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The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
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The Mobile Tsunami Reloaded

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This is an updated version of my Mobile Tsunami presentation. The presentation includes a detailed analysis pf the main trends in the mobile market, mobile usage habits, app usage habits etc. All the …

This is an updated version of my Mobile Tsunami presentation. The presentation includes a detailed analysis pf the main trends in the mobile market, mobile usage habits, app usage habits etc. All the numbers have been updated to May 2011

Published in: Technology, News & Politics
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  • 1. The Mobile Tsunami
    May 2011
    Shay Rosen
  • 2. Shay Rosen
    Head of Strategy and Consulting, Realcommerce
    Shayr@realcommerce.co.il
    http://il.linkedin.com/in/shayrosen
    http://www.facebook.com/shayrs
    M: 052-5118539
  • 3.
  • 4. Agenda
    • Tsunami Indications
    • 5. The Mobile User
    • 6. What are they doing?
    • 7. Success Stories
    • 8. The Mobile Enterprise
  • The 2nd Digital Tsunami
  • 9. Tsunami Indication (1)
  • 10. Tsunami Indication (2)
    Sources: U.N. telecommunications agency 
  • 11. Tsunami Indication (2)
    Global mobile penetration – 5bn Users
    Global mobile Internet – 0.8-1bn
    Fixed Internet users – 1.4bn
    Mobile Internet will Surpass Fixed Internet Access in 2015
    Sources: U.N. telecommunications agency 
  • 12.
  • 13. Tsunami Indication (3)
  • 14. Tsunami Indication (3)
    Smartphone sales –
    20%-30% CAGR
    1.5bn -2bn units will be sold in the next 5 years
    Smartphones dominant mobile data usage
    Sources: Coda Research Consultancy, 03/201 0
  • 15. Tsunami Indication (3)
    Mobile data usage Growth – 5 year forecast
    700% growth per user - ~1GB per user per month
    4000% mobile data consumption growth in the US
    Sources: Informa Telecoms, 11/2010, Coda Research Consultancy, 03/2010 
  • 16. Tsunami Indication (4)
    App sales - >10bn downloads on iPhone
    Sources: Data aggregated from Apple PR
  • 17. The Mobile User
  • 18. iPhone Users
    Sources: Admob mobile Metrics survey 01/2010
  • 25. iPhone Usage Habits
    • 75% fall asleep with their iPhone
    • 26. 69%: it’s more likely I forget my wallet at homethan my iPhone
    • 27. 34%: I’m addicted
    • 28. 74% think iPhone makes them more organised
    • 29. 54% think iPhone improves their productivity
    • 30. 74% think iPhone make them “Cooler”
    Iphone users treat the theiPhone as an extentionof their body and personality!
    Sources: Stanford University Survey 03/2010
  • 31. Smartphone Usage Habits
  • 32. What are they doing all the time?
  • 33. iPhone apps
    • Average 10 Downloads per user per month
    • 34. 60 apps installed on iPhoneat any given time
    • 35. Only 10 are in use
    • 36. Average app daily usage time:Less than 5 minutes per app
    • 37. 80% of apps are dropped on first month
    • 38. Over 300,000 apps available
    • 39. Over 10bn downloads to date
    No More “Farts” please. We are looking for true value even if it’s free
    Sources: Admob mobile Metrics 2010
  • 40. Apps, apps, apps
    50% of mobile data from smartphones is consumed by apps
    10bn downloads on apple appstore
    “There’s an app for that”
    Sources: Zokem mobile insights statistics, 2010
  • 41. Social Networks
    250M users access facebook from their mobile device (300% yearly growth)
    Up 50% in less than 6 months
    Expected to catch up with Desktop users in the next year
    (Privacy!!)
    Sources: Facebook PR
  • 42. Shopping
    US - 600% Growth since 2008
    eBay 2Bn$ Sales in 2010. Expecting $4Bn in 2011
    ShopSavvyIn Store Price Comparison
    Mobile coupons
    Sources: ABIResearch, 02/201 0, ebay PR
  • 43. Shopping (2)
  • 44. Location
    Foursquare - ~7.5M users world wide
    Facebook places
    Gowalla - ~1M
    FacebookDeals
    (Privacy!!)
  • 45. Location
    Foursquare - ~7.5M users world wide
    Facebook places
    Gowalla - ~1M
    FacebookDeals
    (Privacy!!)
  • 46. 95MM users expected to watch video on their mobile device in 2015
    Switch from “Snacking” to Full Episodes
    Use of Tablets expected to strengthen trend
    Israel might be slightly different because of local differences
    Video
    Sources: Coda Research Consultancy, 03/201 0
  • 47. Advertising
    (Very) High response rate!
    Location Based
    Personalized
    Local search
    Reach media
    Reach media
    (Privacy!!)
  • 48. Advertising
    (Very) High response rate!
    Location Based
    Personalized
    Local search
    Reach media
    (Privacy!!)
  • 49. Payments
    In app payments
    Paypal
    Peer to peer Square
    NFC
    FaceCash
    Qpay
  • 50. Payments
    In app payments
    Paypal
    Peer to peer Square
    NFC
    FaceCash
    Qpay
  • 51. Banking
    Check Account Balance
    Perform account relatedtransaction
    Money Transfer
    Trade
    SMS – Very common
    Apps - growing
  • 52. Everything goes mobile
  • 53. The Mobile User
    Willing to pay for quality products
    Always connected
    (Spreads the word)
    Highly engaged, willing to try anything
    Responsive to targeted, relevant ads
    Impatient
    0 tolerance
    Concerned about Privacy
  • 54. Success Stories
    Angry Birds
    17.5M Downloads
    >$6.5M Revenue
    • ShopSavvy – 80K downlosds a day
    • 55. Red laser – 2M Downloads
    Brand appsZippo Virtual lighter
    >10M Downloads
    eBay - $4Bn Sales(!)
  • 56. Campaign Based apps
    The Mobile Enterprise
  • 57. Campaign Based apps
  • 58. Transaction Based apps
  • 59. Multi Channel Strategy
    Company’s Legacy system’s
    CRM
    Store
    Knowledge Base
    CMS
    Web Site
    Social Media
    Smartphone apps
    Tablet apps
  • 60. Thanks!

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