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Shawn Myers - Mastery Journey

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  • 1. ENTERTAINMENT BUSINESS MASTER Shawn Myers Full Sail University
  • 2. MASTERY: PERSONAL DEVELOPMENT AND LEADERSHIP Goal for the Month: Resonate with Masters in many different fields of study to find similarities in practices to my field to use on my Mastery Journey. Strategies to Achieve My Goal: • Read Robert Greene’s Mastery. • Find a Master and interview them for their tips and tricks. • Apply lessons from Greene to my every day life.
  • 3. EXECUTIVE LEADERSHIP Goal for the Month: To gain a better knowledge of Executive Leadership Qualities. Strategies to Achieve My Goal: • Five Leadership Qualities Great Executives Must Have: http://www.linkedin.com/today/post/article/20131209140015-178173598-five-leadershipqualities-great-executives-must-have • CEO of the Year Alan Mulally on Leadership Qualities: http://chiefexecutive.net/ceo-of-the-year-alan-mulally-on-important-leadership-qualities • Use my newly acquired manager position at work to look for improvement opportunities for myself.
  • 4. PROJECT AND TEAM MANAGEMENT Goal for the Month: Learn how to build and manage a budget. Strategies to Achieve My Goal: • 5 Steps to Prepare Your Budget: http://office.microsoft.com/en-us/project-help/5-steps-toprepare-your-project-budget-HA001141182.aspx • Lynda.com Managing Budgets: http://www.lynda.com/Business-Business-Skillstutorials/Managing-budgets/142070/157300-4.html • In my current role, I have a few projects coming up. I will opt to get involved with the budgeting of the project. I will ask to shadow the project planner.
  • 5. BUSINESS STORYTELLING AND BRAND DEVELOPMENT Goal for the Month: Learn how to develop a brand. I learned about sonic branding during my Music Production degree, but I want to learn where the brand itself comes from. Strategies to Achieve My Goal: • Lynda Video – Branding Inspiration and Tips: http://www.lynda.com/InDesigntutorials/Branding-inspiration-tips/114175/120111-4.html • Lynda Video – Developing a Brand Name: http://www.lynda.com/Illustratortutorials/Developing-brand-name/112674/140491-4.html • Lynda Video – Developing Consistency Across Your Brand: http://www.lynda.com/Business-Business-Skills-tutorials/Developing-consistency-acrossyour-brand/126618/154010-4.html
  • 6. ENTERTAINMENT BUSINESS FINANCE Goal for the Month: Learn financing in general. I took an accounting class during the Fall at a local college. Unfortunately I was lost in most of the material and did not understand a lot of it. I am ready to relearn and try again! Strategies to Achieve My Goal: • Lynda Video – Finance Training Tutorials: http://www.lynda.com/Finance-trainingtutorials/1315-0.html • Speak with a few Entertainment Businesses in the area to see if they will share tips and tricks for their finances. • Take the knowledge from the month and apply it to my current business to enhance financial planning, spending, success.
  • 7. NEGOTIATION AND DEAL-MAKING Goal for the Month: How to negotiate and deal make where both sides of the deal are fair and allow a business to grow as a whole. Strategies to Achieve My Goal: • Lynda Video – Negotiation Fundamentals: http://www.lynda.com/Business-BusinessSkills-tutorials/Negotiation-Fundamentals/1015042.html?srchtrk=index:1%0Alinktypeid:2%0Aq:negotiating%0Apage:1%0As:relevance%0As a:true%0Aproducttypeid:2 • Lynda Video – Opening the Negotiation: http://www.lynda.com/Business-Business-Skillstutorials/Opening-negotiation/101504/111534-4.html • Lynda Video – The Six Steps in Preparing for a Successful Negotiation: http://www.lynda.com/Business-Business-Skills-tutorials/six-steps-preparing-successfulnegotiation/101504/111528-4.html
  • 8. PRODUCT AND ARTIST MANAGEMENT Goal for the Month: Learn how to effectively acquire, manage, and develop artists. Also to take preventative action against current issues. Strategies to Achieve My Goal: • Artist Management Resources: http://www.artistmanagementresource.com/ • Ten Tips For New Product Managers: http://www.slideshare.net/jefflash/ten-tips-for-newproduct-managers • How to be a Good Product Manager: http://www.goodproductmanager.com/
  • 9. ADVANCED ENTERTAINMENT LAW Goal for the Month: Enhance my knowledge on Protecting and Exploiting rights in the digital realm. Strategies to Achieve My Goal: • Tips for the Beginning Entertainment Law Attorney: http://lacba.org/files/lal/vol31no3/2482.pdf • Entertainment Law Research Guide: http://www.law.georgetown.edu/library/research/guides/entertainmentlaw.cfm • Hollywood Legal News Articles: http://www.hollywoodreporter.com/blogs/thr-esq/
  • 10. ENTERTAINMENT MEDIA PUBLISHING AND DISTRIBUTION Goal for the Month: Learn how to properly distribute media I manage. I can greatly use this for my recording studio. Strategies to Achieve My Goal: • 5 Tips for Content Distribution Networks: http://www.toprankblog.com/2007/02/5-tips-forcontent-distribution-networks/ • Social Media Marketing: http://seomarketingsuite.com/ • 12 Steps for Better Content Distribution: https://blog.shareaholic.com/content-distribution-tips/
  • 11. DIGITAL MARKETING Goal for the Month: Learn how to run an ad campaign for a product or artist. Strategies to Achieve My Goal: • Lynda Video – Marketing Tips: http://www.lynda.com/Business-Online-Marketingtutorials/Marketing-Tips/1515452.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%0Apage:1%0As:relevance%0As a:true%0Aproducttypeid:2 • Lynda Video - Marketing a Brand: http://www.lynda.com/Premiere-Pro-tutorials/Marketing-brand/122430/143823-4.html • Apply lessons from the month to my product I am working to launch. The MyKasulBot – The Microphone Robot
  • 12. BUSINESS PLAN DEVELOPMENT Goal for the Month: Learn how to write a successful business plan. Also, how to plan and approach failure. Strategies to Achieve My Goal: • Lynda Video – Nine Steps to Developing a Business Plan: http://www.lynda.com/Business-Business-Skills-tutorials/Nine-steps-developing-businessplan/115426/136618-4.html • Lynda Video – Planning for Failure: http://www.lynda.com/Business-Business-Skills-tutorials/Planning-failure/148342/1611114.html • The 10 Ingredients of a Great Business Plan: http://www.forbes.com/2010/03/18/businessplan-tips-entrepreneurs-finance-zwilling.html
  • 13. FINAL PROJECT: BUSINESS PLAN Goal for the Month: Write a successful business plan for my product, the MyKasulBot. Also find potential investors. Strategies to Achieve My Goal: • How to Present Your Business Plan: http://www.inc.com/guides/present-your-businessplan.html • Present my business plan to potential investors. • Target Market: Business Plan Basics: http://www.bizplanit.com/virtual-businessplan/target-market/business-plan-basics-7.html
  • 14. CHARACTERISTICS OF A MENTOR • Must be able to give feedback that encourages success. • Must be able to embrace my ideas and also accept that I may also be able to give them advice in return. • Has had some sort of experience in the field and able to reflect on positive and negative experiences. • Will be able to be there for me if I need advice on scenarios I may hit in my Mastery journey. • Has an open mind in a sense that they accept their way is not gospel, but more of a story of their life that can inspire another.
  • 15. FULL SAIL CLUB Music Publishing Society They are a music rights service and advocacy student group for Full Sail University composers, songwriters, and lyricists.
  • 16. EXPANDING MY PLN • Search leaders on LinkedIn. • Network with people on Reddit. The site has a lot of great people with experience. • Search for projects I can get involved with and supply my newly acquired skills and knowledge.
  • 17. SIX INDUSTRY LEADERS • Jorge Quinones - graduate from Full Sail - jorge@jqtalentagency.com. He runs his own business and secured many clients in the Florida region. I have spoke to him many times on Facebook about business strategies. • Amanda Moorhead - recent graduate in entertainment business. Has worked for spottily and MTV - amoorhead895@gmail.com • Logan Fisher - She has worked in the industry and a good friend - (484) 866-3158 • Robert Burnette – Co-Worker of mine. He was nominated for a grammy for his work on Wil Smith’s “Big Willie Style” he is a recording engineer. rburnette@c3i-inc.com • Joel Morse – Owner of my company. He has had the company running for 20 years, and has worked closely with me on managing my part of the company. jmorse@c3i-inc.com