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Etail Conference is an event for multi channel & pure play retailers. Capture eCommerce Growth in Q4 & Beyond

Etail Conference is an event for multi channel & pure play retailers. Capture eCommerce Growth in Q4 & Beyond

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  • 1. August 9th-12th, 2010 The Hilton – Baltimore www.etaileast.com Capture eCommerce Growth In Q4 & Beyond Optimize the core fundamentals of your eCommerce business Keynote Presentation Highlights: "Great conference. Very relevant topics with the right mix of Gilbert Fiorentino high level trends in ecommerce and tactical insights to drive Chief Executive – Technology Products Group the business. Perfect place to connect with industry leaders." Systemax (TigerDirect.com, –Miguel Almeida, VP Online Merchandising & Operations, Walgreens.com CompUSA, CircuitCity.com) Gilbert will discuss Retail 2.0 – The Interactive Networking: Retailer-Led Content: Intersection Of Retail & The Internet. Online shopping offers a Enjoy 9 Exclusive Retailer-to- Over 85% of all eTail wonderful experience from home, Retailer Networking Opportunities presentations will be delivered but many consumers still want to by attending our Industry by retailers themselves. That see, feel, and touch the items they Workshops, Private Executive-Level means you’ll gain tactical are buying. This session offers insights into how Systemax is actually Lunches, Card-Swaps & thought- knowledge from the executives that leveraging the best aspects of online provoking Think Tanks. Build long- are putting strategy into action. shopping in-store, making retail an lasting relationships with your all new experience. See page 9 for retailer peers! See page 2. more details. Brian Bradley EVP HSN.com and Executive-Level Participation: Advanced Services HSN Over 57% of the speaker faculty at eTail is a VP, SVP or a President of Brian believes that if you can find a way their retail organization. In addition, 81% are brand new to the show, to keep your customers engaged and and never participated at an eTail before. You’ll gain new insights and consistently deliver on your promises, strategies that you can immediately apply to your business! you can build an emotional connection between your brand and the consumer. In this highly tactical session, Brian will reveal The Top 7 Things That Will Fuel The Growth Of Your Brand and RETAILERS GET $200 OFF BEFORE JUNE 1ST explore what’s worked, and what PLUS: FREE ACCESS TO AUDIO PRESENTATIONS FROM THIS EVENT (A $550 VALUE!!) hasn’t, for HSN.com. See page 10 for more details. Lead Sponsors: Organized by: Register Today: Call: 888-482-6012 Email:Fax: 416-598-1452 Call: 866-691-7771 etail@wbresearch.com Web: www.etaileast.com
  • 2. Every speaker is REQUIRED to end their presentation with 3 actionable take-aways from their discussion. You’ll walk away with over 153 tactics (from over 51 customized sessions) that you can action immediately after you get back to the office. Special Events Monday, August 9th, 2010: Wednesday, August 11th, 2010: 4:35 PM: 1:05 PM: Retailer-Only Card Swap Invitation-Only C-Level Workshop & Private Lunch This activity is the “retailer-networking” highlight of the 2010 program and you can’t What is top-of-mind for retail and online CEO’s today? miss it. In this “speed dating” like atmosphere, you’ll meet like-minded retailers whose Profitability; revenue maximization; customer retention; strategies will become your own after 3 more days of networking. Be sure to bring lots effective product extensions; and financial performance. All of business cards! these issues and more will be discussed during this closed- door session. This Invitation-Only, high-level networking 5:30 PM: opportunity is exclusive to eTail! It is designed as a eTail 2010 Welcome Reception brainstorming and networking workshop for CEO’s and At the end of the Advanced Search Forum and Email Marketing & Segmentation Day, Presidents only. It is also limited to 20 participants and is exclusively for retailers. Join our roundtable facilitators and join retail executives in this relaxed environment. For those just arriving, this is a perfect workshop participants at this session. opportunity to get all of your registration materials and jumpstart your networking activities at this welcome cocktail reception. Visit www.etaileast.com for updates on participants! If you are interested in attending, and are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463. Tuesday, August 10th, 2010: 1:50 PM: Multi-Channel Consumer Marketing Workshop: The 8:10 AM: Touch Points To Success Card-Swap Hosted by: Dan Scott, Chief Marketing Officer, Scott Kay This is your very first big opportunity to network! You’ll immediately meet and exchange cards with your fellow attendees. Break the ice and start making Whether your product is luxury or mass, this workshop will connections! show you how to supercharge your marketing campaign in a highly successful, yet uncommon formula. In this 12:25 PM: memorable multi-channel marketing session, Dan will offer key examples and customized solutions on the spot. He’ll Invitation-Only SVP/EVP/CMO Workshop & Private Lunch take a complication from the audience and offer a solution Hosted by immediately. This Invitation-Only, high-level networking opportunity is exclusive to eTail! It is designed as a brainstorming and networking workshop for CMO’s, EVP’s and SVP’s 4:15 PM: only. It is also limited to 25 participants and is exclusively for retailers. Join our Retailer-Only Think Tanks roundtable facilitators and workshop participants at this session. Visit Enjoy quality one on one time with eTail retail speakers in www.etaileast.com for updates on participants! If you are interested in attending, and this Retailer-Only roundtable session. Build new are a qualified retailer, email Jarrett Spagnoli at jspagnoli@wbresearch.com or call him relationships with fellow retail executives in this special at 646.200.7463. brainstorming session. Network and relationship build with peers in your industry who have similar challenges. 5:10 PM: Choose One Of Five Think-Tank Themes: eTail “Bar Crawl” Networking Reception • eCommerce & Multi-Channel Integration For Branded Manufacturers Hosted by • eCommerce International Expansion • On-Site Search Optimization Join all 700+ of your fellow delegates at this one time opportunity to network and • Focusing On The Fundamentals Of SEO relax with a drink. Meet all the other retailers at the show and build your personal • eCommerce Re-Platforming network. Next time you face a challenge, you’ll have a whole list of friends you can call! 2 Register Today: Call: 888-482-6012 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 866-691-7771 Email: etail@wbresearch.com Web: www.etaileast.com
  • 3. Agenda-At-A-Glance Advanced Search Forum Acquire Cutting-Edge Best Practices That Will Improve Any Monday, August 9th, 2010 Mature Search Operation 9:00 Continental Breakfast & Registration 4:35 Conclusion Of Advanced Search Forum 9:30 Chairperson’s Opening Remarks 4:35 Retailer-Only Card Swap Rahmon Coupe, CEO, YourAmigo 5:15 eTail 2010 Welcome Reception 9:45 Examining Innovative Paid Search Marketing Strategies At eBay Advanced Search Forum Roundtable Moderators: Jed Clevenger, Head of Search Marketing, eBay (Each table is moderated by a Retailer and a technical expert; Each 10:20 Interactive Roundtable Discussions table discussion will last 20 minutes) 11:35 Panel Discussion: Examining Cutting-Edge SEO Strategies Table 1: Kieran John Hawe, Digital Marketing, Disney Digital Books Artificial Intelligence Grows New Revenue from Organic Search Glenn Feldman, VP Web Operations, Performance Plus Tire Bree Blazak, Vice President, YourAmigo Mark Carson, President & Co-Founder, Fat Brain Toys Retail Moderator TBD Josh Himwich, Director of eCommerce Solutions, Diapers.com Table 2: 12:10 Customizing Your Search Campaign – It’s Not One Size Fits All Utilizing Attribution Management To Improve Your Amy Wong, Senior Marketing Manager, E-Commerce, New York & Marketing Mix Company Adam Goldberg, CoFounder and Chief Innovation Officer, 12:45 Lunch & Networking Clearsaleing Retail Moderator TBD 1:45 Panel Discussion: Optimizing On-Site Search To Offer Targeted Results That Drive Conversion Table 3: Ian MacDonald, Vice President & General Manager, CenturyNovelty.com Theme TBD Rob Cox, President, Poolcenter.com Joel Harvey, Director of Production & SEO, Invodo Christy Clark, SVP, eCommerce, GNC Retail Moderator TBD 2:20 Continuation Of Interactive Roundtables Table 4: Theme TBD 3:35 Coffee & Refreshments Justin Merickel, VP Marketing and New Product Development, 4:00 Panel Discussion: Exploring Tactical Techniques For Succeeding Efficient Frontier In The Complex World Of Search Marketing Retail Moderator TBD Dillon Smith, eMarketing & Social Media Manager, Golfsmith Stefan Pioso, Senior Marketing Manager – SEM & SEO, Kodak Gallery Alex Miller, Director, eMarketing, QVC Email Marketing & Segmentation Day Leverage Email Relevance To To Improve Customer Leverage Email Relevance Improve Customer Loyalty & Monday, August 9th, 2010 Increase Sales Loyalty & Increase Sales 9:00 Continental Breakfast & Registration 4:35 Conclusion Of Email Marketing & Segmentation Day 9:30 Chairperson’s Opening Remarks 4:35 Retailer-Only Card Swap 9:45 Analyzing Purchase Patterns To Drive Better Email Results 5:15 eTail 2010 Welcome Reception Jennifer Geddy, Director, CRM & Response Marketing, Sony Email Marketing & Segmentation Day Roundtable Moderators: Electronics (Each table is moderated by a Retailer and a technical expert; Each 10:20 Kickoff of Interactive Roundtable Discussions table discussion will last 20 minutes) 11:35 Panel Discussion: Building A Re-Targeting Strategy That Will Table 1: Immediately Impact Your Bottom Line Delivering Personalized Email Recommendations To Increase Adam Golomb, Director of eCommerce, Eat’n Park Hospitality Revenue And Customer Lifetime Value Group Meyar Sheik, CEO, Certona Howard Wyner, President, Scentiments.com Retail Moderator TBD Jay Greenberg, Director, eCommerce, Spencer Gifts Table 2: 12:10 Examining The Steps To Successfully Launch A Dynamic One-To- Personalization 2.0 - What’s Coming Next? One Email Merchandising Tool Shaun Schooley, VP Client Success, MyBuys Erick Barney, VP Marketing, Motorcycle Superstore Retail Moderator TBD 12:45 Lunch & Networking Table 3: 1:45 Tear Down The Walls Between Email And Your Website Theme TBD Larry Cooper, Senior Marketing Manager, Under Armour Infogroup Interactive Executive Retail Moderator TBD 2:20 Continuation Of Interactive Roundtables Table 4: 3:35 Coffee & Refreshments Up Close And Profitable: How Segmented, Real-time Marketing 4:00 Increasing Sales Without Promotions: The Value Of Drives Revenue Lift On Retail Site Segmentation And Editorial Content David Brussin, Founder & CEO, Monetate, Inc. Patrick O’Connell, Director of CRM, CustomInk Retail Moderator TBD Lead Sponsors: 3
  • 4. Main Conference Day One Profitable Multi-Channel Strategies & Tactics Tuesday, August 10th, 2010 7:30 Registration And Networking Breakfast Inside The Solution 9:40 CEO/SVP Panel Discussion: Assessing Keys To Growth In 2010 & Beyond Zone David Siegel, SVP of Strategy & Corporate Development, 1-800-Flowers 8:10 Welcome Address & Opening Card Swap Christian Friedland, President, Build.com Jason Roussos, President/COO, Living Direct 8:15 Chairperson’s Opening Remarks Bill Pryor, COO, Shoebuy.com Robert Cell, CEO, MyBuys 10:15 Networking & Coffee Break Inside The Solution Zone 8:30 Retail 2.0 – The Intersection Of Retail & The Internet Gilbert Fiorentino, Chief Executive – Technology Products Group, 11:15 Mark Monitor Case Study With Retail Client Systemax (TigerDirect.com, CompUSA, CircuitCity.com) Fred Felman, CMO, MarkMonitor 9:05 How Trust Indicators Can Improve Online Conversions 11:50 The Top 7 Things That Will Fuel The Growth Of Your Brand Tim Callan, VP Marketing SSL, VeriSign Brian Bradley, EVP, HSN.com and Advanced Services 12:25 Invitation-Only SVP/EVP/CMO Workshop & Private Lunch Hosted by Tealeaf 12:25 Lunch & Networking For All Attendees TRACK A: TRACK B: TRACK C: Personalization & Relevance Marketing ROI-Focused Multi-Channel Integration Improved Customer Convenience & Retention 1:25 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks Mike Lewis (aka @BostonMike), VP of Matt Williams, Director, Product Development Marketing, Awareness Amazon Payments 1:35 Improving Your Multi-Channel Integration How to Leverage Your Brand Differences Maximizing The Success Of Your Online Efforts To Increase Customer Value Across Functions, Channels, & Media Retailing Operation - Customer Experience, Tom Davis, VP of eCommerce, Kenneth Cole Lou Weiss, Chief Marketing Officer, Vitamin Innovation, & KPI’s Shoppe Bill Pryor, COO, Shoebuy.com 2:10 Multi-Channel Personalized Product Movies Unlimited Email Marketing Case Ingram Micro Logistics Case Study With Recommendations: Identifying Quick Wins Study Retail Client And Quantifying The Value For Multi- Ross Kramer, CEO, Listrak Terry Tysseland, Senior Vice President Operations Channel Retailers Ed Weiss, General Manager, Movies Unlimited & Supply Chain North America, Ingram Micro Meyar Sheik, CEO, Certona Logistics 2:45 Panel Discussion: Targeting Customers And The Marketer’s Toolbox – Leveraging A Panel Discussion: Optimizing eCommerce Improving Your Marketing ROI Through Myriad Of Metrics, Process, People & Fundamentals To Drive Growth Innovative Personalization & Segmentation Technology To Improve The Customer Shilo Jones, Director, Evogear Strategies Experience Michael Abolafia, Director of eCommerce, Alex Miller, Director, eMarketing, QVC Sebastian Pawlowski, Principal Marketing Taylor Gifts Stephen Fuller-Rowell, Director of eCommerce, Officer, CRM, Amtrak Julie Johnston, VP Merchandising, Drugstore.com Chinaberry Jay Greenberg, Director, eCommerce, Spencer Gifts 3:20 Networking & Coffee Break Inside The Solution Zone 4:00 Panel Discussion: Utilizing Interactive Panel Discussion: Leveraging Your Multi- Panel Discussion: Using Your Customer Merchandising To Drive Conversions Channels To Drive Revenue & Improve The Service Channel As An Opportunity For Tony Stallone, VP Merchandising and Food Customer Experience Marketing, Increasing Customer Safety, Peapod Peter Watanabe, Director, Marketing, Engagement & Sales Rob Cox, President, Poolcenter.com Staples Canada Bethany Gillan, Director of eCommerce Jason John, VP eCommerce, Redcats USA Rose Hamilton, VP eCommerce Marketing, Retailing & Marketing, Linea Pelle Daphne Sacco, Head of Display Advertising and Ann Taylor Kassie Rempel, Owner/Founder, SEM Agency Practice, eBay Sean Coutts, GM of eCommerce, SimplySoles.com Wal-Mart Canada Jane Judd, Senior Manager, Customer Loyalty Team, Zappos.com 4:35 Increasing Conversion Rates Through Strategies For Increasing Customer Practical Tactics For Moving Your Customers Multi-Channel Personalization Engagement Across Channels Through The Shopping Process More Efficiently Arnold Sookram, Director, Retention Marketing, Peter Hobolt Jensen, Senior Director & Global Ajit Sivadasan, VP/GM Global eCommerce & Backcountry.com Head, Digital Development, LEGO Sales, Lenovo 5:10 eTail “Bar Crawl” Networking Reception 1st Sponsor to Confirm - TouchCommerce Main Conference Day Two eCommerce Innovation – Separating Yourself From The Pack Wednesday, August 11th, 2010 8:15 Registration And Networking Breakfast Inside The Solution Zone 10:35 Networking & Coffee Break Inside The Solution Zone 9:00 Chairperson’s Opening Remarks 11:20 Keynote Panel: Optimizing Your Marketing Efforts To Drive Sales 9:15 Trends In Social Networking & Mobile Commerce That Will Lou Weiss, Chief Marketing Officer, Vitamin Shoppe Impact Your Bottom Line Bradford Matson, Chief Marketing Officer, Bluefly.com David Siegel, SVP of Strategy & Corporate Development, 1-800-Flowers Laura Christine, Vice President of Direct Marketing & eCommerce, SKECHERS 9:50 Utilizing Social Media To Delight Customers & Drive Commerce 12:05 Building A Personalization Strategy That Leverages Relevant Zita Cassizzi, VP of Dell.com, Dell Offers & Addresses Customer Needs Kathy Hecht, CMO, AG Interactive, American Greetings 4 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 5. 12:40 Invitation-Only C-Level Workshop & Private Lunch 12:40 Lunch & Networking for All Attendees TRACK A: TRACK B: TRACK C: Cost Effective Analytics, Usability And Holiday Preparedness & Customer eCommerce Innovation & Channel Synergy Focused Strategies Multi-Channel Strategies 1:40 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks 1:50 Panel Discussion: Redesigning Your Site To Actionable Attribution –Removing The Multi-Channel Consumer Marketing Increase Conversion Rates & Better Engage Smoke And Mirrors To Act On Good Data – Workshop: The Touch Points To Success Customers Online Dan Scott, Chief Marketing Officer, Scott Kay Bill Aicher, Director of Web and Marketing, Brandon Proctor, VP of Marketing (CMO), Build.com Musicnotes.com Josh Himwich, Director of eCommerce Solutions, Diapers.com Ralph Mondeaux, VP, Website Marketing, Overstock.com 2:25 Thinking Of Re-Platforming Your Site? 10 Panel Discussion: Holiday Preparedness For Ways To Save Time, Money & Stress 2010 – Protecting Every Dollar And Leisa Glispy, Director of Global eCommerce, Maximizing Internet Retail Sales Waterford Wedgwood Royal Doulton Lauren Freedman, President, The e-Tailing Group Tom Davis, VP of eCommerce, Kenneth Cole Rob Gough, Affiliate Marketing Manager, Finish Line Pat Farrell, Director of Applications Development, Interactive and New Media, QVC 3:00 Final Networking & Coffee Break Inside The Solution Zone 3:40 Home Grown User Testing: Usability Emotional Experience Design: Creating Turning The Complexity Of Custom Testing In-House With A Home-Made Lab Online Experiences That Deeply Engage Furniture Into A Simple Online Solution And Remote Online Testing Tools Customers That Can Be Leveraged Cross-Channel Archie Miller, Senior Manager, Web Design & Ron Rogowski, Principal Analyst, Forrester John Schroeder, Business Intelligence Manager, Development, Crutchfield Room and Board 4:15 Retailer-Only Think Tanks 5:00 End Of Conference Day Two Social Media & Mobile Commerce Summit Thursday, August 12th, 2010 9:00 Registration & Networking Breakfast 1:25 Panel Discussion: Best Practices For Mobile Site Design And 9:30 Chairperson’s Opening Remarks Navigation Marci Troutman, Founder, Siteminis Inc. Pat Farrell, Director of Applications Development, Interactive and New Media, QVC 9:45 Building An Online Community To Drive Measurable Business Mark Lowe, eCommerce Marketing and Digital Manager, Ace Hardware Results Rob Harles, VP of Community, Sears Holding Corporation 2:00 5 Easy & Safe (Really!) Ways To Use Customer-Generated Content To Build Your Brand 10:20 Panel Discussion: Mobile Commerce Trends & Best Practices Jana Eggers, CEO, Spreadshirt Revealed Sean Bunner, Operating Vice President, Advanced Services, HSN 2:35 Panel Discussion: Identifying A Practical Way To Monetize Colin A. Sebastian, Senior Vice President, Equity Research, Internet and Social Media Interactive Entertainment, Lazard Capital Markets Stacey Santo, VP of Marketing, Rue La La Maryssa Miller, Director of E-Commerce, Lacoste Laura Christine, Vice President of Direct Marketing & eCommerce, Executive TBD, Velocitude SKECHERS Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT 10:55 Coffee & Refreshments 3:10 Coffee & Refreshments 11:25 Assessing How Mobile Commerce Will Impact Consumer Behavior 3:35 Clique-Sourcing: Getting The Right Crowd & Customer To Your Site Abhi Dhar, Chief Technology Officer – eCommerce, Walgreens Cecilia Pagkalinawan, Former Vice President E-Commerce & Direct Marketing, Frette and La Perla, CEO, Styletrek 12:00 Panel Discussion: Leveraging Social Media To Build Content, Increase SEO Rankings And Create Enhanced User Experiences 4:10 Integrating Social Media Elements Into An eCommerce Website Marc Parrish, VP of Loyalty & Retention, Barnesandnoble.com Frank Malsbenden, Vice President/General Manager, Vision Retailing Josh Greene, Director of Internet Marketing, 1-800-PACK-RAT Inc. (Shoeline.com, Bornshoes.com, Shopgeox.com) 12:35 Lunch For All Attendees 4:45 End of Social Media & Mobile Commerce Summit Lead Sponsors: 5
  • 6. Advanced Acquire Cutting-Edge Best Practices That Will Improve Any Mature Search Operation Search Forum Monday, August 9th, 2010 Cover every aspect of Search (SEO, SEM, On-Site) in an intimate format with your fellow retailers. Search engine marketing is critical to every online merchant’s business strategy. Pay per click traffic and natural search results are often the catalyst for your very first interaction with new customers. With search being so critical in driving traffic and annual revenue, you must do everything you can to optimize your search operation. The Advanced Search Forum is a full day of content that will deep dive into SEO, SEM and site search strategies being utilized by industry leading retailers. You’ll walk away with in-depth strategies, tactics and techniques that you can apply immediately to improve your search marketing programs and a level of retail-specific search engine optimization training that you just can’t get anywhere else. Presentation Formats: • 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each) With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is your opportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize your marketing budget in 2010 and beyond. With Moderators from: 9.00 Continental Breakfast & Registration 12.10 Customizing Your Search Campaign – It’s Not One Size Fits All 9.30 Chairperson’s Opening Remarks Amy Wong Rahmon Coupe Senior Marketing Manager, E-Commerce CEO New York & Company YourAmigo Amy manages all aspects of search for her organization and pretty much all marketing that drives consumers to the web. She is also a 9.45 Examining Innovative Paid Search Marketing firm believer that diverse retailers must take diverse approaches to Strategies At eBay managing their search marketing budgets in order to achieve success. Jed Clevenger Amy will take you through 3 steps to determining how you can Head of Search Marketing customize your search campaign. eBay 12.45 Lunch & Networking Paid Search has played an important role in the growth and evolution of eBay. Today eBay focuses on optimizing its Paid Search portfolio to 1.45 Panel Discussion: Optimizing On-Site Search To Offer bring in more revenue for less spend. eBay is also leveraging its Targeted Results That Drive Conversion experience in several new ways. This session outlines eBay's optimization efforts as well as its evolving paid search advertising Ian MacDonald offerings. Vice President & General Manager CenturyNovelty.com 10.20 Interactive Roundtable Discussions Rob Cox President 11.35 Panel Discussion: Examining Cutting-Edge SEO Poolcenter.com Strategies Christy Clark Kieran John Hawe SVP, eCommerce Digital Marketing GNC Disney Digital Books When potential customers search within your site, they expect to find Glenn Feldman what they’re looking for. When they don’t, they abandon. Improving VP Web Operations your site search results will increase customer satisfaction and sales on Performance Plus Tire your site. Our panelists will walk you through their strategies for Mark Carson increasing the effectiveness, relevance and organization of their site President & Co-Founder search results. Attend this session and immediately improve this once Fat Brain Toys overlooked site functionality. Josh Himwich 2.20 Continuation Of Interactive Roundtables Director of eCommerce Solutions Diapers.com 3.35 Coffee & Refreshments Online retailers are constantly looking to improve their SEO strategies. But in such a rapidly evolving marketplace, can you ever truly be optimized? Our panelists will give you strategies and techniques to stay one step ahead of the competition. You’ll walk away with new ideas for improving your SEO rankings, evolving your link building strategies and incorporating emerging channels into your SEO marketing budget. 6 Register Today: Call: 888-482-6012 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 866-691-7771 Email: etail@wbresearch.com Web: www.etaileast.com
  • 7. 4.00 Panel Discussion: Exploring Tactical Techniques For 5.15 eTail 2010 Welcome Reception Succeeding In The Complex World Of Search (see page 2 for details!) Marketing Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail. Dillon Smith eMarketing & Social Media Manager Roundtable Moderators For The Advanced Search Forum Golfsmith (Each table is moderated by a retailer and a technical expert; each Stefan Pioso table will last 25 minutes. There are 8 total tables) Senior Marketing Manager – SEM & SEO Table 1: Kodak Gallery Artificial Intelligence Grows New Revenue from Organic Search Alex Miller Bree Blazak, Vice President, YourAmigo Director, eMarketing Retail Moderator TBD QVC Table 2: For most retailers, paid search is their number one way of driving Utilizing Attribution Management To Improve traffic. But as pay per click costs continue to rise, retailers must ensure Your Marketing Mix they are reaching a targeted audience, and with a targeted message. Adam Goldberg, Co-Founder & Chief Innovation Officer, ClearSaleing Our panel will debate whether paid search best practices actually exist. Retail Moderator TBD They’ll also reveal their strategies to create a more relevant and Table 3: compelling paid search experience for their customers. Theme TBD Joel Harvey, Director of Production & SEO, Invodo 4.35 Conclusion Of Advanced Search Forum Retail Moderator TBD 4.35 Retailer-Only Card Swap Table 4: This activity is the “retailer-networking” highlight of the 2010 program Theme TBD and you can’t miss it. Be sure to bring lots of business cards! Justin Merickel, VP Marketing and New Product Development, Efficient Frontier Retail Moderator TBD For more information on hosting a roundtable, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com. *Check www.etaileast.com for updates on Retailers & Moderators. Email Marketing & Leverage Email Relevance To Improve Customer Loyalty & Increase Sales Segmentation Day Monday, August 9th, 2010 Rebuild your email campaign to improve customer acquisition and retention rates. In order to maximize the value of your email program, you must understand and apply the latest trends, strategies and email marketing best practices. In 2010, innovative online retailers are redefining the dos, don’ts and possibilities of this low cost channel. From email acquisition, to content and deliverability, this full day of content employs you with tactics that will immediately improve email response rates, purchase and increase AOV. Presentation Formats: • 35-minute Panel discussions • 35-minute case-studies • Rotating roundtable discussions (25 minutes each) With our rotating roundtable format, you’ll receive hands-on tactical knowledge from industry experts and your peers alike. This is your opportunity to get your questions answered, hear about specific retailer case-studies, and leave with actionable information to help optimize your email marketing. Conference attendees cannot afford to miss this day! With Moderators from: 9.00 Continental Breakfast & Conference Registration Data isn’t sexy, but it is the backbone of email segmentation and it is critical to better understanding customer purchase patterns. Jen 9.30 Chairperson’s Opening Remarks develops and executes consumer response marketing programs at Sony Electronics. This session will outline ways to generate 9.45 Analyzing Customer Purchase Patterns To Drive Better incremental revenue through targeted email marketing programs; from Email Results growing your repurchase activity to utilizing consumer insights that will increase your customer retention rate. Jennifer Geddy Director, CRM & Response Marketing 10.20 Interactive Roundtable Discussions Sony Electronics Lead Sponsors: 7
  • 8. 11.35 Panel Discussion: Building A Re-Targeting Strategy 2.20 Continuation of Interactive Roundtables That Will Immediately Impact Your Bottom Line 3.35 Coffee & Refreshments Adam Golomb Director of eCommerce 4.00 Increasing Sales Without Promotions: The Value Of Eat’n Park Hospitality Group Segmentation And Editorial Content Howard Wyner Patrick O’Connell President Director of CRM Scentiments.com CustomInk Jay Greenberg Director, eCommerce Including editorial (non-promotional) content in your emails can help Spencer Gifts establish a company as an expert in the field and build more valuable customer relationships. Attend this session to learn how leading A successful email retargeting program will no doubt yield positive companies have increased both response rates and sales using this results. But how do you know if you are getting the most out of your loyalty-building technique, including segmentation and testing. retargeting effort? And how do you measure your results? This panel will uncover best practices for email retargeting – from what they’re 4.35 Conclusion Of Email Marketing & Segmentation Day currently doing, to the results they’ve seen, and also where they are heading. They’ll help you build your retargeting strategy and improve 4.35 Retailer-Only Card Swap your overall email marketing strategy. This activity is the “retailer-networking” highlight of the 2010 program and you can’t miss it. Be sure to bring lots of business cards! 12.10 Examining The Steps To Successfully Launch A Dynamic One-To-One Email Merchandising Tool 5.15 eTail 2010 Welcome Reception (see page 2 for details!) Erick Barney Relax and enjoy the first networking cocktail hours of the VP Marketing event with this fun-filled reception at eTail. Motorcycle Superstore Roundtable Moderators For Email Marketing & Segmentation Day At eTail Baltimore 2009, Erick presented and discussed Motorcycle (Each table is moderated by a retailer and a technical expert; each Superstore’s plan for driving increased revenue out of their email table will last 25 minutes. There will be 8 total tables.) campaign. Since that time, they have successfully launched a new email merchandising tool and the results have been incredible. In Table 1: Delivering Personalized Email Recommendations To 2010, Erick is returning to email day to reveal exactly how they Increase Revenue And Customer Lifetime Value reached their original goal and explore how this success is opening up Meyar Sheik, CEO, Certona more doors for future innovation. Retail Moderator TBD Table 2: Personalization 2.0 - What’s Coming Next? 12.45 Lunch & Networking Shaun Schooley, VP Client Success, MyBuys Retail Moderator TBD 1.45 Tear Down The Walls Between Email And Your Website Table 3: Theme TBD Larry Cooper Infogroup Interactive Executive Senior Marketing Manager Retail Moderator TBD Under Armour Table 4: Up Close And Profitable: How Segmented, Real-time Go beyond simply connecting your email marketing strategies and web Marketing Drives Revenue Lift On Retail Site site marketing efforts. In this session Larry will showcase how Under David Brussin, Founder & CEO, Monetate, Inc. Armour has reached an unprecedented level of email marketing Retail Moderator TBD success. Success was achieved by incorporating testing and For more information on hosting a roundtable, call Chet Silverman optimization of landing pages and offers directly into the execution of at 646.200.7478 or email him at csilverman@wbresearch.com. email campaigns; and by including personalized product recommendations as dynamic email content. *Check www.etaileast.com for updates on Retailers & Moderators. Main Conference Profitable Multi-Channel Strategies & Tactics Day One Tuesday, August 10th, 2010 7.30 Registration & Networking Breakfast Inside The 8.30 Retail 2.0 – The Intersection Of Retail & The Internet Solution Zone Gilbert Fiorentino Chief Executive – Technology Products Group 8.10 Welcome Address & Opening Card Swap Systemax (TigerDirect.com, CompUSA, CircuitCity.com) 8.15 Chairperson’s Opening Remarks The consumer retail experience hasn’t changed in 200 years. You pick Robert Cell products off a shelf, pay for them, and leave. With the advent of the CEO Internet and our acquisition of the CompUSA brand – we had to take MyBuys a long, hard look at the retail experience. Online shopping offers a 8 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 9. wonderful experience from your home, but it’s not sensory. In many MarkMonitor, the global leader in enterprise brand protection, offers markets only a small percentage of total sales are completed online. comprehensive solutions and services that safeguard brands, Customers still want to see, feel, and touch the item they are buying. reputation and revenue from online risks. With end-to-end solutions We had to ask ourselves how to expand the retail experience by that address the growing threats of online fraud, brand abuse and integrating the greatest things of online shopping while maximizing unauthorized channels, MarkMonitor enables a secure Internet for the retail in-person experience. businesses and their customers. The company's exclusive access to data combined with its patented real-time prevention, detection and How can technology best serve the in-store consumer? How can the response capabilities provide wide-ranging protection to the ever- Internet and digital marketing be exploited best for retail? What type changing online risks faced by brands today. For more information, of centralized management can control the retail experience, allowing visit www.markmonitor.com retail store staff to focus on customers? How can we continue to innovate and make retail an all new experience? All these questions 11.50 The Top 7 Things That Will Fuel The Growth Of and more will be answered in Gilbert’s kickoff keynote session. Your Brand Brian Bradley 9.05 How Trust Indicators Can Improve Online Conversions EVP Tim Callan HSN.com and Advanced Services VP Marketing SSL VeriSign Improving your customer acquisition and retention rates is all about creating a flawless brand experience across every customer touch point. In an environment marred by tightened spending and an increased If you can find a way to keep your customers engaged and consistently sensitivity to online scams, online retailers must think beyond the standard deliver on your promises, you can build an emotional connection tactics to convince site visitors to buy. One such online retailer recognized between your brand and your consumer. Brian Bradley is responsible the importance of consumer trust in their customer's buying decisions and for developing and guiding the strategic direction and operations of by taking steps to increase site security and provide a trusted experience, HSN.com and maximizing the growth of their eCommerce channel. In significantly increased their customer conversion rates. this highly tactical keynote session, Brian will walk attendees through 7 things that HSN.com is doing to fuel the growth of their brand and According to a study conducted by Synovate/GMI, over half of Internet reveal what’s worked, what hasn’t, and what their future focus will be. users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern 12.25 Invitation-Only SVP/EVP/CMO Workshop about their information security do not make online purchases at all. This & Private Lunch presentation summarizes the latest ways for businesses to demonstrate Hosted by their trustworthiness to potential customers and increase their This Invitation-Only, high-level networking opportunity is exclusive to competitiveness in the marketplace. eTail! It is designed as a brainstorming and networking workshop for CMO’s and SVP’s only, to ensure a high-level discussion. It is also 9.40 CEO/SVP Panel Discussion: Assessing Keys To Growth limited to 25 participants and is exclusively for retailers. Join our In 2010 & Beyond roundtable facilitators and workshop participants at this session. David Siegel Visit www.etaileast.com for updates on participants! If you are SVP of Strategy & Corporate Development interested in attending, and are a qualified retailer, email Jarrett 1-800-Flowers Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463. Christian Friedland President 12.25 Lunch & Networking For All Attendees Build.com Track A: Personalization & Relevance Marketing Jason Roussos President/COO 1.25 Chairperson’s Remarks Living Direct Bill Pryor 1.35 Improving Your Multi-Channel Integration Efforts To COO Increase Customer Value Shoebuy.com Tom Davis VP of eCommerce Most retailers are feeling much more optimistic than they were a year Kenneth Cole ago. 2009 was a tough year but Holiday 2009 bounced back and in particular, online sales growth outshined all other channels. With In order to communicate in a relevant way, multi-channel retailers need disparate growth across channels comes more pressure for C-level a better view of their cross-channel customers. If you know and track executives to focus on eCommerce operations and for eTailers that is a what a customer is experiencing at every touch point, you can begin to good thing. Our panelists will discuss their plans for driving the short predict their intent, and offer (or recommend) a more tailored and long-term growth of their businesses across channels – utilizing shopping experience. Tom believes that one of the keys to growth in the web as their anchor. 2010 for his business will be their ability to increase the relevance of every customer touchpoint; and that will be achieved through 10.15 Networking & Coffee Break Inside The Solution Zone information integration across channels. Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology- 2.10 Multi-Channel Personalized Product enabled, and where better to keep abreast of all the latest Recommendations: Identifying Quick Wins And developments? Make sure you stop by the Solution Zone Concierge to Quantifying The Value For Multi-Channel Retailers get help finding exactly which vendor you want. Meyar Sheik 11.15 MarkMonitor Case Study With Retail Client CEO Certona Fred Felman CMO • Address the critical success factors of online and cross-channel MarkMonitor personalization Lead Sponsors: 9
  • 10. • Follow best practices for personalized recommendations experience. Conference attendees will walk away from this session with • Use A/B and multivariate testing, analytics and the right metrics to a look into how Backcountry.com built their personalization strategy, properly quantify the contribution from recommendations leveraged it across channels, and increased sales. • Expand your personalization with custom-tailored merchandising and business rules 5.10 eTail “Bar-Crawl” Networking Reception Join all 700+ of your fellow delegates at this one time 2.45 Panel Discussion: Targeting Customers And Improving opportunity to network and relax with a drink. Meet Your Marketing ROI Through Innovative all the other retailers at the show and build your Personalization & Segmentation Strategies personal network. Next time you face a challenge, you’ll have a whole list of friends you can call! Alex Miller Director, eMarketing 1st Sponsor to Confirm: QVC Stephen Fuller-Rowell Track B: ROI-Focused Multi-Channel Integration Director of eCommerce Chinaberry 1.25 Chairperson’s Remarks Jay Greenberg Mike Lewis (aka @BostonMike) Director, eCommerce VP of Marketing Spencer Gifts Awareness Relevancy drives response. And there are various different ways you 1.35 How to Leverage Your Brand Differences Across can split your customer base to ensure your message is relevant. Functions, Channels, & Media Segmentation has been widely regarded as a proven way to improve responses – and it’s the key to improving customer retention Lou Weiss strategies. Our panelists will walk you through the strategies they’ve Chief Marketing Officer employed and reveal why personalization is the key to building lifetime Vitamin Shoppe customer value. It’s one thing to have a defined strategy for your brand, it’s another to 3.20 Networking & Coffee Break Inside The Solution Zone actually bring that strategy to life in each of the hundreds of touch Beyond refueling, the breaks are a great opportunity to benchmark points you have with your customers and prospects. In this session, vendors and shortlist potential solutions. Your job is technology- Lou will explore how marketing can bring those brand differences to enabled, and where better to keep abreast of all the latest life across different company functions, channels, and media. developments? Make sure you stop by the Solution Zone Concierge to get help finding exactly which vendor you want. 2.10 Movies Unlimited Email Marketing Case Study Ross Kramer 4.00 Panel Discussion: Utilizing Interactive Merchandising CEO To Drive Conversions Listrak Tony Stallone Ed Weiss VP Merchandising and Food Safety General Manager Peapod Movies Unlimited Rob Cox President Listrak is an email marketing firm providing solutions, services and software Poolcenter.com to optimize the value of email. Listrak works with clients like Waterford, Wolfgang Puck, Royal Doulton and Movies Unlimited to develop engaging Jason John email marketing that goes beyond the inbox to the individual, Delivering VP eCommerce the Extra PercentTM in effectiveness and ROI. www.listrak.com Redcats USA Daphne Sacco 2.45 The Marketer’s Toolbox – Leveraging A Myriad Of Head of Display Advertising and SEM Agency Practice Metrics, Process, People & Technology To Improve The eBay Customer Experience Sebastian Pawlowski To be a successful online retailer, you can’t just have an online store. Principal Marketing Officer, CRM You must create an enjoyable, user-friendly shopping experience for your Amtrak customers, at every visit. One way to create superior online experiences is by building rich, immersive shopping sites, utilizing interactive product Companies can leverage a myriad of metrics, process, people, displays, dynamic pages, and merchandising strategies that engage. technology and market opportunities to get through the ups and This panel reveals merchandising tips and examines the enhancements downs of doing business. Improving the customer experience takes an that they’ve made. They’ll also walk you through how conversion rates integrated toolbox, especially during recessionary periods. It’s not have been impacted due to their innovative merchandising. Conference about how CRM (whatever that means), loyalty programs and the attendees should bring lots of questions to this interactive session. "internet" (least cost channel) alone can save us. There's no magic bullet. It’s about knowing how to leverage your toolbox, which usually 4.35 Increasing Conversion Rates Through Multi-Channel has tools you've forgotten about. From brand management to rich Personalization data for targeted communications...Amtrak is learning how to listen to Arnold Sookram its customers better. Marketing done right is service! Director, Retention Marketing Backcountry.com 3.20 Networking & Coffee Break Inside The Solution Zone Beyond refueling, the breaks are a great opportunity to benchmark Personalization is a customer retention solution. It can create a level of vendors and shortlist potential solutions. Your job is technology- retail loyalty that merchants might never have dreamed possible. By enabled, and where better to keep abreast of all the latest tailoring site visits and customer touch points, internet retailer developments? Make sure you stop by the Solution Zone Concierge to conversion rates go up, and shopping interactions improve the customer get help finding exactly which vendor you want. 10 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com Call: 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 11. 4.00 Panel Discussion: Leveraging Your Multi-Channels To 2.10 Ingram Micro Logistics Case Study With Retail Client Drive Revenue & Improve The Customer Experience Terry Tysseland Peter Watanabe Senior Vice President Operations & Supply Chain North America Director, Marketing Ingram Micro Logistics Staples Canada Ingram Micro Logistics (IML) reduces supply-chain costs, creates efficiencies and Rose Hamilton improves quality for our clients with scalable logistics services. We are the only VP eCommerce Marketing provider with the flexibility and expertise to efficiently handle multi-channel Ann Taylor fulfillment – from a single product shipping to an e-commerce customer, to an Sean Coutts entire truckload arriving at a retail distribution center on a specific date. This GM of eCommerce multi-channel supply chain expertise allows our clients to fully leverage a single Wal-Mart Canada pool of inventory for all segments of their businesses. We offer the flexibility of customized, “white-glove” order handling, same-day shipping capabilities, and Research shows that a multi-channel shopper shops frequently, spends a variable cost model that requires no monthly minimums. Our 30 years of more at each purchase, and remains loyal when satisfied with their cross- supply-chain expertise and broad geographic presence provide a flexible channel shopping experience. But achieving multi-channel integration is footprint for our clients to shift stocking locations as needed throughout our no easy task. It requires retailers to understand their customers’ needs, seven North American Advanced Logistics Centers comprising more than 4.4 align internal organizational structures, re-engineer business processes for million square feet of space. Because of our relentless pursuit of accuracy and seamless execution, and the right mix of technology. Our panel walks reliability, our partners use Ingram Micro Logistics’ services to grow their you through their multi channel retail strategies that have succeeded in existing business and expand into their markets of choice. driving revenue and improving the customer experience. 2.45 Panel Discussion: Optimizing eCommerce 4.35 Strategies For Increasing Customer Engagement Fundamentals To Drive Growth Across Channels Shilo Jones Peter Hobolt Jensen Director Senior Director & Global Head, Digital Development Evogear LEGO Michael Abolafia Trying to understand how customers shop across channels has always been Director of eCommerce challenging. But with more competition entering the market everyday, Taylor Gifts multi-channel retailers must leverage their multiple channels to keep the Julie Johnston customer engaged – offering value at every touchpoint. Peter will discuss VP Merchandising LEGO’s use of channel integration, loyalty programs and social media to Drugstore.com keep their customers engaged and never too far from a purchase. eTailers are focused on constant innovation, new technologies and 5.10 eTail “Bar-Crawl” Networking Reception enhanced user experiences. In 2009, retailers had to go back to basics, Join all 700+ of your fellow delegates at this one time looking at their marketing initiatives and ecommerce tools to better define opportunity to network and relax with a drink. Meet the ROI being realized. What smart eTailers have learned is that instead of all the other retailers at the show and build your adding every new tool on the market, focusing on the fundamentals can personal network. Next time you face a challenge, drive growth just as effectively. Our panelists will help you understand you’ll have a whole list of friends you can call! where you should be better at blocking and tackling. 1st Sponsor to Confirm: 3.20 Networking & Coffee Break Inside The Solution Zone Beyond refueling, the breaks are a great opportunity to benchmark Track C: Improved Customer Convenience & Retention vendors and shortlist potential solutions. Your job is technology- enabled, and where better to keep abreast of all the latest 1.25 Chairperson’s Remarks developments? Make sure you stop by the Solution Zone Concierge to get help finding exactly which vendor you want. Matt Williams Director, Product Development 4.00 Panel Discussion: Using Your Customer Service Amazon Payments Channel As An Opportunity For Marketing, Increasing Customer Engagement & Sales 1.35 Maximizing The Success Of Your Online Retailing Operation - Customer Experience, Innovation, & KPI’s Bethany Gillan Director of eCommerce Retailing & Marketing Bill Pryor Linea Pelle COO Shoebuy.com Kassie Rempel Owner/Founder This presentation will help retailers understand how a focus on SimplySoles.com customer experience, innovation, and Key Performance Indicators Jane Judd (KPI’s) can improve a retailer’s decision making and ability to establish Senior Manager, Customer Loyalty Team and grow a profitable online business. From multi-channel retailer to Zappos.com pure-play e-tailer, retailers face similar challenges. By listening to customers, making decisions that contribute to a goal, and measuring When it comes to competing for customers, many online retailers results, Shoebuy.com has become one of the largest online retailers for believe that their only option is to compete on price. But that’s not shoes, bags, accessories, and apparel with more than 1,000 brands, always the case. “Executional Excellence” can actually set you apart. 800,000 products, and 6.5 million unique visitors per month. How in-stock you are, how quickly you ship, and how good your service is matters to today’s customer. Our panelists have been able to achieve the right balance of price and execution. They’ll uncover not only how to make the shopping process frictionless, but ways to actually leverage your customer service as another revenue channel. Lead Sponsors: 11
  • 12. 4.35 Practical Tactics For Moving Your Customers Through This discussion will examine key drivers of conversion (what works), The Shopping Process More Efficiently views on advanced merchandising concepts – borrowed shamelessly from the field of behavioral economics (how customers behave), the Ajit Sivadasan paradox of choice (how more is almost never better), and the influence VP/GM Global eCommerce & Sales of content (both third party and user generated) on user experience on Lenovo day today decision making. Customers use sites for multiple activities across a broad spectrum of 5.10 eTail “Bar-Crawl” Networking Reception needs spanning from researching products and services, to purchasing Join all 700+ of your fellow delegates at this one time products, to getting support on purchases already made; or maybe just opportunity to network and relax with a drink. Meet catching up on their favorite sports team or the weather. While the all the other retailers at the show and build your needs are indeed varied, the common unifying theme for most websites personal network. Next time you face a challenge, online is to help figure out ways of simplifying user experience and you’ll have a whole list of friends you can call! helping customers make informed decisions in a simple and intuitive manner. The companies that successfully do this reap the benefit of 1st Sponsor to Confirm: higher conversions and more importantly satisfied customers. Main Conference eCommerce Innovation – Separating Yourself From The Pack Day Two Wednesday, August 11th, 2010 8.15 Registration & Networking Breakfast Inside The 11:20 Keynote Panel: Optimizing Your Marketing Efforts To Solution Zone Drive Sales Lou Weiss 9:00 Chairperson’s Opening Remarks Chief Marketing Officer Vitamin Shoppe 9.15 Trends In Social Networking & Mobile Commerce That Will Impact Your Bottom Line Bradford Matson Chief Marketing Officer David Siegel Bluefly.com SVP of Strategy & Corporate Development 1-800-Flowers Laura Christine Vice President of Direct Marketing & eCommerce Web 2.0 has changed the way customers interact online so much that SKECHERS we are now moving into a new era – Web 3.0. No longer can online merchants wait for the customer to come to them – they must go to Online retail sales grew in 2009 even as stores slumped. Multi-channel the customers. Whether that be Facebook, Twitter, or on their mobile retailers are finally realizing that the internet is central to the running device, thin applications that bring the ability to buy products within the of their offline business – across customer acquisition, product research customers environment are critical to enabling retailers to continue to and price comparisons. With the internet becoming the front end to grow their business. David will discuss the 1-800-Flowers social, mobile the entire store, the retail landscape is changing. This keynote panel and remote gift giving strategies in this opening Keynote session. consists of a mix of multi-channel and pure-play retailers. They’ll tackle the critical marketing efforts that every online retailer must optimize in 9.50 Utilizing Social Media To Delight Customers & Drive order to return to double digit growth in 2010. Commerce 12.05 Building A Personalization Strategy That Leverages Zita Cassizzi Relevant Offers & Addresses Customer Needs VP of Dell.com Dell Kathy Hecht CMO, AG Interactive There is a great debate going on regarding the business value of social American Greetings media and there seem to be 3 categories of debaters: those who say social media is strictly for engagement, those who believe monetization Customer acquisition and retention are the keys to eCommerce will never exceed a small percentage of overall sales, and those who growth. With ever-increasing competition, the need to satisfy and believe the revenue floodgates will someday open. Dell’s success was pleasantly surprise your current customer base is greater than ever. built on building direct relationship with its customers, and it’s no surprise Presenting the right product recommendations to the right visitors at Dell believes in listening to the voice of the customer. Conference the right time enhances the shopping experience. By personalizing the attendees in this session will learn how Dell is turning social engagement shopping experience, you can differentiate your brand, solidify and word of mouth marketing strategies into a business advantage. customer loyalty, and as a result, increase sales. Kathy will give you tips on how to better understand your visitors’ behaviors and provide 10.35 Networking & Coffee Break Inside The Solution Zone them with a more desirable shopping experience. Beyond refueling, the breaks are a great opportunity to benchmark vendors and shortlist potential solutions. Your job is technology- 12.40 Invitation-Only C-Level Workshop & Private Lunch enabled, and where better to keep abreast of all the latest What is top-of-mind for retail and online CEO’s today? Profitability; developments? Make sure you stop by the Solution Zone Concierge to revenue maximization; customer retention; effective product get help finding exactly which vendor you want. extensions and financial performance. All these issues and more will be discussed during this closed-door session. 12 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 13. This Invitation-Only, high-level networking opportunity is exclusive to eTail! It is include major stakeholders for maximum effect and put your insights into designed as a brainstorming and networking workshop for CEO’s and an action plan. In this session, Archie will outline Crutchfield program, Presidents only. It is also limited to 20 participants and is exclusively for retailers. share planning information, and conduct a live test session with a Join our roundtable facilitators and workshop participants at this session. volunteer from the audience. Visit www.etaileast.com for updates on participants! If you are 4.15 Networking Session For Retailers Only! interested in attending, and are a qualified retailer, email Jarrett Retailer-Only Think Tanks Spagnoli at jspagnoli@wbresearch.com or call him at 646.200.7463. (Completely Vendor-Free!) Enjoy these informal, roundtable discussion sessions led by some of the 12.40 Lunch & Networking For All Attendees day’s presenters. See page 2 for more details! Track A: Cost Effective Analytics, Usability 5.00 End Of Conference Day Two And Channel Synergy Track B: Holiday Preparedness & 1.40 Chairperson’s Remarks Customer Focused Strategies 1.50 Panel Discussion: Redesigning Your Site To Increase 1.40 Chairperson’s Remarks Conversion Rates & Better Engage Customers Bill Aicher 1.50 Actionable Attribution –Removing The Smoke And Director of Web and Marketing Mirrors To Act On Good Data – Online Musicnotes.com Brandon Proctor Josh Himwich VP of Marketing (CMO) Director of eCommerce Solutions Build.com Diapers.com To understand attribution, you must understand how a customer shops Ralph Mondeaux online. If you are an online customer, how do you shop? Do you simply VP, Website Marketing rely on search as your means of finding products, price, selection and Overstock.com discounts? What click is most important—the 1st, 2nd, 3rd, 4th or last? Let’s unlock the action that exists in the analysis of the buying process of When is the right time for a redesign? And how do you go about our customers. Build.com is constantly innovating and coming up with identifying your strategic goals? Our panelists have all recently the best way to track and grow their multi-channel revenues. Build.com is undergone site enhancements or full site redesigns. They will take you currently the 3rd largest e-retailer in Home Improvement next to Lowe’s through the process of setting their vision, planning ahead, and and Home Depot and has experienced dramatic growth despite the overcoming many of the unforeseen obstacles. They’ll also discuss how economic storm by applying advanced channel management solutions. they employed customer feedback into their strategy to ensure they were delivering the most relevant functionalities. 2.25 Panel Discussion: Holiday Preparedness For 2010 – Protecting Every Dollar And Maximizing Internet Retail Sales 2.25 Thinking Of Re-Platforming Your Site? 10 Ways To Save Time, Money & Stress Lauren Freedman President Leisa Glispy The e-Tailing Group Director of Global eCommerce Waterford Wedgwood Royal Doulton Tom Davis VP of eCommerce In order to accelerate their growth, many eTailers will need to migrate Kenneth Cole to a new platform that provides them with the robust features and Rob Gough functionality needed to compete successfully. A recent survey shows Affiliate Marketing Manager that in 2010, over one-third of the online retailers surveyed are focusing Finish Line their spending on their eCommerce platform. However, re-platforming is a monumental task fraught with potential risks. Leisa is responsible Pat Farrell for the global eCommerce strategy for the WWRD family of brands. In Director of Applications Development, Interactive and New Media this session, she’ll uncover key learnings from Waterford Wedgwood QVC Royal Doulton’s recent eCommerce re-platforming effort and outline real-world solutions. 2010 is the year where eCommerce is finally showing its legs. Both pure-plays and multi-channel retailers alike are making (or poised to 3.00 Final Networking & Coffee Break Inside make) significant investments across multiple areas of the front and The Solution Zone back-end of their operation. For many, it will be a race to holiday 2010 One of the benefits of attending eTail is to benchmark – trying to get as much in place as possible…and trying to capture as and evaluate all of the technologies out there. This is much market share as possible. Our panel will make sure you leave no your last chance to get your short-listing done! stone unturned as you head into this ultra-critical holiday season. 3.40 Home Grown User Testing: Usability Testing 3.00 Final Networking & Coffee Break Inside In-House With A Home-Made Lab And Remote The Solution Zone Online Testing Tools One of the benefits of attending eTail is to benchmark and evaluate all of the technologies out there. This is Archie Miller your last chance to get your short-listing done! Senior Manager, Web Design & Development Crutchfield 3.40 Emotional Experience Design: Creating Online Experiences That Deeply Engage Customers You might think you have to be an expert to conduct user testing but successful testing can happen within any organization. If you know how Ron Rogowski to take notes, and have an internet connection you can run tests Principal Analyst remotely, and from make-shift labs in-house. At the same, learn how to Forrester Lead Sponsors: 13
  • 14. As consumers increasingly look to connect with companies online, exciting way. Whether your product is luxury or mass, this critical lackluster web experiences can damage their brands. But better presentation will show you how to supercharge your marketing functional design alone won’t solve the problem. Forrester campaign in a highly successful, yet uncommon formula. recommends that companies master the three principles of a new approach that they call Emotional Experience Design (EED): Address In this memorable multi-channel marketing session, Dan will offer key customers’ real goals, develop a coherent personality, and engage a examples and customized solutions on the spot. He’ll take a mix of senses. complication from the audience and offer a solution immediately. 4.15 Networking Session For Retailers Only! 3.00 Final Networking & Coffee Break Inside Retailer-Only Think Tanks The Solution Zone One of the benefits of attending eTail is to benchmark (Completely Vendor-Free!) and evaluate all of the technologies out there. This is Enjoy these informal, roundtable discussion sessions led by some of the your last chance to get your short-listing done! day’s presenters. See page 2 for more details! 3.40 Turning The Complexity Of Custom Furniture Into A 5.00 End Of Conference Day Two Simple Online Solution That Can Be Leveraged Cross- Channel Track C: eCommerce Innovation & Multi-Channel Strategies John Schroeder Business Intelligence Manager 1.40 Chairperson’s Remarks Room and Board 1.50 Multi-Channel Consumer Marketing Workshop: The Consumers today demand choice in the market place. However, Touch Points To Success choice many times is not enough. What consumers really want is choice with options. Learn how Room & Board has harnessed this Dan Scott complexity and turned it into a simple-to-use, visual configurator that Chief Marketing Officer allows the customer to design to their specifications and needs. Scott Kay 4.15 Networking Session For Retailers Only! While you may have heard of "three screens," the true success of Retailer-Only Think Tanks today’s multi-channel marketing efforts is much more than mobile, online and broadcast. (Completely Vendor-Free!) Enjoy these informal, roundtable discussion sessions led by some of the Presenting a consistent branding message across all platforms is day’s presenters. See page 2 for more details! "marketing 101." What you need is an immediate, measurable and strong conversion rate, all while reaching your targeted customer in an 5.00 End Of Conference Day Two Social Media & Mobile Commerce Summit Thursday, August 12th, 2010 During the economic downturn, retailers turned to low-cost channels to drive new traffic to their sites. Beyond traffic, they also focused on community building and social networking sites to drive their content (user-generated), improve their customer service (by listening to the voice of the customer and gathering feedback), and to drive customer loyalty. In addition to the emergence of social networking initiatives, the beginning of 2010 saw an explosion in mobile marketing. And most retailers are still trying to sort out exactly how they plan to approach their mobile strategy. Do they need a full mobile site? Just an iPhone App? What makes the most sense for their business? This full day of content will dive into the current state, best practices and emerging strategies of both social and mobile marketing. Conference attendees will hear how their peers have established a presence in these emerging channels, what they are doing to optimize their presence, and how they plan to monetize it as well. 9.00 Breakfast, Registration & Networking Engaging and understanding your customers is essential to building a strong brand. And, the insights gained can be instrumental in shaping 9.30 Chairperson’s Opening Remarks a more effective online shopping experience. But how do you establish this interaction with your customers? And, how do you make the Marci Troutman insights you glean actionable? At Sears, Rob is responsible for all Founder social media marketing. Conference attendees will learn how Sears Siteminis Inc. Holdings Corporation built MySears, one of the most advanced retail brand social communities online today. 9.45 Building An Online Community To Drive Measurable Business Results 10.20 Panel Discussion: Mobile Commerce Trends & Best Rob Harles Practices Revealed VP of Community Sean Bunner Sears Holding Corporation Operating Vice President, Advanced Services HSN 14 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 15. Colin A. Sebastian expectations, necessary competencies, available platforms and Senior Vice President, Equity Research, Internet and Interactive technology. But before you move in any direction, you first have to Entertainment create your vision and establish your goals. Our panelists are Lazard Capital Markets leveraging their mobile sites to drive traffic, brand awareness and sales. Maryssa Miller 2.00 5 Easy & Safe (Really!) Ways To Use Customer- Director of E-Commerce Generated Content To Build Your Brand Lacoste Jana Eggers Executive TBD CEO Velocitude Spreadshirt.com In 2010, retailers are feeling the pressure to devise and execute a 2.35 Panel Discussion: Identifying A Practical Way To mobile marketing strategy. With more and more mobile savvy Monetize Social Media consumers and transaction-enabled devices being purchased everyday, there is no turning back on this emerging channel. This Stacey Santo panel will focus on how retailers are utilizing mobile, what is working VP of Marketing and what isn’t, and also give you some benchmarks to compare your Rue La La mobile initiative against. Laura Christine Vice President of Direct Marketing & eCommerce 10.55 Coffee & Refreshments SKECHERS 11.25 Assessing How Mobile Commerce Will Impact Josh Greene Consumer Behavior Director of Internet Marketing 1-800-PACK-RAT Abhi Dhar Chief Technology Officer – eCommerce Setting up a successful social media site might not be as easy as you Walgreens think. You have to consider the site structure, how you plan to drive traffic to it, and continually find ways to keep customers engaged. By now, everyone has seen the projected numbers for m-commerce Our panelists have not only set up social sites, they’re driving revenue sales in 2010. It’s true that more and more consumers are engaging, through them. They’ll walk you through some practical steps to turn purchasing and utilizing mobile as part of the transaction lifecycle. social into sales. But how do you build a mobile marketing strategy for your firm? And what will be the impact of mobile commerce on your overall 3.10 Coffee & Refreshments shopping experience? Walgreens is currently utilizing their mobile site and Abhi will walk you through their initial plan, the lessons 3.35 Clique-Sourcing: Getting The Right Crowd & Customer learned in executing it, and how he thinks it will evolve as a part of To Your Site the Walgreens business. Cecilia Pagkalinawan 12.00 Panel Discussion: Leveraging Social Media To Build Former Vice President E-Commerce & Direct Marketing Content, Increase SEO Rankings And Create Frette and La Perla, CEO, Styletrek Enhanced User Experiences Nielsen Online shows that people continue to spend more time on Marc Parrish social networking and blog sites than ever before. Total minutes VP of Loyalty & Retention increased 82 percent year-over-year and the average time per person Barnesandnoble.com increased 67 percent year-over-year in 2009. Everyone is doing it; but Josh Greene is everyone doing it well? Has anyone measured the ROI from social Director of Internet Marketing media? Attend this session and receive not only an overview of 1-800-PACK-RAT Twitter, Facebook and Social Commerce but impactful results from a social media campaign. Online retail has seen a major shift in the past few years as social networking tools have taken retail by storm. If you aren’t giving your 4.10 Integrating Social Media Elements Into An customer a voice, then how do you know what they want? Our eCommerce Website panelists have been big promoters of customer engagement and are Frank Malsbenden utilizing social networks to not only understand their customers’ Vice President/General Manager needs, but to also generate revenue. They will outline the various Vision Retailing Inc. (Shoeline.com, Bornshoes.com, Shopgeox.com) ways that they are engaging and listening to their customers while tracking the benefits (and costs) to their business. Today’s web users expect more than just point and click, they want to interact and connect. Social Media websites have satisfied this 12.35 Lunch For All Attendees demand, and have seen almost unimaginable growth as a result. Unfortunately, eCommerce has been slow to adapt to this evolution. 1.25 Panel Discussion: Best Practices For Mobile Site While most retailers have embraced Social Media as an important Design And Navigation piece of their marketing strategy, they’ve yet to apply the best Pat Farrell practices of Social Media websites to their own eCommerce site. Director of Applications Development, Interactive and New Media Where is interaction important in an eCommerce site? How do you QVC encourage customers to connect with each other? Most importantly, how can Social Media help you meet actual business objectives? Mark Lowe eCommerce Marketing and Digital Manager 4.45 End Of Social Media & Mobile Commerce Summit Ace Hardware Developing a dynamic mobile marketing site involves multiple elements; an understanding of the mobile consumer, user Lead Sponsors: 15
  • 16. About the eTail Sponsors About The eTail 2010 Lead Sponsors it matters most. Invodo videos drive site traffic, increase sales conversion rates and reduce returns for customers. Certona is the creator of Resonance®, market-leading personalization and revenue optimization platform for multi- YourAmigo’s Artificial Intelligence Increases overall online revenues 5%- channel retailers. Resonance automates a company’s ability to 25% - Operating in 32 countries, YourAmigo is an award-winning provide individualized product recommendations and user technology innovator specializing in increasing large website’s overall experiences in real-time, increasing average order value and revenue per visit. With seven online sales 5%-25% through its Spider Linker™ artificial intelligence service. Without patents pending, the “self-optimizing” system is powered by sophisticated neural networks changing SEO or other online marketing campaigns, Spider Linker’s artificial intelligence and a portfolio of algorithms to deliver real-time product, content, and promotional offers capability analyzes and matches your website’s content/keywords with billions of relevant through multiple channels – web, email, call center, point-of-sale, and mobile. Clients are search phrases through our proprietary searcher behavior database to find where your website typically up and running in less than a month, and include some of the most recognized online pages are not getting traffic. Spider Linker™ then creates thousands of unique pages which and multi-channel retail brands across all popular verticals. rank highly for thousands of new keyphrases providing a massive uplift in incremental traffic and revenues. Low Risk, Pay-for-Performance – Easy to Get Started – YourAmigo’s 10 years Ingram Micro Logistics (IML) reduces supply-chain costs, creates service excellence enable it to offer a low-risk, easy-to-start, pay-for-performance managed efficiencies and improves quality for our clients with scalable logistics service. Our low-risk business model ensures clients can try Spider Linker™ and see results services. We are the only provider with the flexibility and expertise to without committing to large budgets or fixed-term contracts. Our clients have no lock-in efficiently handle multi-channel fulfillment – from a single product shipping to an e-commerce contracts and can leave on 30 days. They sign up and commit a starting budget with pricing customer, to an entire truckload arriving at a retail distribution center on a specific date. This which ensures an ROI-positive return. The campaign is measurable, transparent and non- multi-channel supply chain expertise allows our clients to fully leverage a single pool of invasive to your other campaigns. So, what have you got to lose? 5%-25% increase in inventory for all segments of their businesses. We offer the flexibility of customized, “white- overall online revenues – contact us on 1-800-816-7054. glove” order handling, same-day shipping capabilities, and a variable cost model that requires no monthly minimums. Our 30 years of supply-chain expertise and broad geographic presence provide a flexible footprint for our clients to shift stocking locations as needed throughout our About The eTail 2010 Email Marketing & Segmentation Day Sponsors seven North American Advanced Logistics Centers comprising more than 4.4 million square feet of space. Because of our relentless pursuit of accuracy and reliability, our partners use Certona is the creator of Resonance®, market-leading Ingram Micro Logistics’ services to grow their existing business and expand into their markets personalization and revenue optimization platform for multi-channel of choice. retailers. Resonance automates a company’s ability to provide individualized product recommendations and user experiences in real-time, increasing average Listrak is an email marketing firm providing solutions, services and order value and revenue per visit. With seven patents pending, the “self-optimizing” system is software to optimize the value of email. Listrak works with clients like powered by sophisticated neural networks and a portfolio of algorithms to deliver real-time Waterford, Wolfgang Puck, Royal Doulton and Movies Unlimited to product, content, and promotional offers through multiple channels – web, email, call center, develop engaging email marketing that goes beyond the inbox to the individual, Delivering the point-of-sale, and mobile. Clients are typically up and running in less than a month, and Extra PercentTM in effectiveness and ROI. www.listrak.com include some of the most recognized online and multi-channel retail brands across all popular verticals. MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard Infogroup Interactive is a new digital solutions and brands, reputation and revenue from online risks. With end-to- services company for marketers. The power behind the end solutions that address the growing threats of online fraud, brand abuse and unauthorized Infogroup Interactive brand includes Infogroup sister channels, MarkMonitor enables a secure Internet for businesses and their customers. The divisions, Yesmail and Walter Karl, which bring market-leading digital customer acquisition and company's exclusive access to data combined with its patented real-time prevention, detection retention solutions together for cohesive multi-channel lead generation programs. Infogroup and response capabilities provide wide-ranging protection to the ever-changing online risks Interactive is the newest division of Infogroup that offers marketers a comprehensive, cross faced by brands today. For more information, visit www.markmonitor.com channel, digital marketing solution to build and execute powerful marketing campaigns that include email marketing, mobile and SMS marketing, social media, direct marketing media VeriSign is the trusted provider of Internet infrastructure services for the and web-based applications. networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce Monetate helps major retailers like QVC and Urban Outfitters with confidence. The VeriSign Secured® Seal, is viewed more than 175 million times a day make the most of their online marketing dollars and web site across 90,000 Web sites worldwide. The newly available VeriSign Trust™ Seal makes an investment. Because your customers live, shop, and buy in real extension of the most recognized online trust mark available for sites that do not require SSL time, we created a real-time marketing layer that lets you market in real time. From A/B testing Certificates. Daily malware scans help keep your site off black lists that could prevent visitors to product badging, segmented messaging to personalized promotions, you can now market from reaching you. VeriSign’s seal-in-search functionality displays the Trust Seal next to on your site, on your schedule, without waiting on I.T. Monetate Real-Time Marketer lets you authenticated sites inside leading search engines and comparison shopping portals to test product pitches and target audience segments anywhere on your site, instantly. Monetate maximize site traffic. Mobile adds mobile-native navigation, search, and GPS store location to any site, overnight. MyBuys is the leading provider of personalized product About The eTail 2010 Advanced Search Forum Sponsors recommendations for multi-channel retailers. The company builds deep profiles based on each individual shopper’s behavior, then Named “Technology Platform Search Marketers Can’t Live Without” at the uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant SES Awards, ClearSaleing’s advertising portfolio management platform recommendations. MyBuys’ clients are increasing average order value by 45%, improving helps marketers identify ways to more effectively and profitably allocate ad conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers— spend across a complex mix of online advertising investments. ClearSaleing is including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS, dELiA*s and Cost a thought leader in the growing scientific field of attribution management and publishes Plus/World Market— partner with MyBuys to offer dynamically merchandised, personalized www.AttributionManagement.com that provides a rich repository of ClearSaleing and recommendations for their shoppers on the web and in all forms of email. Based in Redwood externally published articles, white papers and other material focused exclusively on attribution City, Calif., MyBuys is a privately held company. www.MyBuys.com management. ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and About the eTail 2010 Social Media & Mobile Commerce Summit Sponsors NationwideInsurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com Siteminis is the leading customized mobile commerce provider today, delivering a holistic solution to help companies attract and Efficient Frontier is a leading digital performance marketing engage new customers through an innovative revenue stream. Our company managing search and display optimiza-tion for large- leadership team has more than 60 years and a rich, diverse background in ecommerce, scale marketers around the globe. Founded in 2002, Efficient technology, software development and the retail industry – both big box and boutique. Frontier pioneered the applica-tion of modern portfolio theory to Search Engine Marketing Our project management team has unparalleled experience in e- and m- commerce and is and today combines its core predictive modeling algorithms and bidding technology with well-equipped to provide professional support tailored to meet your needs. We provide comprehensive value-added services to manage more than $900 million in annual digital technology and consulting services, which are seamlessly integrated into your internal spend globally. The largest and most sophisticated advertisers and agencies partner with resources to develop a solution that supports your online marketing and brand strategy. Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. Please visit efrontier.com, subscribe to blog.efrontier.com and follow us on twitter.com/efrontier Invodo helps online retailers sell more through the power of video. A full- service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where 16 Register Today: Call: 866-691-7771 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 888-482-6012 Email: etail@wbresearch.com Web: www.etaileast.com
  • 17. About the eTail 2010 Main Agenda Moderator/Chairperson Sponsors PayPal a secure online wallet. Bill Me Later gives customers the convenience of receiving their goods now and the bill later, often Amazon Payments provides consumers, merchants, and with extra time to pay. High-impact affiliate and developers with payment and checkout solutions that make it network marketing programs enable merchants to tap a base of 45 million desirable account easy to pay and get paid online, including Checkout by holders. Use these non-card solutions to satisfy Amazon™, Amazon Simple Pay™ and Amazon Flexible Payments Service™. Checkout by customers and fuel sales immediately. Used together, Bill Me Later and PayPal raise AOV and Amazon is a complete e-commerce solution that makes it easy for millions of Amazon increase conversions 29% on average--with up to customers to buy on your website using the shipping addresses and payment information one third of customers new to merchant. stored in their Amazon.com accounts. Checkout by Amazon includes Amazon PayPhrase and 1-Click®, which enable customers to checkout without leaving your website, and tools for The Brightcove software-as-a-service online video platform is the businesses to manage shipping charges, sales tax, promotions, and post-sale activities. Learn most widely-adopted software for publishing and distributing more at: www.amazonpayments.com/business. professional video on the Web. The world’s largest news and entertainment media companies and Fortune 1000 enterprises rely on Brightcove for video Amazon Services is a subsidiary of Amazon.com, Inc. content management, video syndication, advertising and analytics. Brightcove is available in (Nasdaq:AMZN) that offers the technical platform, operational three editions – Express, Pro and Enterprise – designed to meet the varying needs of different capabilities and online retailing expertise that power organizations. Amazon.com® to other retailers. Amazon WebStore, an Amazon Services product, currently powers the multichannel commerce offerings of thousands of retailers and manufacturers ExactTarget is a leading global provider of on-demand email including world-class brands such as Creative Labs, Black and Decker, Honeywell, Sherwin- marketing and one-to-one marketing solutions. The company’s Williams, ToyWatch, MTV, Martha Stewart, Motorola, Samsonite, Timex and Precor. Amazon software as a service technology provides organizations a single WebStore provides a self-service toolset that improve sellers’ flexibility and control over site platform to connect with customers via triggered and transactional email, integrated text design, branding, customer experience and policies. Amazon WebStore is a comprehensive, messaging, voice messaging, landing pages and social media. Supported by collaborative full-featured ecommerce product that uniquely incorporates Amazon’s expertise, and makes it global services teams, ExactTarget’s technology integrates with more sales and marketing fast, easy, and low cost to build and operate an online business. It also provides applications information systems than any other in the industry, including Salesforce.com, Microsoft for phone, store ordering, and customer service to enable sellers to provide a personalized, Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers cross-channel customer experience. Learn more at: webstore.amazon.com. permission-based multi-channel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com or call 1-866-EMAILET. Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with Harte-Hanks Postfuture is much more than an email their customers, build their brand, and increase revenues. Built upon messaging platform. It brings you the power of effective Awareness’ expertise deploying more than 200 communities and social media projects for messaging tools and a comprehensive hosted messaging some of the world’s biggest brands including McDonald’s, Sony, JetBlue, Kodak, ASOS.com, platform backed by decades of experience in strategic relationship marketing from Harte- Fairmont Hotels & Resorts and AIRMiles, The Awareness Social Marketing Hub is the first Hanks — so you have the power and support you need to develop a strong multichannel enterprise-grade application for marketers who are struggling with the social media chaos of marketing strategy, build lasting customer relationships, and grow your business. Postfuture managing multiple social channels. With the Awareness Social Marketing Hub, marketers are has an intuitive interface, built-in workflow and content management, list management for now able to easily publish, manage and measure across all their multiple social media channels total control and easy segmentation, and robust reporting tools. Postfuture helps you get the from one central location using advanced built-in permissioning, workflow and audit controls. most from your digital messaging. To learn, more contact us at 800-456-9748 or More information and to request a your own demo of The Awareness Social Marketing Hub contactus@harte-hanks.com. http://www.facebook.com/#!/pages/ Harte-Hanks- can be found here: http://www.awarenessnetworks.com Postfuture/105413566165919?ref=ts Follow Awareness on Twitter: http://www.twitter.com/awarenessinc Established in 1999, LSFinteractive is a full service global MyBuys is the leading provider of personalized product interactive marketing agency that leverages all Internet recommendations for multi-channel retailers. The company builds channels including Search Engine Marketing, Search Engine deep profiles based on each individual shopper’s behavior, then Optimization, Social Media, Display, Email Marketing and Affiliate program management to uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant help companies acquire new customers or qualified leads; increase site traffic; and, increase recommendations. MyBuys’ clients are increasing average order value by 45%, improving online revenues. Our specialized team, strong technological infrastructure, and proprietary conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers— approach to online marketing have enabled us to realize higher profitability for our clients including Wine Enthusiast, Armani Exchange, Lancôme, SKECHERS, dELiA*s and Cost within the competitive landscape. LSFinteractive works with its clients as an extension of their Plus/World Market— partner with MyBuys to offer dynamically merchandised, personalized marketing department and operates under a unique business model that puts special recommendations for their shoppers on the web and in all forms of email. Based in Redwood emphasis on performance versus the return on investment through search engine marketing City, Calif., MyBuys is a privately held company. www.MyBuys.com and our experienced media buying process. MphasiS is a leading Applications, Infrastructure technology, and About the eTail 2010 Cyber Café Sponsor Business Process Outsourcing Services provider. The company delivers real improvement in business processes globally through a Founded in 2006 by software engineers and search marketers, combination of technology know-how, domain and process expertise. MphasiS brings to their Kenshoo is a global innovator in search engine marketing technology clients a credible and experienced global leadership team driving service delivery through the with extensive industry knowledge. Kenshoo's flagship product, next generation global delivery model. With currently over 36,000 people, MphasiS services KENSHOO™ Search, is an end-to-end SEM platform, which automates the process of building clients in Financial Services, Manufacturing, Communications, Media & Entertainment, and optimizing cross channel search campaigns. KENSHOO Search was built on Kenshoo’s Healthcare, Transportation & Logistics, Consumer & Retail, Energy & Utilities industries, and unique Quality Management™ methodology. Quality Management is a holistic approach to Governments around the world. search marketing that automates most of the labor-intensive search marketing operations and MphasiS’ unique position in today’s market is a result of their partnership with world’s largest gives search markets a wide array of features in a natural workflow for greatest ease of use. IT Company – HP, and their roots as a pure Indian player. This enables us to offer the best of Kenshoo recently embarked on an additional strategic direction by introducing KENSHOO both worlds. MphasiS believes in the co-creation of value for all our stakeholders - employees, Local – an end-to-end mass-management SEM platform designed from the ground up for clients, shareholders, and the community that we live in. organizations managing large volumes of Local or SMB/SME campaigns, such as Online Directories, Agencies and Small Business Service Providers. As a Google Qualified Company, a Yahoo! Ambassador and a Microsoft adExcellence partner, Kenshoo provides its licensed SEM About the eTail 2010 Event Badge Sponsor platform and services to agencies, advertisers, and affiliate marketers worldwide. Kenshoo is backed by Sequoia Capital and Arts Alliance, has offices in San Francisco, New York, Chicago, PM Digital is a leading Internet Marketing agency specializing in Search London, Tokyo and Beijing, and has corporate headquarters in Tel Aviv. Engine Marketing, SEO, and Shopping Portal Feeds. Supported by proprietary media and marketing intelligence tools, PM Digital builds business revenues and brands online for several of the nation’s top retailers, About the eTail 2010 SVP/EVP/CMO Workshop & Private including The North Face, Spiegel, Bloomingdale’s, DELiA*s, Wrangler, Nautica, Eileen Fisher, Lunch Host Paul Fredrick, and Lee, among others. Based in New York, PM Digital has offices in San Francisco, Indianapolis, Columbia, SC and Minneapolis, MN. To find out more about PM Tealeaf provides online customer experience management solutions Digital thought leadership, go to http://orb.pmdigital.com. and is the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer About the eTail 2010 Networking Reception Sponsors experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. TouchCommerce is a leading provider of pay-for-performance Online executive stakeholders from ebusiness and IT to customer service and compliance are conversion optimization solutions. Combining real-time predictive leveraging Tealeaf to build a customer experience management competency across the analytics with optimized live interactions, TouchCommerce delivers a organization. For more information, visit www.tealeaf.com. fully integrated, fully outsourced solution that can help increase conversions and order value. TouchCommerce helps you acquire, grow and retain customers across your entire online channel. TouchCommerce pioneered the industry’s pay-for-performance model and shares About the eTail 2010 Premier Exhibitors entirely in the risk and the reward. We relentlessly optimize our solution to continually deliver higher conversion rates and greater ROI. TouchCommerce clients are leaders in the Bill Me Later and PayPal are fast, easy, secure ways to telecommunications, retail, financial services and subscription/direct response industries in the shop online without sharing account information. Americas, Europe, and Asia-Pacific area. Lead Sponsors: 17
  • 18. Bringing Together Innovative eCommerce Solutions The eTail 2010 Solution Zone If you are looking to differentiate your business, be innovative, stay up-to-date on technology, optimize SOLUTION ZONE HOURS OF and personalize your customer’s experience, it is OPERATION: important to be in the fore-front of the available The Solution Zone will be open all day solutions that can help you to do so. on August 10th and 11th. By taking advantage of the plethora of solutions available Peak Hours on August 10th: in the Solution Zone, you will also reduce wasteful 7:30 – 8:10 AM, 10:15 – 11:15 PM, spending, get an ROI, create the best possible customer 3:20 – 4:00 PM experience and increase engagement with consumers. Spend time evaluating the leading technologies available Peak Hours on August 11th: today. All of the participants in The Solution Zone offer 8:15 – 8:45 AM, 10:10 – 10:55 AM, the latest advances in eCommerce solutions, 3:00 – 3:40 PM Identifying the most appropriate technologies for your management and implementation. business, or simply seeing what the competition may Formal Closing Of The Solution have available is intrinsic to the success of multi- For your convenience, the networking activities at Zone on August 11th: channel and pure play retailers. As ROI is essential, eTail, including breakfasts & coffee breaks are 3:40 PM evaluating and ensuring initiatives have the greatest centrally located in The Solution Zone. And during ROI potential means more market share and increased every break, you will have the chance to win fantastic sales for your business. prizes to take home! **PRIZES AND GIVE-AWAYS EVERY DAY, AT EVERY BREAK** Cybercafes • Daily Grand Prize Drawings During eTail 2010 Cybercafes are centrally located within the Solution Zone to ensure constant communication between Peak Hours of the Solution Zone you and your office. Check your email, use the internet and network with other executives in these cafes set up • Visit frequently for special give- exclusively for your use. aways and play games! 1st Sponsor to confirm: • A Winner will be announced at each For more information about Cybercafes, call Chet Silverman at 646-200-7478 or email Chet at and every refreshment break csilverman@wbresearch.com. • Take a trip to every booth and get Your Solution Zone Pass stamped at Premier Solution Zone Sponsors all of our stations, for your chance Be sure to take a moment and visit the Premiers Sponsors of eTail 2010 at their respective booths, and learn to win a grand prize! You must be about targeted solutions will fit in line perfectly with your retailing enterprise. present to receive your prizes. Premier Solution Zone sponsors are: To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at csilverman@wbresearch.com. Why Be A Sponsor In August? At eTail west this past February, we surveyed 86 retailers about their plans for spending on new tools and technologies within the next 12 months. Here are the top 20 areas of spend according to them: Personalization/Recommendation Engines 74 86.05% Merchandising 54 62.79% Mobile Commerce 68 79.07% eCommerce Platform Replacement or Enhancement 52 60.47% Social Media & Social Engagement 68 79.07% Multi-Channel Integration 52 60.47% SEO 64 74.42% CRM Systems, Customer Segmentation, 48 55.81% Point-of-Sale Solutions Email Marketing 64 74.42% Customer Service, Call Center Solutions, 46 53.49% Site Search 64 74.42% Live Chat Support Rich Media/Imaging 64 74.42% Credit Card Fraud, Prevention & Site Security 42 48.84% Usability/Testing 60 69.77% Payment Processing 36 41.86% Web Analytics 58 67.44% Fulfillment Services/Solutions 32 37.21% Content Management 56 65.12% Order Management Systems 26 30.23% Comparison Shopping Sites/Shopping Portals 54 62.79% Come August, many retailers will be short listing a lot of these solutions. And the choice is yours: Sponsor or Exhibit at eTail and be one of a select group of service/solution providers. Or you can sponsor another event in the industry where you’ll be 1 of over 500 exhibitors. Which option do you think will have better business development opportunities? 18 Register Today: Call: 888-482-6012 Fax: 416-598-1452 Email: shawn.neveu@wbresearch.com 866-691-7771 Email: etail@wbresearch.com Web: www.etaileast.com
  • 19. Registration Information Hotel Information *RETAILERS GET $200 OFF THE TWO DAY MAIN Hilton Baltimore CONFERENCE BEFORE JUNE 1ST 401 West Pratt Street Baltimore, MD 21201 PLUS: FREE ACCESS TO AUDIO PRESENTATIONS FROM THIS EVENT!! Phone: +1 (443) 573 8700 Fax: (443) 573 8799 (A $550 VALUE!!) eTail has procured a special conference rate of $232.00 *Register and Pay in Full And Your Teams of 3 Or More Receive An Additional 5% Off per night (plus tax). To book your reservations, call the Each Pass Hilton Baltimore Hotel at 443-573-8700 or 1-800- HILTONS and identify yourself as an eTail attendee. Rooms are limited and are on a first come, first served basis, so make your reservations as soon as possible. The Qualified Retailers: 2010 Pricing discounted rate expires July 19, 2010. After July 19th, rooms may still be available, so inquire with the hotel if Until June 1st you have missed the cut off date. $200 Off 2 Day Full Conference Price Two Day Conference (August 10-11) ($200 Off!) $999 $1,199 Airline Information Add any of the following 3 options: To receive 5% off your airfare, go to (1) Search Summit (August 9) $1,349 $1,549 www.jetblue.com/promo and enter the promo code below. Travel must (2) Email Segmentation Summit: (August 9) $1,349 $1,549 take place within the specified dates below and must (3) Social Media & Mobile Commerce Summit be booked online to qualify. (August 12) $1,349 $1,549 Code: etaileast2010 Valid Cities: Any City to BWI, IAD, RIC Or Any of the following 2 Options Travel Dates: (1) Search Summit (August 9) Outbound: 8/8 - 8/10 (2) Email Segmentation Summit: (August 9) Return: 8/11 - 8/13 Promo Valid until: 8/8/10 (until midnight) And Social Media & Mobile Commerce Summit $1,699 $1,899 (August 12) Train Information All Others Special Amtrak Convention Fare Code number X36C-987 Full Price has been activated for August 9, 2010 – August 12, 2010. Travel dates are three days prior to the convention Two Day Conference Plus Social Media & Mobile Commerce Summit start date and three days following the last day of the (August 10-12) $3,799.00 meeting. Two Day Conference (August 10-11) $3,189.00 Meeting attendees who mention this code when making reservations will receive a 10% savings off the lowest For Team Discounts contact Bill Penney at 1-866-691-7771 or bpenney@wbresearch.com. available rail fare for travel to (Baltimore, MD) between *All offers valid for qualified retailers only. Discounts taken off of full two day main conference price only. Please note (August 6, 2010 – August 15, 2010). To book your a qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet reservation call Amtrak at 1 (800) 872-7245 or contact developers, technology vendors, solution providers, third party logistics providers, consultants or companies with your local travel agent. primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation. No Two Discounts may be combined. Conventions cannot be booked via Internet. Please be sure to refer to Convention Fare Code X36C-987 when making your reservation. This offer is not valid on the Auto Train and Acela Service. Fare is valid on Amtrak Regional for all departures seven days a week, except for Four Easy Ways To Register: holiday blackouts. Offer valid with Sleepers, Business Class or First Class seats with payment of the full applicable accommodation charges. Call direct: 866-691-7771 or 646-200-7530 1-888-482-6012 Fax the registration form on the back page: 416-598-1452 646-200-7535 For every registration received Email us: eTail@wbresearch.com shawn.neveu@wbresearch.com for eTail East, WBR will donate a Register online: www.etaileast.com portion of the registration fee to Smile Train. For more information about WBR’s involvement with Smile Train, please visit www.etaileast.com. Lead Sponsors: 19
  • 20. WBR Mention this when registering 535 Fifth Avenue, 8th Floor New York, NY 10017 Your priority booking code is: TLS/SN When registering please provide the code above. August 9 - 12, 2010 Hilton Baltimore • Baltimore MD Attention Mailroom: If undeliverable to addressee, this www.etaileast.com time sensitive information should be forwarded to the See page 19 for price details. VP Of Marketing ❑ Yes. I will attend eTail 2010 and I am a Qualified Retailerr Register me for: Five Easy Ways To Register ❑ All Four Days (Choice of one Summit on August 9 PLUS Main Conference August 10-11 AND Social Media and Mobile Commerce Summit on August 12) BEST VALUE!! ONLINE www.eTaileast.com ❑ 2 Day Main Conference Plus Search Summit (August 9-11) EMAIL etail@wbresearch.com shawn.neveu@wbresearch.com ❑ 2 Day Main Conference Plus Email and Segmentation Summit (August 9-11) FAX This form to 1-646-200-7535 416-598-1452 ❑ 2 Day Main Conference Plus Social Media and Mobile Commerce Summit (August 10-12) - You will be contacted for payment details. ❑ 2 Day Main Conference Only (August 10-11) MAIL Your registration form and payment details to: Worldwide Business Research ❑ Yes. I will attend eTail 2010 and I am not a Qualified Retailer 535 5th Avenue, 8th Floor, New York, NY 10017 Register me for: CALL 1-888-482-6012 416-597-4774 Shawn Neveu @ or 1-646-200-7530 ❑ 2 Day Main Conference Plus Social Media and Mobile Commerce Summit (August 10-12) ❑ 2 Day Main Conference Only (August 10-11) WBR Cancellation, Postponement and Substitution Policy Delegate Details • You may substitute delegates at any time by providing reasonable advance Please photocopy this form for additional registrations. notice to WBR. (Mr./Mrs./Ms./Dr.) • For any cancellations received in writing not less than eight (8) days prior First Name___________________________________________________________ to the conference, you will receive a 90% credit to be used at another WBR Last Name ____________________________________________________________ conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be Title _________________________________________________________________ retained by WBR for all permitted cancellations. No credit will be issued for Department ___________________________________________________________ any cancellations occurring within seven (7) days (inclusive) of the conference. Organization __________________________________________________________ Address ______________________________________________________________ • In the event that WBR cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for City _________________________State _____Zip ___________________________ another WBR event to be mutually agreed with WBR, which must occur within one year from the date of cancellation. Phone (_____) ____________________Fax (_____) __________________________ E-Mail________________________________________________________________ • In the event that WBR postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive Registration Contact ___________________________________________________ a credit for 100% of the contract fee paid. You may use this credit for another WBR event to be mutually agreed with WBR, which must occur within one year from the date of postponement. Payment Methods: Except as specified above, no credits will be issued for cancellations. There ❑ Check enclosed for ________ payable in U.S. $ to WBR • are no refunds given under any circumstances. ❑ EFT or WIRE TRANSFER PAYMENT DETAILS: • WBR is not responsible for any loss or damage as a result of a substitution, HSBC Bank USA alteration or cancellation/postponement of an event. WBR shall assume no 452 Fifth Ave New York, NY 10018 liability whatsoever in the event this conference is cancelled, rescheduled Routing #: 021001088; SWIFT: MRMDUS33; Worldwide Business Research USA or postponed due to a fortuitous event, Act of God, unforeseen occurrence LLC: Account # 619782161 or any other event that renders performance of this conference Please reference code: 10359.005 when registering impracticable, illegal or impossible. For purposes of this clause, a fortuitous Connecticut residents must add 6% sales tax to their registration fee. event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. ❑ Charge to my: ❑ AMEX ❑ Visa ❑ MasterCard ❑ Diners Club • Please note that while speakers and topics were confirmed at the time of Card # ______________________________________________________________ publishing, circumstances beyond the control of the organizers may Sum of ___________________________ Exp Date: _________________________ necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, WBR reserves the right to alter or modify the advertised Cardholder’s Name___________________________________________________ speakers and/or topics if necessary without any liability to you whatsoever. Signature ___________________________________________________________ Any substitutions or alterations will be updated on our web page as soon as possible. 10359.005/CA
  • 21. Organized by: Can’t make it to: or afraid there is too much information to digest in just a few days? Get Access to hours of valuable This Session Content is available for a sessions and take-ways anytime, fraction of the registration price. anywhere... You can view and listen to the content when Now you can view this outstanding conference you want, where you want and as many times content on your PC or laptop with a CD-ROM that as you want. puts you front and center at these informative sessions. You'll hear our expert speakers as they And if you attend eTail 2010, this Conference take you through the PowerPoint slides that CD-ROM set is only $250! (That’s a $580 value!) illustrated their talks. This user friendly format allows you to: • Gain valuable insight from your peers and competitors in various Fortune 500 Industries VIP Package: $250 without leaving the office. (Select any package to attend the event • Share with your colleagues at work. and for an additional $250 get the • Stay up to date with the latest strategies, tactics conference CD ROM*) and trends in your industry. CD ROM ONLY: $580 * Now you can share what you learnt at eTail 2010, with your colleagues. *Presentations available are at the approval of conference Don’t leave them in the dark. Purchase the speakers. Not all presentations will be published. Allow 3-4 weeks after event date for shipping. CD ROM today!