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Presentation for Mobility 2011 convention November 27th 2011 at the David Intercontinental Hotel at Tel Aviv. Presentation discusses the implication of the mobile and smartphone revolution on Enterprise IT departments.Everyone agrees that mobile is by far the largest digital revolution of the decade, but many organizations fail to build a good enough infrastructure and platform in order to create an effective mobile communication channel. In the presentation I would present realcommerce approach to the way organization should plan and implement their mobile development efforts
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