Takeovers a feature for the cyclone effected Banana Industry

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Takeovers a feature for the cyclone effected Banana Industry

  1. 1. - Takeovers a feature for the cyclone effected Banana Industry -<br />TULLY BANANA GROWERS' ASSOCIATION INC<br />PO Box: 347 Eastern View Circuit<br />TULLY, QUEENSLAND 6801<br />Ph: (08) 8972 1222<br />E: Melinda@ABGC.gov.au<br />ABN: 65 350 536 575<br />
  2. 2. Cavendish Banana Prices<br />The following graphs show the maximum, minimum and average retail unit price ($/kg) for Cavendish bananas based on a survey of 16 selected retail outlets in the Brisbane and Sydney regions, conducted on one day during the survey week. These selected outlets include Woolworths stores, Coles stores, other supermarket chains and other independent retailers. The time at which the unit prices were surveyed on the survey day will vary from outlet to outlet.<br />Brisbane<br />Sydney<br />
  3. 3. Current Supply & Demand as of February 08 2011<br />As the Banana Supply significantly decreases, the Australian consumer’s demands are at a record high.<br />This Supply & Demand chart provides evidence of the current high demand within the Banana Industry.<br />The effects torn down by Cyclone Yasi will hit tomorrow when the Supply dramatically decreases and only offers minimal damaged fruit to our suppliers.<br />
  4. 4. Projected Supply & Demand<br />POST CYCLONE YASI;<br />The Banana market will beaffected by an increase in demand and a decrease in supply. The demand curve will then shift to the right, to show the increase and the supply curve will shifts to the left to show the decrease. <br />This now means the new Equilibrium will have an increase in price.<br />Consumers will still however pay the increased price to purchase bananas, as it is still a small proportion of the average Australian’s income. <br />How will our farmers increase their Supply, after estimated 90% of the crops will be destroyed in the wake of this cyclone?<br />
  5. 5. Projected Supply & Demand<br />The equilibrium price will now stand at Pe, which as expected is an increase over the original equilibrium price. Buyers however, will still be willing to pay more and sellers want to charge more. The price of Bananas will increase. <br />
  6. 6. Tully Banana Growers’ Association Inc<br />SAVE THE FARMERS!<br />SAVE THE FARMERS!<br />SAVE THE FARMERS!<br />SAVE THE FARMERS!<br />

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