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"This sentence has five words." This is a truism, an unarguable point. It is self-defining.
This concept comes from cybernetics and has influenced fields as diverse as philosophy, architecture and art.
This concept has a natural home in the marketing and management disciplines, as well. Once you view your brand through the lens of Eigen Values, you do things differently.
Eigen Values are what we do when we\'re doing our best work.