Denny Marketing Brochure


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"Big Ideas, Delivered." This PDF is a brief hand-out that describes how we help clients with brand building, demand generation and growth strategies.

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Denny Marketing Brochure

  1. 1. Big Ideas, Delivered
  2. 2. Capabilities “Big Ideas, Delivered,” sums up how we approach our work. Big Ideas means creativity, breakthrough thinking & memorable Denny Marketing draws upon words and images. Delivered means partners and agency relationships thorough execution and tangible to deliver the creative outputs your business results. strategy requires, from traditional to digital and social media. Denny Marketing helps clients define their brand positioning, Client engagements often include: develop robust messaging strategies, drive demand and fully Strategy engage their channels. • Marketing plan development • Strategy development Denny Marketing acts as a virtual • Positioning statement development & messaging architecture CMO, managing all aspects of • Brand development strategy and tactical execution. • Channel strategy We can also play the role of a fully • Go-to-market strategy outsourced marketing department, • Competitive intelligence and strategy handling all aspects of outbound • Key driver analysis: demographic & psychographic profiling marketing execution. ” Creative Development • Corporate identity • Website development • Sales tool development • All traditional and new media creative development Demand Generation • Turn-key marketing campaign creation and execution • Advertising and PR campaign creation and management • Key account penetration strategy and execution • New channel recruitment, engagement and management Typically, engagements follow a linear process from strategic development to creative output development to demand generation – each step building upon strong foundations.
  3. 3. Portfolio Corporate identity
  4. 4. Sales tool development MEDIA CENTER Join industry leaders in this new alliance INTEGRATOR to further the Media Center ecosystem. ALLIANCE OUR OBJECTIVES AND GOALS • Raise awareness and adoption of the Media Center ecosystem • Create, update and publish best practices and tools for the design and installation of systems utilizing Media Center technologies • Create and publish training materials and installer certification programs Your efforts can help align Media Center industry practices and installation. Become a member today and be one of the first companies to influence this new industry initiative! Website development
  5. 5. Collateral mobile computing document imaging biometric authentication servers BOOTH #3 25 storage
  6. 6. Key driver demographic & psychographic segmentation Experience Channel Industry • Big Box Retail • Accessories and Peripherals • Chain Drug • Automotive • Consumer Electronics Superstores • B2C and B2B Web • Custom Installation (CEDIA) • Consumer Electronics • Distribution • Consumer Products • Mass Merchants • Green Energy • Office Product Superstores • Professional Services • Specialty Distribution, Dealer, VAR & Agencies • Recording Media • Search Engine Marketing • Telecommunications • Youth & Baby Market Products
  7. 7. Background Stephen Denny, President Denny spent over twenty years as a senior manager at some of the premier brands in the technology world, including Sony, OnStar, Iomega and Plantronics. Denny has deep experience in both B2B and B2C marketing and has been recognized as a highly creative, “out of the box” strategist. Denny has lived and worked in the US and Japan, holds multiple patents, has lectured at top graduate schools and industry forums, and has an MBA from the Wharton School. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors Patti Lorin, Creative Director the marketing blog, Note to CMO. Lorin is an award-winning creative director and graphic designer with an innate skill in brand definition and expression. As a Creative Director for Kaleidescape, she established the luxury brand’s guidelines and also developed the company’s user interface for 3rd-party touch panel control integration. Lorin holds a BS in graphic design, Contact Us an MBA, a patent in UI, and over 16 years of professional design experience in the high end consumer Denny Marketing electronics industry. She has 831.685.8550 developed campaigns for Microsoft, Fujitsu and Consumer Electronics Association (CEA) and has created the brand identities for Media Center Integrators Alliance, Axiom Design and Green Life Smart Life.
  8. 8. 899 Calabasas Road Watsonville, CA 95076 831.685.8550