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Using Instagram to Promote Your Business and Increase Site Traffic
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Using Instagram to Promote Your Business and Increase Site Traffic

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Shawn Massie, Director of Search and Social Media at Thunder SEO, helps explain how businesses should be using Instagram to promote themselves and gain qualified web traffic to their site. This …

Shawn Massie, Director of Search and Social Media at Thunder SEO, helps explain how businesses should be using Instagram to promote themselves and gain qualified web traffic to their site. This presentation was part of SEOmoz's Mozinar web series.

Published in Technology
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  • his is a great tool i never been a fan of instagram and only because I didn't really know what it was. Now that I read this I will use it to help my real estate house buying business. Please check out my website http://www.followersnet.com Cheap Social Media Services such as Cheap Instagram Followers
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  • this is a great tool i never been a fan of instagram and only because I didn't really know what it was. Now that I read this I will use it to help my real estate house buying business. thank you for your information its been truly helpful. http://housebuyingnetwork.info
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  • 1. Using Instagram to Promote YourBrand and Increase Site Traffic!by Shawn Massie, Dir. of Search & Social Media - @ShawnTheGrom! Tweet with Mozinar attendees: #mozinar! ! Technical problems or feedback:! Please email team@seomoz.org! ! www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 2. DOWNLOAD this presentation bit.ly/mozigramUsing  Instagram    to Promote Your Brand andIncrease Site TrafficPresented by Shawn Massie| April 2nd, 2013 www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 3. FIRST  OFF    –    Who  am  I?     Shawn MassieDirector of Search & Social Media @ShawnTheGrom instagram.com/shawnthegrom gplus.to/ShawnMassie thunderseo.com/blog www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 4. WHAT’S   INSTAGRAM  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 5. A  PHOTO  SHARING  APP  Launched in October 2010Photos filters are a hitImages confined to asquare vs. 4:3 ratio www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 6. GEOLOCATION  AND  CAPTIONS   @ Users can be mentioned Locations can be tagged Photos can be uploaded to multiple networks www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 7. #HASHTAGS  #Hashtags allow users to find others Sets the stage for contests www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 8. MISCONCEPTIONS  1.  It Only Works If You Sell Visual Products2.  It’s Only For Big Brands3.  It’s Only For Posting Photos4.  Results Can’t Be Measured5.  Instagram Can Sell Your PhotosSource: http://blog.kissmetrics.com/biggest-misconceptions-about-instagram/ www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 9. INSTAGRAM  IS  FOR  HIPSTERS   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 10. ALL  ABOARD!  THE  INSTAGRAM  TRAIN   www.ThunderSEO.com 2 Follow @ShawnTheGrom #mozinar
  • 11. ALL  ABOARD! - Apr 2012  Instagram launches on Android 450,000 users on a waitlist join over 30 million registered users www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 12. FACEBOOK  WANTS  IN   “Zuckerberg went on to say that the company will be building on Instagrams strengths and features and growing the app independently rather than just trying toFacebook integrate everything into Facebook.”buys for $1B — Mashable9 person staff www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 13. ALL  ABOARD!-­‐  Aug  2012   575 likes every second 81 comments every second 5 million photos every day 80 million active users every month www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 14. ALL  ABOARD! – Dec 2012   Instagram updates their Terms of Service"To help us deliver interesting paid or sponsored contentor promotions, you agree that a business or other entitymay pay us to display your username, likeness, photos(along with any associated metadata), and/or actionsyou take, in connection with paid or sponsored contentor promotions, without any compensation to you." www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 15. ALL  ABOARD! – Dec 2012   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 16. ALL  ABOARD! – Dec 2012   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 17. ALL  ABOARD! – Dec 2012  The old Terms of Service are reintroduced! www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 18. ALL  ABOARD!  –  Jan  2013  8,500 likes every second1,000 comments every second40 million photos every day100 million active users every monthwww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 19. ALL  ABOARD!  –  Jan  2013  8,500 likes every second 1378%1,000 comments every second 1134%40 million photos every day 700%100 million active users every month 25% www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 20. ALL  ABOARD!  –  Feb  2013  Instagram launches their own site www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 21. ALL  ABOARD! – Feb  2013    6 months later…"We believe that some of our users, particularly ouryounger users, are aware of and actively engaging withother products and services similar to, or as a substitutefor, Facebook," the company admitted in its 10-K annualreport. "For example, we believe that some of our usershave reduced their engagement with Facebook in favorof increased engagement with other products andservices such as Instagram.” — David Ebersman, CFO www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 22. 3CONTENT  STRATEGY   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 23. CONTENT  STRATEGY  Use Images to Tell a StoryTry “Behind theScenes” photos www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 24. CONTENT  STRATEGY  Pick A Category For Your Photos www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 25. CONTENT  STRATEGY  How Frequently Should You Post? www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 26. CONTENT  STRATEGY  What Are Your Competitors Doing? www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 27. CONTENT  STRATEGY  What Are Their Followers Doing? www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 28. CONTENT  STRATEGY  Consider Doing A Photo Serieswww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 29. CONTENT  STRATEGY  Consider Doing A Photo Serieswww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 30. CONTENT  STRATEGY  Consider Doing A Photo Serieswww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 31. 4BEST  PRACTICES   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 32. BEST  PRACTICES  1. Choose a username that you already use @ www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 33. BEST  PRACTICES  2. Use hashtags (generic and branded) # Branded Hashtag www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 34. BEST  PRACTICES  3. Take Advantage of Geolocation Learn how to create a location using Foursquare http://bit.ly/XCtPmQ www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 35. BEST  PRACTICES  4. Use a web-based program to manage Manage comments, likes and more www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 36. BEST  PRACTICES  Explore Around You www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 37. BEST  PRACTICES  5. Engage followers with more than just photos www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 38. BEST  PRACTICES  Free Tickets www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 39. DRIVE   TRAFFIC    www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 40. DRIVE  TRAFFIC   Add URL to Your Bio They Add Their Address Toowww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 41. DRIVE  TRAFFIC   Include URL in Comments Ask to Share on Websitewww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 42. DRIVE  TRAFFIC   Include URL in Comments Post URL to Slideshowwww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 43. DRIVE  TRAFFIC  Promote Your Latest Offers or Deals www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 44. 1/2 API  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 45. 4  Sources  of  Data  Instagram’s  API  can  pull:  a)  Users   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 46. USERS   WordPress Plugin Pulls In User Photoswww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 47. 4  Sources  of  Data  Instagram’s  API  can  pull:  a)  Users  b)  Hashtags   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 48. HASHTAGS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 49. HASHTAGS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 50. HASHTAGS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 51. HASHTAGS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 52. HASHTAGS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 53. HASHTAGS   $108 !?www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 54. 4  Sources  of  Data  Instagram’s  API  can  pull:  a)  Users  b)  Hashtags  c)  LocaQons   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 55. LOCATIONS  Restaurants Instagram contest boosts app engagement by 66 percent www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 56. 4  Sources  of  Data  Instagram’s  API  can  pull:  a)  Users  b)  Hashtags  c)  LocaQons  d)  Geographies   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 57. GEOGRAPHIES  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 58. YOUR  OPTIONS  1.  Free Embed Code Generators2.  WordPress / CMS Plugins3.  Writing or Hiring a Developer4.  Developed Platform www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 59. FANBASE   Run Photo Contests Enable User Votingwww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 60. FANBASE  Displays Likes, Comments and Share Buttons www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 61. FANBASE  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 62. FANBASE  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 63. MEASURE  RESULTS   www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 64. MEASURE  RESULTS   Google Analyticswww.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 65. MEASURE  RESULTS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 66. MEASURE  RESULTS  www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 67. Q  &  A  DOWNLOADthis presentationbit.ly/mozigram shawn@thunderseo.com @ShawnTheGrom thunderseo.com/blog @ThunderSEO SHAWN MASSIE Director of Search & Social Media www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
  • 68. Q&A Time!! @ShawnTheGrom www.thunderseo.com shawn@thunderseo.com http://seomoz.org/webinars! www.ThunderSEO.com Follow @ShawnTheGrom #mozinar