Mobile 2012The Multi Screen Organization                 Shay Rosen         Head of Strategy & Consulting          shayr@r...
Shay Rosen     Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp...
•   Strategy    Business analysis, Concept creation, UX, UI•   Technology    Robust, Smart, efficient content management &...
The shocking facts (3)Tsunami Indication 6B Mobile phones                      44% Smartphones            44% Smartphones ...
The weird fact
The weird fact
Mobile Web Browsing       10.0%         9.0%         8.0%         7.0%         6.0%         5.0%         4.0%         3.0%...
SO??An App?A Mobile Web site?What’s the right choice??
Mobile is an Access Channel        To All Enterprise services•Challenge #1: Many services•Challenge #2: Many user types•Ch...
A Mature Mobile Channel                        Company’s Services                    Customer    Sales                    ...
A Mature Mobile Channel                      Company’s Services                 Customer    Sales                         ...
A Multi Screen Organization
A Multi Screen Organization
A Multi Screen Organization
Multi Screen Howto (1)Responsive Web Design• Focus on Web access• One Site fits all      0px                   600px      ...
Multi Screen Howto (2)The Junction Approach• Dedicated Mobile Website• Main page directs traffic                          ...
A final Word about:TCO, Control, Management, Security and Integration •   Mobile becomes a main channel for the organizati...
Shay Rosen     Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp...
The Multi Screen  Organization
Mobility 2012 A multi-screen organization
Mobility 2012 A multi-screen organization
Mobility 2012 A multi-screen organization
Mobility 2012 A multi-screen organization
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Mobility 2012 A multi-screen organization

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Mobility 2012 A multi-screen organization

  1. 1. Mobile 2012The Multi Screen Organization Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il
  2. 2. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
  3. 3. • Strategy Business analysis, Concept creation, UX, UI• Technology Robust, Smart, efficient content management & e commerce platforms for mega sites• Leadership Powering Israel’s largest and most successful enterprises
  4. 4. The shocking facts (3)Tsunami Indication 6B Mobile phones 44% Smartphones 44% Smartphones 51% Smartphone (42% last quarter!) 74% Next phone is a smartphone
  5. 5. The weird fact
  6. 6. The weird fact
  7. 7. Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012Source: Statcounter web analytics report
  8. 8. SO??An App?A Mobile Web site?What’s the right choice??
  9. 9. Mobile is an Access Channel To All Enterprise services•Challenge #1: Many services•Challenge #2: Many user types•Challenge #3: Many Devices One App in not a Mobile Channel(!)
  10. 10. A Mature Mobile Channel Company’s Services Customer Sales Info & Support Other Services Service Smartphone apps Tablet apps Mobile HTML5 website(s) ?
  11. 11. A Mature Mobile Channel Company’s Services Customer Sales Info & Support Other Services Service All enterprise services will be available to mobile on: App(s) Website(s) On all Devices, OS’s and Screen sizes
  12. 12. A Multi Screen Organization
  13. 13. A Multi Screen Organization
  14. 14. A Multi Screen Organization
  15. 15. Multi Screen Howto (1)Responsive Web Design• Focus on Web access• One Site fits all 0px 600px 900px Wider• Content divided to blocks• CSS Manipulation manages content presentation according to screen width
  16. 16. Multi Screen Howto (2)The Junction Approach• Dedicated Mobile Website• Main page directs traffic Download app Mobile Website Regular Website
  17. 17. A final Word about:TCO, Control, Management, Security and Integration • Mobile becomes a main channel for the organization • Growth in the coming years will be exponential • The IT organization needs a technology platform strong enough to support steady and healthy growth
  18. 18. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
  19. 19. The Multi Screen Organization
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