22-3375 Web Design I // Columbia College Chicago
Usability & User Experience
Utility, Usability, User Experience
Utility: 

Does it provide the features you need?
Usability: 

How easy and pleasant i...
Internet
Usability

Project 1: Group Crits

Is there a clear visual hierarcy?
Is it obvious what is clickable?
Does the design match the user ...
Project 1: Group Crits

Is there a clear visual hierarcy?
Is it obvious what is clickable?
Does the design match the user ...
Project 1: Group Crits

Easy to Learn How easy is it for users to accomplish basic tasks
the first time they encounter the...
Project 1: Group Crits

Is there a clear visual hierarcy?
Is it obvious what is clickable?
Does the design match the user ...
Project 1: Group Crits

Is there a clear visual hierarcy?
Is it obvious what is clickable?
Does the design match the user ...
User Experience (UX)

User Experience: 

The creation and synchronization of the elements that affect user’s
experience with a particular compan...
A Slippery Definition
There is no one defined role or definition for a UX designer within
web and application design; typi...
O N E D O L L A R
Building Credibility and Trust
User Centered Design 

(UCD)

Project 1: Group Crits

Is there a clear visual hierarcy?
Is it obvious what is clickable?
Does the design match the user ...
The chief difference from other product design
philosophies is that user-centered design tries to
optimize the product aro...
Procrustean Bed

PROXIMITY COMMON REGION
SIMILARITY
Size Shape Shade Color
CONNECTEDNESS
LARGE TO SMALL IRREGULAR TO REGULAR DARK SHADE TO ...
UCD principles in fork & spoon design

Needs to fit in a range of mouth sizes
Handle needs to accommodate large and small
...
There is plenty of room for ‘design’ in UCD

Change in plans.
We need a low-cost,
single use, all-purpose
utensil. Our costs must
come in below $.000001
a unit or I wo...
UCD in a new user context

Worksheet
!


Can you think of a web design technique
that is NOT user-centered?
Why?
Users are not designers

The goal of user-centered designs is not
simply to give the user what they ask for; it
isn’t thei...
Iterative Design

To “iterate” just means “to repeat.”
Iterative Design is a term that describes a
common sense idea: you ...
Understanding Conventions & Expectations
Users have certain expectations when they visit a website,
expectations that, if ...
Conventions in Life

Worksheet
!


Can you think of any new design patterns

that have emerged in the past year?
How do we get to know the user?

In the planning stages of the design (refer
back to our workflow presentation), you
might...
Use Case
Personas
User/Task Flows
How do we get to know the user?

During design and after launch of the
design, you might perform formal and 

informal:
us...
How do we get to know the user?

Which is all very nice, but ...
In truth, the ux designer needs to make hundreds of
small...
Cognitive Science
Cognitive science is the
interdisciplinary study of mind
and intelligence, embracing
philosophy, psychol...
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
Usability and User Experience
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Usability and User Experience

  1. 1. 22-3375 Web Design I // Columbia College Chicago Usability & User Experience
  2. 2. Utility, Usability, User Experience Utility: 
 Does it provide the features you need? Usability: 
 How easy and pleasant is it to use the features? User Experience: 
 “UX” encompasses all aspects of the end-user's interaction with the company, its services, and its products.
  3. 3. Internet
  4. 4. Usability

  5. 5. Project 1: Group Crits
 Is there a clear visual hierarcy? Is it obvious what is clickable? Does the design match the user goals (from last week) Does the visual design embody the site’s message? Is the imagery, type and color compelling, professional? In what ways is the design using gestalt principles? 
 Proximity, common region, connectedness, similarity How is the design using these basic design principles: 
 balance, emphasis, rhythm, unity contrast In general, usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process. (usability.gov)

  6. 6. Project 1: Group Crits
 Is there a clear visual hierarcy? Is it obvious what is clickable? Does the design match the user goals (from last week) Does the visual design embody the site’s message? Is the imagery, type and color compelling, professional? In what ways is the design using gestalt principles? 
 Proximity, common region, connectedness, similarity How is the design using these basic design principles: 
 balance, emphasis, rhythm, unity contrast Usability is a quality attribute that assesses how easy user interfaces are to use. The word "usability" also refers to methods for improving ease-of-use during the design process. (useit.com)

  7. 7. Project 1: Group Crits
 Easy to Learn How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficient to Use: Once users have learned the design, how quickly can they perform tasks? Easy to Remember: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Few Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? (useit.com)
 Five Basic Attributes of Usability
  8. 8. Project 1: Group Crits
 Is there a clear visual hierarcy? Is it obvious what is clickable? Does the design match the user goals (from last week) Does the visual design embody the site’s message? Is the imagery, type and color compelling, professional? In what ways is the design using gestalt principles? 
 Proximity, common region, connectedness, similarity How is the design using these basic design principles: 
 balance, emphasis, rhythm, unity contrast Usability Testing ≠ Focus Groups 

  9. 9. Project 1: Group Crits
 Is there a clear visual hierarcy? Is it obvious what is clickable? Does the design match the user goals (from last week) Does the visual design embody the site’s message? Is the imagery, type and color compelling, professional? In what ways is the design using gestalt principles? 
 Proximity, common region, connectedness, similarity How is the design using these basic design principles: 
 balance, emphasis, rhythm, unity contrast Usability Testing = what they do ! Focus Groups = what they say 

  10. 10. User Experience (UX)

  11. 11. User Experience: 
 The creation and synchronization of the elements that affect user’s experience with a particular company, with the intent of influencing their perceptions and behavior. 
 (Unger and Chandler, A Project Guide to UX Design)

  12. 12. A Slippery Definition There is no one defined role or definition for a UX designer within web and application design; typically it is a hybrid role that combines: information architecture, interaction design, visual design and usability engineering — but different aspects of those roles may be emphasized more heavily depending on the team. 

  13. 13. O N E D O L L A R Building Credibility and Trust
  14. 14. User Centered Design 
 (UCD)

  15. 15. Project 1: Group Crits
 Is there a clear visual hierarcy? Is it obvious what is clickable? Does the design match the user goals (from last week) Does the visual design embody the site’s message? Is the imagery, type and color compelling, professional? In what ways is the design using gestalt principles? 
 Proximity, common region, connectedness, similarity How is the design using these basic design principles: 
 balance, emphasis, rhythm, unity contrast BASIC PRINCIPLE Know your user, for they are not you.

  16. 16. The chief difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product. (Wikipedia)

  17. 17. Procrustean Bed

  18. 18. PROXIMITY COMMON REGION SIMILARITY Size Shape Shade Color CONNECTEDNESS LARGE TO SMALL IRREGULAR TO REGULAR DARK SHADE TO LIGHT SATURATED TO UNSATURATED COLOR Gestalt Principles
  19. 19. UCD principles in fork & spoon design
 Needs to fit in a range of mouth sizes Handle needs to accommodate large and small hands Needs to function on both solids and liquids Needs to be produced in large sets, equal amounts of each Needs to be easily stackable in small spaces Needs to be durable and reusable
 

  20. 20. There is plenty of room for ‘design’ in UCD

  21. 21. Change in plans. We need a low-cost, single use, all-purpose utensil. Our costs must come in below $.000001 a unit or I won’t get a bonus this year.
 
 Business-Centered Design

  22. 22. UCD in a new user context

  23. 23. Worksheet ! 
 Can you think of a web design technique that is NOT user-centered? Why?
  24. 24. Users are not designers
 The goal of user-centered designs is not simply to give the user what they ask for; it isn’t their job to know how to solve their needs relating to your site. No matter what objectives you have set for your Web site, it must carefully balance the needs of users and the needs of your organization. If users don't find your Web site helpful, they will not use it.
 

  25. 25. Iterative Design
 To “iterate” just means “to repeat.” Iterative Design is a term that describes a common sense idea: you build something, test if it works, learn from your mistakes, and make it better. 
 

  26. 26. Understanding Conventions & Expectations Users have certain expectations when they visit a website, expectations that, if not met, could result in them having trouble understanding how it works. Therefore, it's important that websites are designed so that users can predict how things will work and where certain elements will be.
  27. 27. Conventions in Life

  28. 28. Worksheet ! 
 Can you think of any new design patterns
 that have emerged in the past year?
  29. 29. How do we get to know the user?
 In the planning stages of the design (refer back to our workflow presentation), you might define your users through: focus groups, use cases, personas, and/or user/task flowcharts.
 

  30. 30. Use Case
  31. 31. Personas
  32. 32. User/Task Flows
  33. 33. How do we get to know the user?
 During design and after launch of the design, you might perform formal and 
 informal: usability testing, analysis of site analytics, heuristic analysis, and/or surveys.
 

  34. 34. How do we get to know the user?
 Which is all very nice, but ... In truth, the ux designer needs to make hundreds of small decisions, not all of which can be empirically tested; and the ones that have been tested need subjective interpretation to actually mean anything. Much of the art of ux design is in the process of empathizing with users — the ability to “walk in their shoes” though scenarios and tasks, and making a best guess on whatever information is available to you at a given time.
  35. 35. Cognitive Science Cognitive science is the interdisciplinary study of mind and intelligence, embracing philosophy, psychology, artificial intelligence, neuroscience, linguistics, and anthropology. Cognition: The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.
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