1. Share unique and original content
Everybody loves to retweet the new stuff.
2. Break news
People retweet breaking news stories
more than anything else on Twitter.
3. If you can’t be the ﬁrst, be the ﬁrst
to make it interesting
Put your unique spin on the story.
4. Give the people
what they want
Figure out exactly what
it is that your Twitter
followers expect to see
from you. Give them
5. Always upload a picture
Tweets with images generate at least twice the
engagement of text-only tweets. But only when
you upload directly to Twitter.
6. Don’t talk
about yourself all
of the time
Seriously, nobody cares about you. But they do
care about themselves. So tweet about them.
7. Leave plenty of space
Not everybody uses the Twitter retweet
button. Many folks still like to add their own
comments to retweets, sharing via the old-
school RT @ or “quote tweet” method.
Tip: start thinking of tweets as 100
characters or less. This leaves plenty of
room for a link or an image, and some
extra room for old-fashioned retweeting.
8. Retweet others
Really, it has to work both ways.
9. Have a short and sensible username
Twitter allows a maximum of 15 characters for usernames but the longer
yours is, the more awkward it is for people to retweet your messages.
No problem: you can change your username at any time.
10. Use #hashtags
… otherwise it has
a negative impact
But don’t use
more than 1-2
at a time…
11. Use an
Studies have shown that tweets that contain
an exclamation point generate twice as
many retweets as those without.
12. Including a link?
Place it in the middle
or the end of the tweet.
Simply asking for a retweet can generate 3-4 times the
amount of engagement. But you must use the word
‘retweet’ in full (not ‘RT’ or ‘R/T’).
14. Figure out when everybody is around
Not much point tweeting to yourself.
15. Pay attention to spelling,
grammar and overall readability
Typos, WRITING IN ALL CAPS or twtng n txt spk
can dramatically reduce your retweet chances.
Seriously, one tweet a day isn’t going to cut it.
The more you tweet, the greater the chance
your content will be seen and retweeted. Aim
for at least 5 tweets per day. Every day.
16. Tweet a lot
17. Keep to a schedule
Spread your tweets out over the entire day,
and use Buffer or Hootsuite to plan your
tweet calendar well in advance.
18. Stay on target
Consistency goes a long way on Twitter. If people
know what you’re about they’ll look out for your
content and proactively retweet your best stuff.