Social marketing using WordpressJewon Agency
Purpose of this proposal  • Forbes “The world’s top 20 social brands”(2012-11-20): the importance of social    marketing  ...
AS-IS vs To-BE      Difficult to                         Difficult to      integration, manage, search engine   integratio...
To-Be         Company                                                                 Users                             au...
To-Be (Monthly report)  •Unique Visitors and Visits              순 방문자수 및 방문수                                    평균 방문 시간 ...
To-Be (Operation)  • Training for marketers and operators  • Fix web server failure  • Recovery for Database and File syst...
Expected Effects                                             Promotion                            Social               for...
Case Studies (1/3)                           Law firm web site                           •Lawyer’s profile                ...
Case Studies (2/3)                           Hospital web site                           •Doctor’s profile                ...
Case Studies (3/3)                           Animal hospital web site                           •Doctor’s profile         ...
Thank you.sanghyuk.doh@gmail.com
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Social marketing using wordpress

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Social marketing using wordpress

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Social marketing using wordpress

  1. 1. Social marketing using WordpressJewon Agency
  2. 2. Purpose of this proposal • Forbes “The world’s top 20 social brands”(2012-11-20): the importance of social marketing • No matter how good a product is, customers need constant reminding. • Traffic is money. • Traffic should be analyzed. • The promotion, targeting must be enabled. (for facebook users) • Maintenance must be easy. • Better user experience web page. • Online marketers must have a vision of sales, Insight, experience, technology. • SEO(Search Engine Optimization)We sell a wise planning. 1
  3. 3. AS-IS vs To-BE Difficult to Difficult to integration, manage, search engine integration, manage, search engine optimization optimization •Facebook (0 likes) •Facebook (1000 likes) •Twitter (0 follower) •Twitter (5000 followers) •Blogs and social network is not •Blogs and social network is not integrated integrated Brand Brand •blog.naver.com/company •blog.company.com •blog.naver.com/personalWe sell a wise planning. 2
  4. 4. To-Be Company Users automatic 2 Like posting Blog automatic 1 3 Follow posting Posting Search updated post 2 automatically notified to search engine LandingWe sell a wise planning. 3
  5. 5. To-Be (Monthly report) •Unique Visitors and Visits 순 방문자수 및 방문수 평균 방문 시간 키워드별 페이지/방문 순 방문자수 방문수 평균 방문 시간 키워드 페이지/방문 60 100 00:10:00 http://j.mp/spiritsoulnbody 23.40 •Mobile Visitors 케네스해긴미니스트리 입학 18.00 30 50 00:05:00 믿음의 출판사 14.00 케네스해긴 11.00 •Visits by traffic type 10월 22일 10월 29일 11월 5일 11월 12일 10월 22일 10월 29일 11월 5일 11월 12일 (not set) 데릭프린스 성령충만한 8.68 6.00 모바일별 방문수 및 페이지/방문 소스/매체별 방문수 및 페이지/방문 반재경 은헤와 믿음안에서 사 5.50 소스/매체 방문수 페이지/방문 는삶 •The average visit time 모바일(태블릿 순 방문자수 페이지/방문 포함) (direct) / (none) 1,228 9.09 믿음말씀사 5.00 No 707 9.18 blog.naverblogwid 믿는자의 권세 3.00 35 2.89 Yes 127 4.99 get.com / referral 방언기도 31일 3.00 •Logs for the most visiting pages Visits by Traffic Type google / organic facebook.com / ref 31 6.77 erral 20 3.95 국가/지역별 순 방문자수 및 평균 방문 … m.facebook.com / 국가/지역 순 방문자수 평균 방문 시간 •Most viewed each visitor landing page 16 1.44 referral South Korea 779 00:04:49 naver / organic 9 2.78 United State 17 00:05:20 bitly.com / referral 4 10.75 s •popular keyword ce-yongin.org / ref Japan 11 00:04:00 4 2.75 erral 90.42% direct China 9 00:01:01 1,228 방문수 faithbook.kr / refer 4 3.50 Canada 6 00:04:47 ral 6.62% referral •Visitors by region 90 방문수 m.soundcloud.co New Zealan 2 1.00 3 00:00:14 m / referral d 2.94% organic 40 방문수 Philippines 2 00:02:04 방문 페이지별 페이지/방문 Singapore 2 00:19:56 방문 페이지 페이지/방문 Thailand 2 00:00:00 /home/board.php?board=tnshopmain&c United King 1 00:00:59 ommand=shop&backstepnum=2&itnoc 71.00 dom ache=1350610346 /home/board.php?board=tnshopmain&c 지역별 평균 페이지에 머문 시간 ommand=shop&corner=27?PHPSESSI D=0f0573a41a1fe3cf79bd0cd68d656f4 64.00 9&view=2_view_body&no=163&indexn 평균 페이지 지역 um=0&indextotal=22 에 머문 시간 /home/board.php?board=tnshopmain&c Jilin 00:01:38 ommand=shop&backstepnum=2&itnoc 60.00 ache=1350958912 California 00:01:27 /home/board.php?board=tnshopmain&c Oklahoma 00:01:13 ommand=shop&backstepnum=2&itnoc 23.00 ache=1351057269 Manila 00:01:02 /home/board.php?board=tnshopmain&c Gwangju Metropolitan City 00:00:59 ommand=shop&corner=63&view=2_vie 21.00 Auckland 00:00:56 w_body&no=197&indexnum=3&indexto tal=6We sell a wise planning. 4
  6. 6. To-Be (Operation) • Training for marketers and operators • Fix web server failure • Recovery for Database and File systems • Performance tuning • Former blog data migration service • Submitting your site information to Search engine (Google, Naver, Daum, Yahoo)We sell a wise planning. 5
  7. 7. Expected Effects Promotion Social for Analyzing More Brand SEO Marketing targeted Traffic customers customerWe sell a wise planning. 6
  8. 8. Case Studies (1/3) Law firm web site •Lawyer’s profile •Lawyer referral service •Legal Consultation •BloggingWe sell a wise planning. 7
  9. 9. Case Studies (2/3) Hospital web site •Doctor’s profile •Customer’s question •BloggingWe sell a wise planning. 8
  10. 10. Case Studies (3/3) Animal hospital web site •Doctor’s profile •Customer’s question •Animal sale •Dog Grooming •BloggingWe sell a wise planning. 9
  11. 11. Thank you.sanghyuk.doh@gmail.com
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