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Better Beat the Odds: Make games you love and stop eating KD every night

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My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th …

My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th

http://gamercamp.ca

Published in: Business, Technology
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  • 1. GAMERCAMPBETTER BEATTHE ODDSMake games you love and stop eating KD every night. 1
  • 2. 2
  • 3. 2
  • 4. GAMERCAMPWHAT’S THEPOINT? 3
  • 5. GAMERCAMP#NOKD 4
  • 6. GAMERCAMP@SHAWNYEAGER 5
  • 7. GAMERCAMPWHY THISGUY? 6
  • 8. DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 7
  • 9. YES?YOU’REBUILDING ABUSINESS. 8
  • 10. SHIFT YOUR THINKING. 9
  • 11. COMMIT TO BUILD A BUSINESS. 10
  • 12. ACQUIRE NEW SKILLS. 11
  • 13. DECISION POINTS 12
  • 14. GAMERCAMPSHIFT YOUR THINKING. 13
  • 15. MYTH:I CAN GET BYWITHOUTBUSINESSSKILLS. 14
  • 16. MYTH:IF I MAKEINSANELY GREATGAMES, THEREST WILL WORKITSELF OUT. 15
  • 17. 16
  • 18. BIG MONEYDigital games to double to $53B over next 5yearsMobile gaming alone is expected to triple to$17.5 billion by 2016Source: Ovum 17
  • 19. MYTH:BUILDING ABUSINESSMEANS SELLINGOUT. 18
  • 20. BUSINESS ISA GAME.PLAY ITWELL. 19
  • 21. GAMERCAMPCOMMIT TO BUILD ABUSINESS. 20
  • 22. WHAT AREYOUCOMMITTINGTO? 21
  • 23. BUSINESSREVENUE >PERSONALINCOME 22
  • 24. COMPANY >PRODUCT 23
  • 25. PRIORITY 1:CLEARLYDEFINESUCCESS 24
  • 26. THEFUNDAMENTALS 25
  • 27. PLANNING 26
  • 28. NEED (WANT) 27
  • 29. HOW YOURPRODUCTMEETS IT 28
  • 30. MARKETOPPORTUNITY 29
  • 31. REVENUEPOTENTIAL 30
  • 32. HOW TOCAPTURE IT 31
  • 33. DOES THISFIT? 32
  • 34. http://www.businessmodelgeneration.com/ 33
  • 35. CUSTOMER SEGMENTS images by JAM 34
  • 36. VALUE PROPOSITIONS images by JAM 35
  • 37. CHANNELS images by JAM 36
  • 38. CUSTOMER RELATIONSHIPS images by JAM 37
  • 39. REVENUE STREAMS images by JAM 38
  • 40. KEY RESOURCES images by JAM 39
  • 41. KEY ACTIVITIES images by JAM 40
  • 42. KEY PARTNERS images by JAM 41
  • 43. COST STRUCTURE images by JAM 42
  • 44. customer key activities value proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM 43
  • 45. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 44
  • 46. http://www.theleanstartup.comTHE LEAN STARTUP 45
  • 47. FINANCE 46
  • 48. CASH FLOW 47
  • 49. GROWTHRATE 48
  • 50. PROFIT ANDLOSS 49
  • 51. BALANCESHEET 50
  • 52. BREAK-EVENANALYSIS 51
  • 53. PRODUCT MANAGEMENT 52
  • 54. PRODUCT MANAGEMENT "is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to generate biggest possible value to the business" —Wikipedia 53
  • 55. Martin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/PRODUCT MANAGEMENT 54
  • 56. MARKETING 55
  • 57. Product Price Place Promotion 56
  • 58. 57
  • 59. 58
  • 60. 59
  • 61. RESOURCES & TOOLS• OnStartups http://onstartups.com• Market-by-Numbers http://market-by-numbers.com• Startup Marketing: http://startup-marketing.com/• HubSpot http://www.hubspot.com 60
  • 62. SALES 61
  • 63. SETTINGTARGETS 62
  • 64. MEASURINGACTUALS 63
  • 65. E.G. UNITS,ARPU, ARPPU 64
  • 66. COST OFSALES (COS) 65
  • 67. CUSTOMERACQUISITIONCOST (CAC) 66
  • 68. LIFETIMECUSTOMERVALUE (LCV) 67
  • 69. OPERATIONS 68
  • 70. CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/• Accounting• Landing pages• Analytics• Project management• Source control 69
  • 71. GAINING ANEDGE 70
  • 72. BECOME ABETTERNEGOTIATOR 71
  • 73. 72
  • 74. BUILD SMARTPARTNERSHIPS 73
  • 75. COMMONOBJECTIVES 74
  • 76. SPECIFICGOALS 75
  • 77. MEASURABLEOUTCOMES 76
  • 78. SHARED RISK& REWARD 77
  • 79. BUILD ABRAND 78
  • 80. CREATEMULTIPLEWAYS TOGET PAID 79
  • 81. Music for Nothing and the Fans for Freehttp://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/ 80
  • 82. EXHAUSTYOURFINANCINGOPTIONS 81
  • 83. • CrowdStar Fund http://www.crowdstar.com/fund• Industry Canada http://ic.gc.ca• Ontario Network of Excellence http://www.oneinnovation.ca• Canada Media Fund http://www.cmf-fmc.ca 82
  • 84. LOOK FORPATTERNS 83
  • 85. GAMERCAMPACQUIRE NEW SKILLS. 84
  • 86. TAKE STOCK 85
  • 87. BUILD, BUYOR BORROW? 86
  • 88. SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101• Business models• Marketing• Financial planning• Sales• Raising money 87
  • 89. COROLLARY:BEG,BORROW ANDSTEAL 88
  • 90. KAIZEN 89
  • 91. MEASURE,ANALYZE,ITERATE 90
  • 92. DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 91
  • 93. DECISION POINTS 92
  • 94. GAMERCAMP@SHAWNYEAGERSHAWNYEAGER.COM 93
  • 95. GAMERCAMPPHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/ photostream/• Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/ photostream/• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/ photostream/• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/ photostream/• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/ photostream/ 94

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