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IBM WorklightEnterprise Mobile Development & Management                     Shay Rosen             Head of Strategy & Cons...
Shay Rosen     Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp...
•   Strategy    Business analysis, Concept creation, UX, UI•   Technology    Robust, Smart, efficient content management &...
The shocking facts (3)Tsunami Indication 6B Mobile phones                        47.6%                  >50% Smartphones  ...
Tsunami Indication (3)A multi Screen world-Daily Media Interactions breakdownGoogle, Ipsos a multiscreen world research Au...
Tsunami Indication (3)Sequential screeningGoogle, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)Google, Ipsos a multiscreen world research August 2012
TV)                                   TV’s new roleGoogle, Ipsos a multiscreen world research August 2012
Mobile Web Browsing       10.0%         9.0%         8.0%         7.0%         6.0%         5.0%         4.0%         3.0%...
SO??An App?A Mobile Web site?What’s the right choice??
Hmmm…Only one app?
Mobile is an Access Channel        To All Enterprise services•Challenge #1: Many services•Challenge #2: Many user types•Ch...
A Mature Mobile Channel                        Company’s Services                    Customer                             ...
A Mature Mobile Channel                        Company’s Services                    Customer                             ...
A Multi Screen Organization
A Multi Screen Organization
A Multi Screen Organization
A Word about:TCO, Control, Management, Security and Integration •   Mobile becomes a main channel for the organization •  ...
Multi Channel Strategy                            LOB systems             CRM                ERP                Inventory ...
Multi Channel Strategy                      Company’s Legacy system’s             CRM                Store             Kno...
IntroducingIBM Worklight
Introducing IBM      WorklightHarnessing the full potential of high-end mobile devices byfacilitating custom development, ...
IBM Worklight Benefits•   Hybrid development utilizing both device capabilities and HTML5    simplicity•   Enterprise conn...
IBM Worklight platform overviewWorklight StudioA complete, extensible environment with maximum codereuse and per-device op...
IBM WorklightPowering Multi Screen Organizations                   Shay Rosen           Head of Strategy & Consulting     ...
Shay Rosen     Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp...
IBM Worklight - Enterprise level mobile development and management
IBM Worklight - Enterprise level mobile development and management
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IBM Worklight - Enterprise level mobile development and management

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My last presentation from the CIO Focus 2013 convention held in the David Intercontinental convention center in Tel Aviv. Presentation demonstrates how IBM Worklight can help organizations build a robust mobile channel to address the latest trends in mobile apps and mobile web usage.. While we were talking about the "mobile revolution" in the last 2-3 years, it looks like users have taken a slightly different way then analysts have predicted. The new mobile usage trends brings great challenges to organization's IT divisions, challenges that demand a new approach both in business and technology. More details - in the presentation itself.

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Transcript of "IBM Worklight - Enterprise level mobile development and management"

  1. 1. IBM WorklightEnterprise Mobile Development & Management Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il
  2. 2. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrshttp://www.facebook.com/realcommerceM: 052-5118539
  3. 3. • Strategy Business analysis, Concept creation, UX, UI• Technology Robust, Smart, efficient content management & e commerce platforms for mega sites• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
  4. 4. The shocking facts (3)Tsunami Indication 6B Mobile phones 47.6% >50% Smartphones Smartphones 51% Smartphone 74% Next phone is a smartphone
  5. 5. Tsunami Indication (3)A multi Screen world-Daily Media Interactions breakdownGoogle, Ipsos a multiscreen world research August 2012
  6. 6. Tsunami Indication (3)Sequential screeningGoogle, Ipsos a multiscreen world research August 2012
  7. 7. Tsunami Indication (3)Google, Ipsos a multiscreen world research August 2012
  8. 8. TV) TV’s new roleGoogle, Ipsos a multiscreen world research August 2012
  9. 9. Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012Source: Statcounter web analytics report
  10. 10. SO??An App?A Mobile Web site?What’s the right choice??
  11. 11. Hmmm…Only one app?
  12. 12. Mobile is an Access Channel To All Enterprise services•Challenge #1: Many services•Challenge #2: Many user types•Challenge #3: Many Devices One App in not a Mobile Channel(!)
  13. 13. A Mature Mobile Channel Company’s Services Customer Other Services Sales Info & Support Service (Internal/ External) Smartphone apps Tablet apps Mobile HTML5 website(s) ?
  14. 14. A Mature Mobile Channel Company’s Services Customer Other Services Sales Info & Support Service (Internal/ External) All enterprise services will be available to mobile on: App(s) Smartphone apps Website(s) Tablet apps Mobile On all Devices, OS’s and Screen sizes HTML5 website(s) ?A Multi Screen Organization
  15. 15. A Multi Screen Organization
  16. 16. A Multi Screen Organization
  17. 17. A Multi Screen Organization
  18. 18. A Word about:TCO, Control, Management, Security and Integration • Mobile becomes a main channel for the organization • Growth in the coming years will be exponential • The IT organization needs a technology platform strong enough to support steady and healthy growth
  19. 19. Multi Channel Strategy LOB systems CRM ERP Inventory Integration Layer CMS Smartphone HTML5 Web Sites Tablet apps apps website
  20. 20. Multi Channel Strategy Company’s Legacy system’s CRM Store Knowledge Base Integration Layer Mobile Development & CMS Deployment Platform Smartphone HTML5 Web Site Tablet apps apps website
  21. 21. IntroducingIBM Worklight
  22. 22. Introducing IBM WorklightHarnessing the full potential of high-end mobile devices byfacilitating custom development, enterprise-grade delivery andongoing management of rich, multiplatform applications.
  23. 23. IBM Worklight Benefits• Hybrid development utilizing both device capabilities and HTML5 simplicity• Enterprise connectivity to existing LOB services• Unified development platform for all smartphone devices• Control and remote update of mobile applications• Support for iOS, Android, WindowsPhone, and BlackBerry• Utilization of open-standards in cross-platform development• Strong Analytics abilities
  24. 24. IBM Worklight platform overviewWorklight StudioA complete, extensible environment with maximum codereuse and per-device optimizationWorklight ServerUnified notifications, runtime skinning, version management,security features, integration and deliveryWorklight Runtime ComponentsExtensive libraries and client APIs that expose and interfacewith native device functionality and the Worklight serverWorklight ConsoleA web-based console for real-time analytics and control ofyour mobile apps and infrastructure
  25. 25. IBM WorklightPowering Multi Screen Organizations Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il
  26. 26. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
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