Mobile Marketing Fundamentals - Downtown Ventura Organization

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The mobile marketing basics explained in laymen terms.

The mobile marketing basics explained in laymen terms.

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Transcript

  • 1. Mobile Marketing
  • 2. Agenda
    • Why mobile?
    • Mobile websites
    • Mobile messaging
    • Codes & Tags
    • Mobile applications
    • Q&A
  • 3. Quick Poll iphone, android, blackberry
  • 4. Why is mobile marketing significant?
  • 5. 86% of Americans Using Mobile Phones
  • 6. 90% of Americans have internet ready phone
  • 7. Internet Reach: 1.7 Billion
  • 8. Mobile Reach: 4.8 Billion
  • 9. There are almost 5 times more mobile devices than there are computers
  • 10. 89% of the major brands currently planning to market via mobile phones
  • 11.  
  • 12.  
  • 13. Mobile Websites
  • 14.
    • Google mobile searches to outnumber Google desktop searches by the end of 2012
  • 15. Why important?
    • Better user experience
      • Google mobile actually gives preference in their search rankings to those sites that have a mobile version
  • 16. Google Analytics now segments your mobile traffic
  • 17. Mobile websites
    • Smartphone browsers recognize
    • Load quickly
    • To the point
    • No pinch, zoom, flip needed
    • Easy to use & navigate
    • Click to call
  • 18.  
  • 19.  
  • 20. Action Items
    • Look at your site analytics
    • Consider how your visitors could benefit from a mobile website
  • 21. Mobile Messaging
  • 22. 95% of text messages are opened and read
  • 23. On average emails are read within 48 hours
  • 24. Text Messages within 4 minutes
  • 25. Text Much?
    • Over 6.1 trillion text messages sent last year.
    • 50,000 of them were from my daughter
  • 26.
    • What is mobile message marketing?
      • Building a list of cell numbers, then send blasts to one, part, or all of that list.
  • 27. How It Works
    • Step 1: Reserve Your Keyword
    • Step 2: Get Your Short Code
    • Step 3: Start Promoting To Build A List
  • 28. Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!
  • 29. Action Items
    • Think about creative ways you could collect cell numbers
    • Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate
  • 30.  
  • 31.  
  • 32. Why use them?
    • Breathes new life into print/on site marketing
      • Link to just about anything
  • 33.  
  • 34. Action Items
    • http://www.qreatebuzz.com/
    • Try one out
  • 35. Mobile Apps
  • 36. There’s an app for that
    • Most popular are games, news, maps, and social
    • Stays on phone
    • Added functionality/features
    • Can be costly to develop
  • 37. So-Lo-Mo Social Location Mobile
  • 38.  
  • 39.  
  • 40. Check Out Your Check-Ins
    • Leverage your customers social networks
    • Reward loyalty in new way
    • Respond quickly to both negative and positive feedback
    • Learn and improve
  • 41. M-Commerce Mobile purchase transactions
  • 42. Next gen e-commerce
    • By 2015 $119 billion spent globally on mobile commerce
    • Allow your customers to make purchases on the go
    • Must be simple and secure
  • 43. Questions?
  • 44. Email me & get
  • 45. Sam Benner WSI Global Marketing
    • [email_address]
    • 805.901.2162
    • Office in Gardner Building, downtown Ventura
    Thank you.