Presentation covers the latest stats and trends in the mobile industry while focusing on usage habits, data consumption, apps usage and user experience.
In the highly competitive world of mobile development, developers need to produce a state of the art user experience in order to retain users and create long lasting relationships with them. The presentation suggests 4 simple rules as the basis for a successful mobile app user experience.
5. Tsunami Indication (2)
• Global mobile penetration – 5bn Users
• Global mobile Internet – 0.8-1bn
• Fixed Internet users – 1.4bn
Mobile Internet will Surpass Fixed Internet
Access in 2015
Shay Rosen’s Work, Copyright 2010
Sources: U.N. telecommunications agency
7. Tsunami Indication (3)
• Smartphone sales –
20%-30% CAGR
1.5bn -2bn units will be sold in the next 5 years
• Smartphones dominant mobile data usage
2010 2011 2012 2013 2014 2015
Mobile Internet
84M 100M 113M 128M 145M 158M
users via handsets
Smartphone traffic
as % of handset 79% 90% 95% 97% 98% 98%
traffic
Feature phone
traffic as % of 21% 10% 5% 3% 2% 2%
handset traffic
Shay Rosen’s Work, Copyright 2010
Sources: Coda Research Consultancy, 03/201 0
8. Tsunami Indication (3)
• Mobile data usage Growth – 5 year forecast
700% growth per user - ~1GB per user per month
4000% mobile data consumption growth in the US
Shay Rosen’s Work, Copyright 2010
Sources: Informa Telecoms, 11/2010, Coda Research Consultancy, 03/2010
11. iPhone Usage Habits
• 75% fall asleep with their iPhone
• 69%: it’s more likely I forget my wallet at home
than my iPhone
• 34%: I’m addicted
• 74% think iPhone makes them more organised
• 54% think iPhone improves their productivity
• 74% think iPhone make them “Cooler”
Iphone users treat the the iPhone
as an extention
of their body and personality!
Shay Rosen’s Work, Copyright 2010
Sources: Stanford University Survey 03/2010
12. iPhone Users
• Age – 20-50 Years Old
• Average – 37 years old
• 55% male
• Income- Higher than average
• Highly engaged
• Experienced
• Intolerant
Shay Rosen’s Work, Copyright 2010
Sources: Admob mobile Metrics survey 01/2010
13. Apps, apps, apps
• 50% of mobile data from smartphones is consumed by apps
• 7bn downloads on apple appstore to date
• “There’s an app for that”
Shay Rosen’s Work, Copyright 2010
Sources: Zokem mobile insights statistics, 2010
14. More apps
• Average 10 Downloads per user per
month
• 60 apps installed on iPhone
at any given time
• Only 10 are in use
• Average app daily usage time:
Less than 5 minutes per app
• 80% of apps are dropped on first
month
• Over 250,000 apps available
• Over 7bn downloads to date
No More “Farts” please. We are looking for true value
even if it’s free
Shay Rosen’s Work, Copyright 2010
Sources: Admob mobile Metrics 2010
15. Social Networks
• 200M users access facebook from their mobile device (300%
yearly growth)
• Up 50% in less than 6 months
• Expected to catch up with Desktop users in the next year
• (Privacy!!)
Shay Rosen’s Work, Copyright 2010
Sources: Facebook PR
17. Video
• 95MM users expected to watch video on their
mobile device in 2015
• Switch from “Snacking” to Full Episodes
• Use of Tablets expected
to strengthen trend
• Israel might be slightly
different because
of local differences
Shay Rosen’s Work, Copyright 2010
Sources: Coda Research Consultancy, 03/201 0
18. Shopping
• US - 600% Growth since 2008
• eBay 1.5Bn$ Sales in 2010
• ShopSavvy
In Store Price Comparison
• Mobile coupons
Shay Rosen’s Work, Copyright 2010
Research, 02/201 0, ebay PR Sources: ABI
19. Advertising
• (Very) High
response rate!
• Location Based
• Personalized
• Local search
• Reach media
• (Privacy!!)
Shay Rosen’s Work, Copyright 2010
23. The Mobile User Willing to pay for
Always connected quality products
(Spreads the
word)
Highly engaged,
willing to try anything Responsive to
targeted, relevant
ads
Impatient
0 tolerance
Concerned about
Privacy
Shay Rosen’s Work, Copyright 2010
29. Context (2)
On which circumstances?
• At night
• While driving
• While running
• in class
Shay Rosen’s Work, Copyright 2010
30. Conventional
• Do not change familiar UI
• Do not teach the user
• Small details are important
• Consistent
• Keep state
Shay Rosen’s Work, Copyright 2010
31. Connected
• To my Brand
• To the web site and other channels
• To the user’s social life
Shay Rosen’s Work, Copyright 2010
32. A winner app
• Clear Goal
• Intuitive
• Designed for right circumstances
• Standard UI
• Connected to brand and
channels
• Connected to user’s social world
Shay Rosen’s Work, Copyright 2010
33. Thoughts about planning
• Buy an iPhone
• Use it a lot, downloads all the apps you can, get adicted
• Ask the right questions:
• Who are my users?
• When and where will they use my app
• Am I providing real value?
• Can the user achieve her goal in less the 3 minutes?
• Is the app simple enough to understand?
• Sketch a lot
• Try it on the “Dumb user”
• listen
• Think again
• Do not compromise
Shay Rosen’s Work, Copyright 2010
34. Post Development tasks
• The project is not over
• Be findable
• Push your app in all channels
• Listen to feedback
• Get better
• Listen again
• Get even better
Shay Rosen’s Work, Copyright 2010