2011 Mobile Development: IT takes control

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Presentation for Mobility 2011 convention November 27th 2011 at the David Intercontinental Hotel at Tel Aviv. Presentation discusses the implication of the mobile and smartphone revolution on Enterprise IT departments.Everyone agrees that mobile is by far the largest digital revolution of the decade, but many organizations fail to build a good enough infrastructure and platform in order to create an effective mobile communication channel. In the presentation I would present realcommerce approach to the way organization should plan and implement their mobile development efforts

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2011 Mobile Development: IT takes control

  1. 1. Mobile Development: IT takes control Shay Rosen Head of Strategy & Consulting shayr@realcommerce.co.il
  2. 2. Shay Rosen Head of Strategy & Consulting, realcommerceShayr@realcommerce.co.ilhttp://www.linkedin.com/in/shayrosenhttp://www.facebook.com/shayrshttp://www.slideshare.net/shayrsM: 052-5118539
  3. 3. • Strategy Business analysis, Concept creation, UX, UI• Technology Robust, Smart, efficient content management & e commerce platforms for mega sites• Leadership Powering Israel’s largest and most successful enterprises
  4. 4. 76.2%5,300,000,000
  5. 5. Campaign Based apps The Mobile Enterprise
  6. 6. 2009
  7. 7. Multi Channel Strategy LOB systems CRM ERP Inventory Integration Layer CMS Smartphone HTML5 Web Sites Tablet apps apps website
  8. 8. Multi Channel Strategy Company’s Legacy system’s CRM Store Knowledge Base Integration Layer Mobile Development & CMS Deployment Platform Smartphone HTML5 Web Site Tablet apps apps website
  9. 9. Introducing
  10. 10. IntroducingHarnessing the full potential of high-end mobile devices byfacilitating custom development, enterprise-grade delivery andongoing management of rich, multiplatform applications.
  11. 11. Benefits• Hybrid development utilizing both device capabilities and HTML5 simplicity• Enterprise connectivity to existing LOB services• Unified development platform for all smartphone devices• Control and remote update of mobile applications• Support for iOS, Android, WindowsPhone, and BlackBerry• Utilization of open-standards in cross-platform development• Strong Analytics abilities
  12. 12. Architecture
  13. 13. Mobile Development IT takes control

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