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Web 2.0 / Enterprise 2.0 - Why Bother?
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Web 2.0 / Enterprise 2.0 - Why Bother?

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Bought into the "Enterprise 2.0" hype? The question I keep wondering is, why bother?

Bought into the "Enterprise 2.0" hype? The question I keep wondering is, why bother?

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  • 1. Four Business Cases for Web 2.0 in the Enterprise(Enterprise 2.0)
    …plus one compelling question: Why bother?
    Shawn Grubb
    http://bloomport.com
  • 2. 4 Use cases for Web 2.0
    1
    Broadcast
    2
    Scale
    3
    Connect
    4
    Community
    5
    So what?
  • 3. 1. Broadcast: Get the message out
    Adv:
    Lower cost of information
    Feedback loop from the troops
    More frequent Direction/perspective
    “keeping the main thing the main thing”
    How:
    Blog, Polling, YouTube, Commenting
  • 4. 2. Scale: Spread the good ideas
    Adv:
    Transparency
    Lower transaction costs
    ID redundancies
    Single source of the truth
    How:
    Success stories
    Standardized reporting
    A Report
    B Report
    C Report
    C1
    C2
    C3
    D Report
    ?!?
  • 5. 3. Connect: Solve issues within the enterprise
    Adv:
    Leverage people
    Solve tough problems quickly
    How:
    Ask an expert
    Discussion groups
    “If we only knew…
    ……..what we know”
  • 6. 4. Community: tbd?!?
    Adv:
    FAST connections
    Build “sense of community
    How:
    PeopleConnect - Wiki
    I am passionate about XYZ!!!
    Us too!!!
  • 7. Magnitude of Culture Change
    1.
    3.
    2.
    4.
    0.
    Connect
    Community
    Scale
    Broadcast
    Web
    2015 = 45%
    2020 = 60%
    Smaller Change
    Bigger Change
  • 8. Barriers to Web 2.0
    • What if my boss sees me interacting?
    • 9. Will she give me more work?
    • 10. But l lose my exclusivity / visibility
    • 11. Today, I get to drop the report on the VPs desk!
    • 12. Tomorrow I post to a SharePoint?!? Boooo!
    • 13. How do I know this data is right?
    • 14. With all the garbage online, is this data right?
    • 15. My admin prints this for me, where is the win?
  • 5. The obvious question: …no one is asking
    Why bother pushing Web 2.0?
    “This Twitter, Facebook, Blog stuff is for kids!
    …Son, can you help me with my Blackberry?”
    (signed, a BabyBoomerin your company)
  • 16. 5. The “Kids” are coming I
    By 2020, 60% of the Western workforce
    will never have known life without the Internet
  • 17. 5. The “Kids” are coming II
    Shrinking Boomers
  • 18. 5. The “Kids” are coming I
    In case you missed it, look at how MANY “kids” there will be compared to the other Generations!
  • 19. 5. The obvious question: …no one is asking
    Why bother pushing Web 2.0?
    By 2020 (nine short years) the workforce will be plugged in like never before. What is the advantage of forcing the culture change on people resisting it today (Boomers) when the tidal wave is going to come in 5-10 years anyway?!?
    The way we work is going to change!
  • 20.
    • Shawn Grubb
    • 21. http://bloomport.com

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