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Empowering Multiscreen web and mobile applications with Mobilespear
 

Empowering Multiscreen web and mobile applications with Mobilespear

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Presenting Mobile Spear - the new way to easily turn your website mobile friendly. Mobile Spear is a powerful tool that can turn any website into a mobile and tablet friendly site. It uses the same ...

Presenting Mobile Spear - the new way to easily turn your website mobile friendly. Mobile Spear is a powerful tool that can turn any website into a mobile and tablet friendly site. It uses the same URL and no proxy and is perfect for SEO. Mobile Spear does not require new integration, Does not use a proxy server and fits especially large and complex websites, ecommerce websites and self service websites. It is operated on a SaaS model and it can be implemented in a couple of weeks with no server side development at all. mobilespear supports all popular browsers such as safari, chrome, firefox opera and Dolphin and all smartphone operating systems - iOs, Android, etc. Contact us on www.mobilespear.co.il for more information

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    Empowering Multiscreen web and mobile applications with Mobilespear Empowering Multiscreen web and mobile applications with Mobilespear Presentation Transcript

    • E-commerce everywhereEmpowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il
    • Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrshttp://www.facebook.com/realcommerceM: 052-5118539
    • • Strategy Business analysis, Concept creation, UX, UI• Technology Robust, Smart, efficient content management & e commerce platforms for mega sites• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
    • The shocking facts (3)Tsunami Indication 6B Mobile phones 47.6% >50% Smartphones Smartphones 51% Smartphone 74% Next phone is a smartphone
    • Tsunami Indication (3)A multi Screen world-Daily Media Interactions breakdownGoogle, Ipsos a multiscreen world research August 2012
    • Tsunami Indication (3)Sequential screeningGoogle, Ipsos a multiscreen world research August 2012
    • Tsunami Indication (3)Google, Ipsos a multiscreen world research August 2012
    • TV) TV’s new roleGoogle, Ipsos a multiscreen world research August 2012
    • Shopping on smartphones?
    • Shopping on smartphone! Ebay mobile sales 2009-2012$12,000$10,000 $8,000 $6,000 Revenues (in $1000s) $4,000 $2,000 $- 2009 2010 2011 2012
    • 60% using smartphone for shopping(!)
    • Tablet commerce
    • Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012Source: Statcounter web analytics report
    • SO??An App?A Mobile Web site?What’s the right choice??
    • Hmmm…Gotta have them both…
    • Mobile is an Access Channel Not a separated channelConsumers expect all services to be available on all channels An app is not enough!
    • Responsive Web Design 1024px 800px 640px • Focus on Web access • One Site – Different layouts • Content divided to blocks • CSS Manipulation manages content presentation according to screen width
    • Responsive Design challenges• Need to change existing web site structure• Insert new code into live, already well working existing code• RWD creates heavy maintenance• Challenging deployment• Complex QA process Bottom Line: A Must in new projects Danger in existing ones
    • Presenting:
    • Responsive Web Design for Existing websites• An external server• RWD done at client level using external JS and CSS scripts Provided by MobileSpear server• SSL based client-server communication• Fast and easy installation• SaaS or on premise installation Bottom Line:Responsive web design made easy
    • Mobile Spear Server re- arranges websiteLayout to fit Smartphones www.yoursite.com <Script language=JS SRC=Mobilespear.com /script> http://www.yoursite.com http://www.yoursite.com
    • - benefits Full support for website’s existing business processes Full search engines compatibility Extremely short time to market Supports all existing website/legacy integrations Supports all existing content management system No need to change existing code No Proxy server No redirects No URL changes Powering Multi Screen eCommerce
    • Wrap up• A huge percentage of website traffic comes from mobile• A Website that is not adapted to mobile: • Damages the companies image • A missed opportunity to doing good business• Responsive Web Design is the answer Do it with now Ask me how
    • Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
    • E-commerce everywhereEmpowering Multi-Screen Shopping Experience With Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il www.mobilespear.co.il