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Mobile Marketing Fundamentals - Downtown Ventura Organization
 

Mobile Marketing Fundamentals - Downtown Ventura Organization

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The mobile marketing basics explained in laymen terms.

The mobile marketing basics explained in laymen terms.

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    Mobile Marketing Fundamentals - Downtown Ventura Organization Mobile Marketing Fundamentals - Downtown Ventura Organization Presentation Transcript

    • Mobile Marketing
    • Agenda
      • Why mobile?
      • Mobile websites
      • Mobile messaging
      • Codes & Tags
      • Mobile applications
      • Q&A
    • Quick Poll iphone, android, blackberry
    • Why is mobile marketing significant?
    • 86% of Americans Using Mobile Phones
    • 90% of Americans have internet ready phone
    • Internet Reach: 1.7 Billion
    • Mobile Reach: 4.8 Billion
    • There are almost 5 times more mobile devices than there are computers
    • 89% of the major brands currently planning to market via mobile phones
    •  
    •  
    • Mobile Websites
      • Google mobile searches to outnumber Google desktop searches by the end of 2012
    • Why important?
      • Better user experience
        • Google mobile actually gives preference in their search rankings to those sites that have a mobile version
    • Google Analytics now segments your mobile traffic
    • Mobile websites
      • Smartphone browsers recognize
      • Load quickly
      • To the point
      • No pinch, zoom, flip needed
      • Easy to use & navigate
      • Click to call
    •  
    •  
    • Action Items
      • Look at your site analytics
      • Consider how your visitors could benefit from a mobile website
    • Mobile Messaging
    • 95% of text messages are opened and read
    • On average emails are read within 48 hours
    • Text Messages within 4 minutes
    • Text Much?
      • Over 6.1 trillion text messages sent last year.
      • 50,000 of them were from my daughter
      • What is mobile message marketing?
        • Building a list of cell numbers, then send blasts to one, part, or all of that list.
    • How It Works
      • Step 1: Reserve Your Keyword
      • Step 2: Get Your Short Code
      • Step 3: Start Promoting To Build A List
    • Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!
    • Action Items
      • Think about creative ways you could collect cell numbers
      • Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate
    •  
    •  
    • Why use them?
      • Breathes new life into print/on site marketing
        • Link to just about anything
    •  
    • Action Items
      • http://www.qreatebuzz.com/
      • Try one out
    • Mobile Apps
    • There’s an app for that
      • Most popular are games, news, maps, and social
      • Stays on phone
      • Added functionality/features
      • Can be costly to develop
    • So-Lo-Mo Social Location Mobile
    •  
    •  
    • Check Out Your Check-Ins
      • Leverage your customers social networks
      • Reward loyalty in new way
      • Respond quickly to both negative and positive feedback
      • Learn and improve
    • M-Commerce Mobile purchase transactions
    • Next gen e-commerce
      • By 2015 $119 billion spent globally on mobile commerce
      • Allow your customers to make purchases on the go
      • Must be simple and secure
    • Questions?
    • Email me & get
    • Sam Benner WSI Global Marketing
      • [email_address]
      • 805.901.2162
      • Office in Gardner Building, downtown Ventura
      Thank you.