMAZON.COM are excellent examples of mobile sites that offer every feature of the full site. From your mobile device, you can shop, ship and even do returns.
  • Amazon.com has done an excellent job of producing their site. They always think of everything and more for optimal user experience.
  • Target.com has also done a great job with their site. They have even added coupon clippings to their mobile site that can be scanned at the register. No more printing and cutting coupons and then forgetting to hand them to the cashier.
  • The most important thing is to create a separate mobile site for optimal user experience.
  • These five points should be kept in mind when designing a mobile site centered around users needs.

Lindsey dana mobile_presentation Lindsey dana mobile_presentation Presentation Transcript

  • COLLINS CATERING GO MOBILE
  • WHY YOU NEED TO GO MOBILE
  • GROWTH IN MOBILE AND TABLET USAGE • 91% of American adults have a cell phone • 55% of American adults have a smartphone • 32% of American adults own an e-reader • 42% of American adults own a tablet computer 63% of cell phone owners use their phones to go online 34% of these mobile users primarily use their smartphones for browsing Meaning: 21% of adults do most of their online browsing on mobile device over any other such as a laptop or tablet
  • FUTURE USAGE WORLDWIDE GROWTH ESTIMATED AT 7.6% IN 2014 $2.5 BILLION INCREASE DEVICE TYPE 2013 2014 2015 PC 299,342 277,939 268,491 TABLET 179,531 263,450 324,565 MOBILE PHONE 1,804,334 1,893,425 1,964,788 TOTAL 2,300,402 2,474,451 2,621,678
  • IMPACT ON WEB DESIGN Having a mobile site in 2014 is a necessity for any business, putting an emphasis on web design capabilities.      Site performance Image optimization Layout optimization via responsive design Minimizing barriers to purchase and login Using a mobile device’s capabilities to provide a better shopping experience
  • TOOLS TO GO MOBILE Creating a mobile version of your website has never been easier. There are many tools available that you can do yourself. Here are a few examples that can be added to your current site with the use of Google Analytics:
  • EXAMPLES OF BAD MOBILE SITES
  •  Nokia, a mobile phone retailer, does not have a mobile site.  The links on the site are unreadable on any smartphone making content navigation impossible. Since most web browsing is done on mobile devices this is a huge mistake for Nokia .  They also offer an unreadable usability survey for user feedback leaving one to assume they are not concerned at all about their user experience.  A poor design such as this was not created with the consumer in mind.
  •  Jeep did not create a separate mobile version of their site, they simply used their desktop site.  They failed to resize their images and text leaving only part of the photos and words to be seen on a small screen.  The mobile site does not offer any features of most car dealer sites such as color swaps and 360 degree angles of the vehicles.  The content merely a long, heavy text description with the ability to check local offers and inventory.
  • EXAMPLES OF GOOD MOBILE SITES
  • Shop millions of products wherever you go  Browse, search, get product details, and read reviews on millions of products available from Amazon.com and other merchants  Take advantage of 1-Click ordering, Prime member support, Subscribe & Save, Wish Lists, order tracking, and more  Compare prices and check availability instantly by scanning a barcode, snapping a picture, or typing your search  Get instant access to Gold Box Deals--including Deal of the Day and Lightning Deals  Buy with confidence, knowing that all transactions are securely processed
  • CREATE A SUCCESSFUL MOBILE SITE           Define your need for a mobile site Understand users and why they visit your site on mobile device Practice responsive web design Single-Column layouts usually work best for most sites Organize information by using collapsible navigation Design for smaller screens Prioritize Content Minimize User Input Turn your desktop site from “Click” to “Tap” Provide interaction feedback
  • DESIGNING THE USER EXPERIENCE FOR MOBILE WEBSITES
  • REFERENCES http://pewinternet.org/Reports/2013/Cell-Internet.aspx http://www.smartinsights.com/mobile-marketing/mobile-marketinganalytics/mobile-marketing-statistics/ http://www.gartner.com/newsroom/id/2645115 http://mashable.com/2010/12/16/create-mobile-site-tools/ http://www.mobify.com/blog/70-stunning-responsive-sites-for-your-inspiration/ http://www.practicalecommerce.com/articles/62685-5-Keys-to-MobileEcommerce-Optimization-in-2014 http://getrudemagazine.com/tech/amazon-smart-phone-in-the-works/ http://www.amazon.com/gp/feature.html?docId=1000291661 http://www.stuffdot.com/blog/?attachment_id=1862 http://spendthedaywithme.wordpress.com/2012/04/19/ http://www.target.com/spot/mobile/landing
  • REFERENCES http://tabtimes.com/feature/ittech-apps/2013/08/02/best-new-ipad-appsbuy-goods-amazon-touch-photographs-train-your http://mobile.smashingmagazine.com/2011/05/02/a-user-centeredapproach-to-mobile-design/ http://moz.com/blog/seo-guide-to-building-a-great-mobile-site http://www.blufocus.com/about/partner-portfolio/attachment/nokia-logo/ http://deosaver.info/jeep-logo-wallpaper.html