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Fortune 100 CEOs Are Social Media Slackers

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  • + erichayward Eric Hayward 2 days ago
    Really interesting, glad somebody took the time to unearth this fact, but devil’s advocate: is not being involved in social media perhaps the right perception for a CEO, to dcelistan’s point? We’re still at that stage where the tactic is being seen as more important than the integrated strategy. Must - get - Twitter - account. I want to see the follow-up presentation countering this potential objection. There must be some value in CEOs using social media. What is it? Tell me.
  • + proactiveresources Pro-Active Capital Resources Group 4 months ago
    Great presentation!!!
  • + nbourre Nat Bourre 4 months ago
    This is truly interesting, and I really do hope to see those numbers grow in the future. Although I am a great believer in the power of social media, and I promote its use within the Canadian medical industry, social media is still a tactic. A strong leader does not get involved in tactics, but rather in guiding the strategic direction of the corporation. However, it is difficult to really comprehend the potential of social media marketing without being involved in it yourself. It would be interesting to see if there is a correlation between successful social media programs in companies where senior management participates in social media themselves. If you do this type of study, please let keep us in the loop of the results.
  • + ssoledade Silvio Soledade 4 months ago
    This is fact! CEO´s off line!
  • + guestf3b39e5 dcelistan 4 months ago
    I believe they are too busy driving their organizations to invest time/energy into that type of effort.
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Fortune 100 CEOs Are Social Media Slackers - Presentation Transcript

  1. Social Media Slackers Fortune 100 CEOs
  2. We looked at Fortune’s top 100 CEOs…
  3.    Only two have Twitter accounts    
  4. Warren Buffet has 7441 followers…
  5. …but he’s not following anyone.
  6. A mere CEOs have LinkedIn profiles
  7. And four of those have only connection
  8. Just three Fortune 100 CEOs have more than 10 LinkedIn connections
  9. All are at technology companies
  10. Michael Dell 500+ John Gregory Chambers Spierkel 82 213
  11. don’t have a Facebook page
  12.    Only two  Fortune 100  CEOs have more  than 10 friends  on Facebook    
  13. The CEO of the #1 ranking company, Exxon Mobil, is the only Fortune 100 CEO without friends
  14. 75% of CEOs have Wikipedia entries
  15. …but a third of them screw it up
  16. Not one Fortune 100 CEO has a blog
  17. In our opinion…
  18. Fortune 100 CEOs are Social Media Slackers Z Z Z Z Z z Z z z z
  19. We get the impression they’re istant isinterested isengaged
  20. By not being as connected as their employees, customers, partners, and shareholders, they’re missing great opportunities to reach their target audience and positively effect their company’s perception 
  21. They need to: CONNECT PARTICIPATE
  22. …and manage their online presence before someone else does
  23.     What will your CEO do?    
  24. Full research results available by request  sharon@bluetrumpetgroup.com; sharon@uberceo.com  617-571-1233  www.uberceo.com  http://www.linkedin.com/in/sharonbarclay http://www.facebook.com/sharonbarclay

+ Blue Trumpet GroupBlue Trumpet Group, 4 months ago

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