Teams That Ship Have More Fun! (And Profit)

teams that shiphave more fun!(and pro t)a chat with Shay Frendt

Shay Frendt works at..

venturedojo.com

product development

welcome to 2011

in an age...

where new services...

are launched likewhat...every 5 minutes?

and startups get$41M pre-launch

in these kinds of times...

how do you decide...

what to ship?

when to ship it?

if we gure that out

we’ll be on our way to fun and pro t

what do you do?

formulas fordetermining what to ship

“Fix time and budget, ex scope.” Getting Real - 37signals

- Understand your problem- De ne a solution- Validate qualitatively- Verify quantitatively Running Lean by Ash Maurya

ship what your boss tells you to old sage advice

propose the what

run some tests

measure and move forward

example proposals...

TourTracka“tour management forindependent artisans”- auto-post event dates- post tour pictures- sell your material- fancy analytics on stuﬀ http://bit.ly/fLcKdP

1-800-INA-JAIL“because you don’t know anybody’sreal number anymore”- call 1-800-in-jail, type in your cellnumber, say your password, andsay the name of the person youwant to call http://bit.ly/iaVWcr

KangarooRider“you haven’t lived until...”- week-long instructional coursesteach you how to become amaster rider- ride in a pouch- ride on top- tie 2 together and have them pullyou on rollerblades

which is your fav?

want to know when we launch?

what’d we test?

relative interest

market segment

relative interest “If you had $5, which of the following features would you buy?”

formulas fordetermining what to ship

an exercise we use If you had 3 years to launch, which features would you build? If you had 2 weeks, which feature would you build?

why go small? Facebook shipped without video, chat, games or apps.

why go small? Groupon built a community of over a million users with just one deal per day.

why go small? Airbnb raised $25,000 by selling boxes of cereal.

something that works for us when we build a product, we start with the ONE feature that makes the product diﬀerent

if you start small you can ship earlier

if you ship earlier you can make money sooner

if you make money sooner chances are you’re having fun

when to ship it?

when to ship it? If you’re not building a nished product ( Michelangelo’s David, a Ferrari 575M Maranello),you probably shouldn’t be spending years before you ship something.

when to ship it?The potential for change on a 4-week project is several orders of magnitude smaller than the potential for change on a 3-year project.

are you in this situation? Your marketing department met for 9 weeksto choose your product logo and color scheme.

are you in this situation?Your legal department kicked back every*decent* piece of copy for “legal reasons.”

are you in this situation?You’re pretty sure you’ll ship your software sometime in Q1, Q2, Q4...Q12 ?!?!

storytime

enterprise client

b2b enterprise product

10 weeks to rst releaseWhat was the bare minimum you need tobuild in order to start selling this product?

they release a new feature every 2 weeks

track coﬀee productionelectronically

4 weeks to rst release

getting feedback Did we build the right thing? Does it solve your problem?

8 weeks to oﬃcial launch

achieve, celebrate, repeat

when to ship it?For new products, we try to timebox the rst release to 4 weeks or less.

when to ship it?For existing products, we try to ship a release to production *at least* once a month.

bold claim the best new products havecustomers before they even ship

http://bit.ly/edFIZ9

bold claimif you never ship, your team will burn out

now that we knowwhat and when to ship

what things mattermost when building a product?

product championhas the overall product vision, and the energy to see the problem solved

product champion decides what ships when

tech leaddecides how the product should work

tech leadmaintains technical context andtechnical vision for the product

designer translates the product vision intosomething that has form and is functional

designeris more than a Photoshop monkey

designerpair your designers with your developers

pay attention to your teamproducts are re ections of the team that builds them

what things mattermost when building a product?

lessons learned

on-call physical training coachescombined with personally tailored tness software

2 weeks to rst release

paying customers by 3rd week

A, B, C - level work reduce waste

making decisions don’t get stuck!

making decisions “It’s software...emphasis on the soft.” - Craig Andera

supportWhat happens when...

production readiness limit surprises

production readiness chaos monkey

production readinessvelocity, cost, availability, performance, reliability

high-bandwidthcommunication keep people in the loop

shipping!achieve, celebrate, repeat

challengeship something to real users in the next 4 weeks

need help?shay@thinkrelevance.com @shayfrendt

questions?shay@thinkrelevance.com @shayfrendt

thanks!shay@thinkrelevance.com @shayfrendt

Teams That Ship Have More Fun! (And Profit)

by shayfrendt on Mar 29, 2011

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Teams That Ship Have More Fun! (And Profit) — Presentation Transcript

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