The 451 Group Overview

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  • The 451 Group has been in business since 2000 & we are growing We are focused on the business (selling & investing) of IT….not just on technology.In short, the business of making money around ITInnovation is key: We are interested in and focus on CHANGE. Disruptive Technology & Business Models
  • Diverse group of clients: Buyers, sellers, investors, consultants – from the largest venerable company to the youngest seed company Investment bankers get the SAME Syndicated Research as a Software ConsultantWe are the RAW MATERIAL to your research
  • We have a predominantly supply side & end user focus.We focus on the problems End User’s face. We enable effective decision making.
  • We are interested on what’s happening at the bigger firms (not SMB, not consumers)The ‘consumerization’ of Enterprise IT
  • We focus on:Syndicated ResearchAnalysts Support:Go to Market Support
  • Qualitative: Opinion based analysis/experienceQuantitative: The market sizing backing up the research
  • Market Insight is a Time efficient tool. We detail trends in a granular way. Understand companies in your ecosystrem.All our customers use this services & log on almost every day.
  • Part of the same service but focused on M&AUnderlying effect on existing sectors regarding M&A
  • Topic specific reports.Generate a deep understanding of how this might impact your business Many of the LFR are linked thematially. The program is intellectually & logically linked. Price fixed way of consuming our products (versus ala carte).
  • Phone & in person available.
  • 451 is completely objective … we Don't do White Papers or Multi-client studiesWe do allow reprints (use externally on web site / support the story)We will participate in events you are running…we won’t talk about your products but will talk about the market, etc.
  • We run our own events.
  • Focus on embryonic / growing marketsCategorization is VERY granular
  • Widely used by Corporate Development groupsGreat tool for CompsProprietary insight whereby public & buying private companiesOr private buying private
  • Service designed to give the BEST return of time invested for the reader
  • Service designed to give the BEST return of time invested for the reader
  • Service designed to give the BEST return of time invested for the reader
  • Service designed to give the BEST return of time invested for the reader
  • Service designed to give the BEST return of time invested for the reader
  • Service designed to give the BEST return of time invested for the reader
  • The 451 Group Overview

    1. 1. A technology analyst and data company that helps executives make better decisions<br />
    2. 2. The 451 Group is a leading technology-industry analyst and data company focused on the business of enterprise IT innovation. Through its five owned and operated divisions, The 451 Group provides critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments. Clients of the company — at vendor, investor, service-provider and end-user organizations — rely on The 451 Group’s insight and data to support both strategic and tactical decision-making. <br />Founded in 2000, the 451 Group is headquartered in New York, with offices in key locations, including San Francisco, Washington, DC, London, Boston, Seattle and Denver.<br />
    3. 3. 451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.<br />The 451 Group<br />Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research. <br />The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.<br />TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.<br />ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends. <br />
    4. 4. The 451 Group<br />Founded in 2000<br />New York City: HQ<br />Offices in London, San Francisco & Boston<br />Staff of 165+<br />30+ Analysts<br />Analyzing the business of enterprise IT innovation<br />
    5. 5. Customers<br />Management decision-makers at:<br />Technology product companies<br />Technology services companies<br />Investment banking and law firms<br />Buy-side<br />Consulting<br />Enterprise end users<br />
    6. 6. 451 Research<br />What do we analyze?<br />Competitive dynamics of innovation <br /><ul><li>Funding and formation
    7. 7. Product development and go-to-market strategy
    8. 8. Competitive landscape and business development
    9. 9. M&A scenarios and exits</li></ul>End-user adoption<br /><ul><li>Inhibitors and accelerators
    10. 10. Trends and patterns
    11. 11. Vendor selection
    12. 12. Specific deployments (case studies)</li></li></ul><li>451 Research<br />We Cover Enterprise IT<br />Infrastructure and infrastructure management<br />Applications and application development<br />Datacenters <br />Security<br />Information management<br />Consumption and delivery models<br />Mobility<br />Storage<br />
    13. 13. What do our customers get from us?<br />Published syndicated research<br />Analyst advisory and support<br />Go-to-market support<br />
    14. 14. Syndicated Research<br />
    15. 15. 451 Market Insight Service<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation. <br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types are:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports <br />
    16. 16. 451 TechDealmaker<br />451 TechDealmaker examines the opportunities for and implications of corporate mergers and acquisitions within core areas of enterprise IT innovation covered by The 451 Group.<br />The service delivers two major types of analyses:<br />Forward-looking reports:The service specializes in providing anticipatoryanalysis of specific sectors and companies that are likely to see M&A activity within the next 6-18 months.<br />Insight into recent transactions:The service also focuses on interpretation ofannounced transactions that The 451 Group believes will have significant impact on emerging enterprise IT market segments.<br />
    17. 17. 451 Research: Long-Format Reports<br />40 reports annually, between 40 and 80 pages in length<br />Detailed, 360-degree examination of specific technologies and trends<br />Technology innovation, vendor analysis, supply/demand, M&A, etc.<br />
    18. 18. 451 Research: Analyst Advisory<br />Access to analysts by phone and in-person<br />Message testing<br />Adjacent market introduction<br />Company and ecosystem diligence<br />
    19. 19. 451 Research: Go-to-Market Support<br />Reprint rights<br />Quotation support<br />Live customer-facing activities<br />Webinars<br />Full-scale conferences<br />Small-scale events<br />
    20. 20. The 451 Group Events <br />Global Events <br />Organized as extension of the company’s research agenda (Cloud, Datacenter, Information Management)<br />Offer opportunities for directed dialogue between clients, key market influencers and 451 analysts<br />Held in locations reflecting the 451’s global reach <br />
    21. 21. A smart way to package relevant research<br />Short-format, long-format, analyst advisory, events<br />Prix Fixe vs. A La Carte!<br />451 Research: Themed Subscription Programs<br />
    22. 22. 451 Research: Themed Subscription Programs<br />Current themed subscription programs:<br />Infrastructure computing for the enterprise (ICE)<br />Open source (CAOS)<br />Security (ESP)<br />Euro (EURO)<br />Eco-IT (ECO)<br />Information Management (IM)<br />Cloud (CloudScape)<br />Storage<br />
    23. 23. 451 Research: Quantitative Research<br />Market size, share and growth forecasts for key segments of the enterprise technology marketplace<br />Virtualization Software<br />Cloud Computing<br />Bi-annual overview reports<br />Monthly segment reports<br />Analyst access<br />
    24. 24. 451 Research: M&A KnowledgeBase<br />Web-based technology transaction database <br />Complete from 2002, updated daily<br />Taxonomy-driven categorization<br />Proprietary data<br />Deal rationales<br />
    25. 25. Summary<br />The 451 Group<br />Unique combination of research, analysis & data<br />Published syndicated research on emerging markets<br />Daily qualitative & quantitative insight<br />Analyst advisory, support<br />Global events<br />Go-to-market support<br />
    26. 26. A technology analyst and data company that helps executives make better decisions<br />
    27. 27. Programs<br />Information Management (IM)<br />Information Computing for the Enterprise (ICE)<br />CloudScape<br />Mobility Markets<br />Enterprise Security (ESP)<br />Storage Infrastructure<br />
    28. 28. Information Management<br />Information Risk & Opportunity Management<br />Next-Generation Data Warehousing<br />Enterprise Search<br />Research Director: Nick Patience<br />Storage Systems& Storage Management<br />BI<br />Analytics<br />E-Discovery<br />Info Governance<br />Data Integration<br />Text Analysis<br />
    29. 29. Information Management: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports<br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on Information Management<br />
    30. 30. Information Management: Long-Format Reports<br />Detailed reports between 40 and 80 pages in length<br />360-degree examination of specific technologies and trends<br />Technology innovation, supply/demand, vendor analysis, M&A, etc.<br />
    31. 31. Infrastructure Computing for the Enterprise (ICE)<br />Virtualization<br />DatacenterAutomation<br />High-PerformanceComputing<br />Research Director: Rachel Chalmers<br />Application Lifecycle Management<br />PerformanceManagement<br />Service-Level Management & Architecture<br />
    32. 32. Infrastructure Computing for the Enterprise: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports<br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on Infrastructure Computing<br />
    33. 33. Infrastructure Computing for the Enterprise: Long-Format Reports<br />Detailed reports between 40 and 80 pages in length<br />360-degree examination of specific technologies and trends<br />Insight on virtualization, datacenter automation and performance management <br />
    34. 34. CloudScape<br />Public Cloud Market Trends and End-User Adoption<br />Cloud Market Sizing, Growth Drivers/Inhibitors<br />Public Cloud Impact on Competitive Environment<br />Research Director: Sean Hackett<br />Software as a Service<br />Software Infrastructure as a Service<br />Infrastructure as a Service<br />Platform as a Service<br />IT Management as a Service<br />
    35. 35. CloudScape: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports<br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on Cloud Computing <br />
    36. 36. CloudScape: Long-Format Reports<br />8 reports annually, between 40 and 80 pages in length<br />Detailed, 360-degree examination of specific markets and trends<br />Market analysis, trends, end-user adoption, service-provider analysis, competitive landscape, M&A, disruption, etc.<br />
    37. 37. Mobility Markets<br />Smartphones<br />Tablet Computing<br />Enterprise Mobility Management<br />Enterprise MobileApp DevelopmentPlatforms<br />Research Director: Chris Hazelton<br />Mobile Payments and Banking<br />Mobile Advertising and Commerce<br />Machine-to-Machine (M2M)<br />
    38. 38. Mobility Markets: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports<br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on the Mobility Market<br />
    39. 39. Mobility Markets: Long-Format Reports<br />4–6 reports annually, between 25 and 50pages in length<br />Detailed, 360-degree examination of specific technologies and trends<br />Technology innovation, supply/demand, vendor analysis, M&A, etc.<br />
    40. 40. Enterprise Security Program<br />Identity, Entity, & Access Management<br />Data Security<br />Application Security<br />Research Director: Joshua Corman<br />Security Management & GRC<br />Network, Endpoint, & Server Security<br />Virtual, Cloud & Mobile Security<br />
    41. 41. Enterprise Security Program: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports <br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on Enterprise Security<br />
    42. 42. Enterprise Security Program: Long-Format Reports<br />4 detailed reports annually, between 40 and 80 pages in length<br />360-degree examination of specific technologies and trends<br />Insights on the critical issues, technologies and leading players for enterprise security <br />
    43. 43. Storage Infrastructure<br />Data Protection<br />Disaster Recovery<br />Storage Systems<br />Storage Tiers<br />Storage Networking<br />StorageComponents<br />Research Director: Simon Robinson<br />Archiving<br />Storage Management<br />Cloud Storage<br />Storage Services<br />Converged Infrastructure<br />Storage Security<br />
    44. 44. Storage Infrastructure: Short Reports<br />Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation<br />Designed for rapid consumption<br />Modular, SWOT analysis, 451 Take<br />The five core report types:<br />Impact Reports<br />Market Developments<br />Spotlights<br />Analyst Notes<br />User Deployment Reports<br />Case Studies<br />Vendor <br />Tracking<br />Daily Insight <br />Daily Analytical Insight on Storage Infrastructure Market<br />
    45. 45. Storage Infrastructure: Long-Format Reports<br />4–6 reports annually, between 40 and 80 pages in length<br />Detailed, 360-degree examination of specific technologies and trends<br />Technology innovation, supply/demand, vendor analysis, M&A, etc.<br />
    46. 46. Tier1 Research<br />
    47. 47. Tier1 Research<br />Founded in 2000, acquired by 451 in 2006<br />New York City: HQ<br />Offices in Bethesda, MD & San Francisco<br />Staff of 20<br />10 Analysts<br />Analyzing Hosting, Multi-Tenant Datacenter, & Internet Infrastructure.<br />
    48. 48. Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research. Our clients depend on Tier 1 Research for:<br />Company funding and formation<br />Product development and go-to-market strategy<br />Competitive landscape and business development<br />New builds and facilities expansion<br />Company financials, M&A scenarios and exits<br />End user adoption information<br />Tier1 Research <br />
    49. 49. Tier1 Research<br />Segments We Cover<br />Tier1 Research aggregates the perspectives of public/private investors, vendors and customers to deliver concise analysis and recommendations to the vendors, service providers and investors in the outsourced managed IT Infrastructure services industry<br />Segments covered include:<br />Multi-tenant Datacenter Infrastructure<br />Co-location and third party services<br />Managed Services<br />Hosting (dedicated, shared, mass market)<br />
    50. 50. Tier1 Research: Short-Format Reports <br />Daily T1R<br />6-8 reports published daily<br />Designed for rapid consumption<br />T1R Take<br />
    51. 51. Tier1 Research: Long-Format Reports<br />20 reports annually between 40 and 80 pages in length<br />Detailed, 360 degree examination of specific technologies and trends<br />Technology innovation, vendor analysis, supply/demand, M&A, and other key segments<br />
    52. 52. Tier1 Research: Analyst Advisory<br />Access to analysts by phone and in-person<br />Message testing<br />Adjacent market introduction<br />Company and eco-system diligence<br />
    53. 53. Tier1 Research: Go to Market Support<br />Reprint rights<br />Quotation support<br />Webinars<br />Live customer-facing activities<br />
    54. 54. Market Monitor and 451 KnowledgeBase<br />
    55. 55. Market Monitor: Cloud Computing<br /><ul><li>12 reports yearly covering 150+ vendors in 15 segments of the cloud ‘as-a-service’ marketplace</li></ul>Market Monitor: Cloud-Enabling Technologies<br /><ul><li>12 reports yearly covering 120+ vendors in 14 segments for server virtualization and on-premises cloud-enabling technologies marketplace</li></ul>Market Monitor: Desktop Virtualization<br /><ul><li>4 reports yearly covering 50+ vendors within the desktop virtualization ecosystem</li></ul>451 Market Monitor Services<br />Market sizing and forecast data for key segments of theemerging enterprise IT industry     <br />
    56. 56. 451 Market Monitor Services<br />Forecasts <br />Five-year market-size and growth projections for all segments<br />Reports <br />Twice-yearly long-form “Overview” reports showing overall size and growth of all segments<br />Multiple segment reports offering more granular detail by sector<br />Data (spreadsheet format)<br />Leading vendors<br />Breakouts by:<br />Geographic region<br />Industry verticals<br />Enterprise size (SMB vs enterprise)<br />List of all vendors in segment<br />Access to Analysts<br />'Spot' access via unlimited email/phone inquiry<br />In-depth access via structured consultation with Market Monitor analysts<br />
    57. 57. Unique value delivered through Market Monitor<br />No “other” (slush-bucket) category<br />True bottom-up process<br />Best data on emerging tech with revenue models for each company<br />Private-company insight<br />Straightforward process & available for questions <br />Transparency<br />Holistic, cross-sector view <br />Non-siloed<br />When combined with qualitative services (CloudScape, ICE, e.g.) provides a comprehensive view of the market<br />Total picture<br />
    58. 58. 451 KnowledgeBase Overview<br />The only M&A transactions database tailored to the needs of the IT segment, offering deep insight into private technology valuations and deal rationales<br />Transactions: 25,000+ global M&A deals from 2002 to present<br />Coverage: Information technology and telecom segment, including all hardware & software, Internet, mobility, IT services, hosted services, storage, security, telecom, et al<br />Deep insight: linkage to in-depth analyses from 451 Group TechDealmakerand Tier 1 Research<br />Valuation data: Proprietary estimates of deal values & TTM revenues for hundreds of key transactions<br />Funding data: New !- VC funding data for acquired companies<br />
    59. 59. 451 KnowledgeBase: Unique value proposition<br />
    60. 60. 451 KnowledgeBase key value: more valuations comps <br />E.g., for every ten valuations comparables* in this segment, four come as a result of 451 proprietary estimates<br />*(multiple of trailing revenues)<br />

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