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Better Beat the Odds: Make games you love and stop eating KD every night
 

Better Beat the Odds: Make games you love and stop eating KD every night

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My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th

My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th

http://gamercamp.ca

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    Better Beat the Odds: Make games you love and stop eating KD every night Better Beat the Odds: Make games you love and stop eating KD every night Presentation Transcript

    • GAMERCAMPBETTER BEATTHE ODDSMake games you love and stop eating KD every night. 1
    • 2
    • 2
    • GAMERCAMPWHAT’S THEPOINT? 3
    • GAMERCAMP#NOKD 4
    • GAMERCAMP@SHAWNYEAGER 5
    • GAMERCAMPWHY THISGUY? 6
    • DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 7
    • YES?YOU’REBUILDING ABUSINESS. 8
    • SHIFT YOUR THINKING. 9
    • COMMIT TO BUILD A BUSINESS. 10
    • ACQUIRE NEW SKILLS. 11
    • DECISION POINTS 12
    • GAMERCAMPSHIFT YOUR THINKING. 13
    • MYTH:I CAN GET BYWITHOUTBUSINESSSKILLS. 14
    • MYTH:IF I MAKEINSANELY GREATGAMES, THEREST WILL WORKITSELF OUT. 15
    • 16
    • BIG MONEYDigital games to double to $53B over next 5yearsMobile gaming alone is expected to triple to$17.5 billion by 2016Source: Ovum 17
    • MYTH:BUILDING ABUSINESSMEANS SELLINGOUT. 18
    • BUSINESS ISA GAME.PLAY ITWELL. 19
    • GAMERCAMPCOMMIT TO BUILD ABUSINESS. 20
    • WHAT AREYOUCOMMITTINGTO? 21
    • BUSINESSREVENUE >PERSONALINCOME 22
    • COMPANY >PRODUCT 23
    • PRIORITY 1:CLEARLYDEFINESUCCESS 24
    • THEFUNDAMENTALS 25
    • PLANNING 26
    • NEED (WANT) 27
    • HOW YOURPRODUCTMEETS IT 28
    • MARKETOPPORTUNITY 29
    • REVENUEPOTENTIAL 30
    • HOW TOCAPTURE IT 31
    • DOES THISFIT? 32
    • http://www.businessmodelgeneration.com/ 33
    • CUSTOMER SEGMENTS images by JAM 34
    • VALUE PROPOSITIONS images by JAM 35
    • CHANNELS images by JAM 36
    • CUSTOMER RELATIONSHIPS images by JAM 37
    • REVENUE STREAMS images by JAM 38
    • KEY RESOURCES images by JAM 39
    • KEY ACTIVITIES images by JAM 40
    • KEY PARTNERS images by JAM 41
    • COST STRUCTURE images by JAM 42
    • customer key activities value proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM 43
    • The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 44
    • http://www.theleanstartup.comTHE LEAN STARTUP 45
    • FINANCE 46
    • CASH FLOW 47
    • GROWTHRATE 48
    • PROFIT ANDLOSS 49
    • BALANCESHEET 50
    • BREAK-EVENANALYSIS 51
    • PRODUCT MANAGEMENT 52
    • PRODUCT MANAGEMENT "is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to generate biggest possible value to the business" —Wikipedia 53
    • Martin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/PRODUCT MANAGEMENT 54
    • MARKETING 55
    • Product Price Place Promotion 56
    • 57
    • 58
    • 59
    • RESOURCES & TOOLS• OnStartups http://onstartups.com• Market-by-Numbers http://market-by-numbers.com• Startup Marketing: http://startup-marketing.com/• HubSpot http://www.hubspot.com 60
    • SALES 61
    • SETTINGTARGETS 62
    • MEASURINGACTUALS 63
    • E.G. UNITS,ARPU, ARPPU 64
    • COST OFSALES (COS) 65
    • CUSTOMERACQUISITIONCOST (CAC) 66
    • LIFETIMECUSTOMERVALUE (LCV) 67
    • OPERATIONS 68
    • CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/• Accounting• Landing pages• Analytics• Project management• Source control 69
    • GAINING ANEDGE 70
    • BECOME ABETTERNEGOTIATOR 71
    • 72
    • BUILD SMARTPARTNERSHIPS 73
    • COMMONOBJECTIVES 74
    • SPECIFICGOALS 75
    • MEASURABLEOUTCOMES 76
    • SHARED RISK& REWARD 77
    • BUILD ABRAND 78
    • CREATEMULTIPLEWAYS TOGET PAID 79
    • Music for Nothing and the Fans for Freehttp://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/ 80
    • EXHAUSTYOURFINANCINGOPTIONS 81
    • • CrowdStar Fund http://www.crowdstar.com/fund• Industry Canada http://ic.gc.ca• Ontario Network of Excellence http://www.oneinnovation.ca• Canada Media Fund http://www.cmf-fmc.ca 82
    • LOOK FORPATTERNS 83
    • GAMERCAMPACQUIRE NEW SKILLS. 84
    • TAKE STOCK 85
    • BUILD, BUYOR BORROW? 86
    • SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101• Business models• Marketing• Financial planning• Sales• Raising money 87
    • COROLLARY:BEG,BORROW ANDSTEAL 88
    • KAIZEN 89
    • MEASURE,ANALYZE,ITERATE 90
    • DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 91
    • DECISION POINTS 92
    • GAMERCAMP@SHAWNYEAGERSHAWNYEAGER.COM 93
    • GAMERCAMPPHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/ photostream/• Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/ photostream/• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/ photostream/• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/ photostream/• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/ photostream/ 94