The Mobile Life of a Young Adult
Survey Monkey          • 10 survey questions asking young adults            about their daily mobile usage          • 8 mu...
Young adults grab for mobile• Wake up and check (in order): iMessage, Instagram,  Facebook, email, then missed calls96.23%...
#2 In the morning what is the first app you checkon your mobile device? A text message is a personal way of communication,...
Mobile use at school• Mobile is in constant use in the classroom, library,  walking to and from places, gym, meals, EVERYW...
Mobile use in the classroom• Check email, text, and social media apps• Discrete use under the desk• Use news, internet, ga...
#3 Where do you first look for daily news?A computer is still the leading device for daily news, butmobile is creeping up ...
Common mobile news apps   FlipBoard       Spun   Accuweather   The Onion       Cnet      Pulse
#4. On average how many people do you text a day?Depending on the person, it varies how many people theytext a day, but on...
Mass communicating apps used on a 24/7 basis        GroupMe                WhatsApp        SnapChat             FindMyFrie...
#5. How do you connect and share on a week day?Text messaging is the leading way in contacting a friend and I do not seeth...
Facebook Mobile usage• Connect with long distant friends or family• Check up on photos• Chat with someone whose number you...
Facebook and Twitter come as second nature for youngadults      They should just come with the phone upon                 ...
#6. Do you like photos more on Facebook or Instagram?People like both the photos shared on Instagram andFacebook, but it i...
Instagram    Friendly yet extremely competitive      Apps that boost your photo ability and credibility InstaCollage      ...
Examples of bragging and successful Instagram postsEditing photos on Instagram with the provided filters and/oradditional ...
Common Young Adult App folders        Gym Pocket Trainer            Social CenterMany young adults do not like excessive h...
Common Apps on a Male HomescreenGaming apps as well as sport apps are much more common tofind on a young male adult’s home...
Common Apps on a Female HomescreenSocial networking and wellness apps are extremely common tofind on a young female adult’...
Home mobile usage• Less usage than at school or in the city• Acts much more like a communication device• Increase in mobil...
Weekend Mobile Life• The epidemic Fear Of Missing Out (FOMO) has plagued  young adults across the country due to:         ...
Mobile use out at dinner                                          • Constant use at the                                   ...
#6. When sitting down at a meal with friends howfrequently do you check your phone for notifications?It is clear from this...
Mobile use in a city   • High mobile app usage   • High texting rate   • Connecting to make plans not have conversation   ...
App usage in a city• Increase in mobile use between planning the night out,  sharing photos and status                  Re...
#7. Fastest way of contacting a group of friends to makeweekend plans?Plans are always changing in the young adult world. ...
Most popular app among young adults• Shattered screen, water damage, and stolen phones is  highly common in the young adul...
ApendexTake note of the diverse app folders and the amount of socialplanning apps
There are very similar apps across the board with youngadults due to trends, but of course some people have theirown perso...
Notice the number of photo editing apps, as well as the massamount of social networking apps
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Bbdo digital life of a young adult

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Caroline Melly is a American Studies Major at Trinity College and recently did a study of young adults (college students) and their mobile behaviors.

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Bbdo digital life of a young adult

  1. 1. The Mobile Life of a Young Adult
  2. 2. Survey Monkey • 10 survey questions asking young adults about their daily mobile usage • 8 multiple choice and 2 short answer questions • 56 young adults completed the survey • http://www.surveymonkey.com/s/S2GTMF8
  3. 3. Young adults grab for mobile• Wake up and check (in order): iMessage, Instagram, Facebook, email, then missed calls96.23% of the survey takers admitted to checking theirmobile device first thing in the morning, before going to brushtheir teeth, reassuring that young adults are always “on”.
  4. 4. #2 In the morning what is the first app you checkon your mobile device? A text message is a personal way of communication, thus making its importance and urgency higher than Email, Facebook, and daily news
  5. 5. Mobile use at school• Mobile is in constant use in the classroom, library, walking to and from places, gym, meals, EVERYWHERE• It is a tool to make plans and connect with friends• Influx in checking text, email, and social media apps which at school• It can act as a device to further your education experience with the help of educational apps
  6. 6. Mobile use in the classroom• Check email, text, and social media apps• Discrete use under the desk• Use news, internet, game apps• High use is due to boredom in class• Helpful calculator, voice notes, reminder apps• Increase in tablet use in class room
  7. 7. #3 Where do you first look for daily news?A computer is still the leading device for daily news, butmobile is creeping up rapidly among young adults
  8. 8. Common mobile news apps FlipBoard Spun Accuweather The Onion Cnet Pulse
  9. 9. #4. On average how many people do you text a day?Depending on the person, it varies how many people theytext a day, but on average is 4-7 people. Personally I thinkthere should be more 10+ answers
  10. 10. Mass communicating apps used on a 24/7 basis GroupMe WhatsApp SnapChat FindMyFriends
  11. 11. #5. How do you connect and share on a week day?Text messaging is the leading way in contacting a friend and I do not seethat changing any time soon. Facebook and Instargram are huge hubs forsharing photos and status. In general people like using all three socialnetworking platforms.
  12. 12. Facebook Mobile usage• Connect with long distant friends or family• Check up on photos• Chat with someone whose number you may not have• Share photos from my mobile device• Quick search a person or brand
  13. 13. Facebook and Twitter come as second nature for youngadults They should just come with the phone upon purchase
  14. 14. #6. Do you like photos more on Facebook or Instagram?People like both the photos shared on Instagram andFacebook, but it is much more common among young adultsto “Like” photos on Instagram, for it is not as personal as aFacebook “Like”.
  15. 15. Instagram Friendly yet extremely competitive Apps that boost your photo ability and credibility InstaCollage Followers Camera+ Stats
  16. 16. Examples of bragging and successful Instagram postsEditing photos on Instagram with the provided filters and/oradditional apps has created a network of truly spectacularphotos
  17. 17. Common Young Adult App folders Gym Pocket Trainer Social CenterMany young adults do not like excessive home screenpages due to their already unorganized lifestyle, so foldersare a way to minimize the clutter
  18. 18. Common Apps on a Male HomescreenGaming apps as well as sport apps are much more common tofind on a young male adult’s home screen
  19. 19. Common Apps on a Female HomescreenSocial networking and wellness apps are extremely common tofind on a young female adult’s home screen
  20. 20. Home mobile usage• Less usage than at school or in the city• Acts much more like a communication device• Increase in mobile conversations with parents• Check in with social networking apps but not as much sharing• Different set of contacts vary from place to place
  21. 21. Weekend Mobile Life• The epidemic Fear Of Missing Out (FOMO) has plagued young adults across the country due to: SocialCam InstagramA form of instantly bragging about your current whereabouts,entourage, and scene through edited videos and photos
  22. 22. Mobile use out at dinner • Constant use at the dinner table among young adults • Feel a need to be contactable and connected VenmoVenmo app is used to even out and fairlysplit the bill when out with a large group offriends
  23. 23. #6. When sitting down at a meal with friends howfrequently do you check your phone for notifications?It is clear from this data that mobile devices are primarilyincorporated into meals on a daily basis. To classify anintimate meal, is a phoneless meal for that’s when you aresolely alone
  24. 24. Mobile use in a city • High mobile app usage • High texting rate • Connecting to make plans not have conversation • Maps for directions and finding locations
  25. 25. App usage in a city• Increase in mobile use between planning the night out, sharing photos and status Results in low/dead battery Charging case lengthens the night
  26. 26. #7. Fastest way of contacting a group of friends to makeweekend plans?Plans are always changing in the young adult world. In orderto stay completely in contact with everyone, masstexting/communicating is the way to successfully plan.
  27. 27. Most popular app among young adults• Shattered screen, water damage, and stolen phones is highly common in the young adult world Find My iPhone • GPS works incredibly well • Most common app out of all the home page screen shots • Connects with iCloud
  28. 28. ApendexTake note of the diverse app folders and the amount of socialplanning apps
  29. 29. There are very similar apps across the board with youngadults due to trends, but of course some people have theirown personal interest and style
  30. 30. Notice the number of photo editing apps, as well as the massamount of social networking apps

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