On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
“ Security, Simplicity and Style for Today’s Modern Home”
INSERT WEB ADDRESS HERE
Messaging will vary based on the keywords searched so as to deliver a more relevant message to consumer.
A person who searches for “baby monitor security” has a different reason for searching than a person who inputs “2 way baby monitor” and messaging in ad served to the two groups must reflect this.
Paid Search: Testing
Test different landing pages and track those customers using Google Analytics or Omniture to understand which landing pages are most effective at driving our customers to authorized retailers/e-tailers, i.e. Babies “R” Us or Target.
Paid Search: Audience Targeted:
The audience targeted is first-time Generation X and Y parents having their first child and are in the process of researching products to add to their baby shower registry.
Paid Search: Impressions
Monthly impressions across all search engines: 218,251
Yearly impressions across all search engines: 2,619,012
Paid Search: Success Metrics and Costs
Click Through Rate:
Monthly clicks across all search engines (At 2% Click through rate): 4,365