Desouza and Associates Inc.

98 Followers

16 SlideShares 98 Followers 234 Followings

High-performance driven marketing leader with 15+ years of integrated demand generation, marketing operations, product and digital experience supporting Technology Start-ups and Fortune 100 Financial companies. Highly experienced in: Marketing automation (Eloqua, Marketo, Pardot, Act-on), CRM (Salesforce.com and Microsoft Dynamics), database management and marketing, Webservice APIs and complex integrations - (Covers Strategy, Solution Design and Architecture and Implementation) Specialties: Demand generation, lead generation, nurture marketing, marketing automation, marketing operations, ROI, social media, digital strategy, data governance, campaign management, lead scoring, closed lo

demand generation marketing customer relationship management lead management lead nurturing data-driven marketing b2b marketing email marketing big data marketing automation internet marketing customer experience buying cycle sales pipeline sales cycle modern marketing b2c b2b direct marketing digital footprint marketing software content marketing lead generation database marketing strategy mobile marketing mobile web responsive design revenue performance demand center on the web

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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Altimeter, a Prophet Company • 10 years ago

Crap. The Content Marketing Deluge.

Velocity Partners • 11 years ago

Desouza and Associates Inc.

Presentations

5 steps to an engaging customer experience

Path to Personalization

Content in Context

The business case for an outsourced demand center

Webinar 10 applications of marketing automation

Big data - challenge or opportunity

Mobile strategies for demand generation

Effective Data-Driven Decision Making for High Performance Demand Generationor demand generation 20130307

Lead nurturing success factors

Effective lead generation through lead lifecycle management

6 tips for content marketing

Marketing Predictions for 2014

Big data is not just for big business

Making the Case for Marketing Automation

Inbound vs Outbound Marketing and Marketing Budgets

Documents

Decision points on the path to unified customer engagement

Likes

The 8 Pillars of Demand Generation Executive Preview

Inbound vs Outbound Marketing and Marketing Budgets

Big Data and Big Profits

Mark Organ presentation on disruptive marketing technology for IHR 2013 conference

[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Crap. The Content Marketing Deluge.