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Mobility 2012 A multi-screen organization
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Mobility 2012 A multi-screen organization

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  • 1. Mobile 2012The Multi Screen Organization Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il
  • 2. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
  • 3. • Strategy Business analysis, Concept creation, UX, UI• Technology Robust, Smart, efficient content management & e commerce platforms for mega sites• Leadership Powering Israel’s largest and most successful enterprises
  • 4. The shocking facts (3)Tsunami Indication 6B Mobile phones 44% Smartphones 44% Smartphones 51% Smartphone (42% last quarter!) 74% Next phone is a smartphone
  • 5. The weird fact
  • 6. The weird fact
  • 7. Mobile Web Browsing 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2009 2010 2011 2012Source: Statcounter web analytics report
  • 8. SO??An App?A Mobile Web site?What’s the right choice??
  • 9. Mobile is an Access Channel To All Enterprise services•Challenge #1: Many services•Challenge #2: Many user types•Challenge #3: Many Devices One App in not a Mobile Channel(!)
  • 10. A Mature Mobile Channel Company’s Services Customer Sales Info & Support Other Services Service Smartphone apps Tablet apps Mobile HTML5 website(s) ?
  • 11. A Mature Mobile Channel Company’s Services Customer Sales Info & Support Other Services Service All enterprise services will be available to mobile on: App(s) Website(s) On all Devices, OS’s and Screen sizes
  • 12. A Multi Screen Organization
  • 13. A Multi Screen Organization
  • 14. A Multi Screen Organization
  • 15. Multi Screen Howto (1)Responsive Web Design• Focus on Web access• One Site fits all 0px 600px 900px Wider• Content divided to blocks• CSS Manipulation manages content presentation according to screen width
  • 16. Multi Screen Howto (2)The Junction Approach• Dedicated Mobile Website• Main page directs traffic Download app Mobile Website Regular Website
  • 17. A final Word about:TCO, Control, Management, Security and Integration • Mobile becomes a main channel for the organization • Growth in the coming years will be exponential • The IT organization needs a technology platform strong enough to support steady and healthy growth
  • 18. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
  • 19. The Multi Screen Organization