Lindsey dana mobile_presentationPresentation Transcript
WHY YOU NEED TO GO MOBILE
GROWTH IN MOBILE AND
• 91% of American adults have a cell
• 55% of American adults have a
• 32% of American adults own an
• 42% of American adults own a tablet
63% of cell phone owners use their
phones to go online
34% of these mobile users primarily use
their smartphones for browsing
21% of adults do most of their online
browsing on mobile device over any
other such as a laptop or tablet
WORLDWIDE GROWTH ESTIMATED AT 7.6% IN 2014
$2.5 BILLION INCREASE
IMPACT ON WEB DESIGN
Having a mobile site in 2014 is a necessity for any business, putting an
emphasis on web design capabilities.
Layout optimization via responsive design
Minimizing barriers to purchase and login
Using a mobile device’s capabilities to provide a better shopping
TOOLS TO GO MOBILE
Creating a mobile version of your website has never been easier. There are
many tools available that you can do yourself. Here are a few examples that
can be added to your current site with the use of Google Analytics:
EXAMPLES OF BAD MOBILE SITES
Nokia, a mobile phone retailer, does not have a mobile site.
The links on the site are unreadable on any smartphone making content
navigation impossible. Since most web browsing is done on mobile devices
this is a huge mistake for Nokia .
They also offer an unreadable usability survey for user feedback leaving
one to assume they are not concerned at all about their user experience.
A poor design such as this was not created with the consumer in mind.
Jeep did not create a separate mobile version of their site, they simply used their
They failed to resize their images and text leaving only part of the photos and
words to be seen on a small screen.
The mobile site does not offer any features of most car dealer sites such as color
swaps and 360 degree angles of the vehicles.
The content merely a long, heavy text description with the ability to check local
offers and inventory.
EXAMPLES OF GOOD
Shop millions of products wherever you go
Browse, search, get product details, and read reviews on millions of products
available from Amazon.com and other merchants
Take advantage of 1-Click ordering, Prime member support, Subscribe & Save, Wish
Lists, order tracking, and more
Compare prices and check availability instantly by scanning a barcode, snapping a
picture, or typing your search
Get instant access to Gold Box Deals--including Deal of the Day and Lightning
Buy with confidence, knowing that all transactions are securely processed
CREATE A SUCCESSFUL
Define your need for a mobile site
Understand users and why they visit your site on mobile device
Practice responsive web design
Single-Column layouts usually work best for most sites
Organize information by using collapsible navigation
Design for smaller screens
Minimize User Input
Turn your desktop site from “Click” to “Tap”
Provide interaction feedback