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Delivered to the York Technology Alliance (YTA) Services Peer Group on November 12, 2010
"Partnering and ultimately going to market with large technology companies brings with it a great many benefits — and an equal number of challenges. From navigating a complex, matrix organization to knowing what moves the dial for an individual seller to an executive sponsor, getting it right can mean a difference measured in months of time and millions of dollars.
Sharing lessons learned from over sixteen years of building strategic alliances in the software and IT services sectors, Shawn Yeager will provide insights into the practical steps technology vendors can take to accelerate the process and dramatically improve the outcomes of partnering with Big IT."