Conceived as a project in 2003 – in a rural area riddled with deep pockets of poverty – we have had to be creative and innovative in our approach. Inspired by health statistics & the barriers we faced to fully engage local children (and their families) Emerging studies, statistics, books, media attention has fuelled us to grow a project into an organization. Background of founding directors = education, recreation, health 7 years – motivated by the effects of outdoor play and learning on 3 children. They respond to what works Educator and parent = validated by health care professionals Background of founding directors – education, recreation, health In October of last year – Dr. Pipe eloquently and unknowingly mostly summed up the essence of KidActive Dr. Oded Bar-Or - Former Professor of Pediatrics, Director, Children's Exercise and Nutrition Centre Faculty of Health Sciences McMaster University Community of Practice GOAL: Affect the quality and quantity of active outdoor living, learning & playing HALO VISION - Provide national leadership and research excellence in Healthy Active Living for the prevention and treatment of obesity in children and youth Mission • Develop and evaluate innovative strategies to treat and manage obesity and its related health consequences • Ultimately reduce the overall prevalence of obesity and its social burden. . LINES OF BUSINESS – 4. PARTNERSHIP - Utilization of municipal, provincial and national partnerships to create, promote and evaluate the effectiveness of programs aimed at achieving positive health outcomes in children and youth.
Need for collaboration Blow bubbles . . . . . Chaotic scramble vs. focused effort – big bang ! “ The futility of isolated Initiatives” . Butland B, Jebb S, Kopelman P, et al. Foresight. Tackling obesities: future choices — project report. London (UK): Government Office for Science; 2007. Available: www.foresight.gov.uk/Obesity/17.pdf (accessed 2009 Feb. 25). Quoted by recent study on the ineffectivity of Phys Ed Programs on BMI Each represents a ‘silo’ footprint’ Merging our footprints makes the greatest impact – depth Instead of lightly treading on the issue
Whole Child Approach Affected by immediate environment – family, childcare etc. How the community supports healthy child development Impact on the environment - interplay
Program within Schools / within Communities Engage children and youth in active outdoor play Help children develop the knowledge, skills and resources to make more active fun choices – ultimately lead to a healthier lifestyle Connect children and youth to the outdoors through these programs which is critical to the sustainability of our natural environment Professionals (education, health care, recreation, community development, etc Enhance their knowledge, skills and resources around guiding principles of getting kids active and outside Network Development Expand partnerships so together we can develop effective and efficient action backed strategies towards improving the health of children, youth and the environment – ParticipACTION / CCPN / Heart Wise / RCDHU / Evergreen / Schools / Communities Multi-sector collaboration Network – accessible community resource Home – ongoing resource sharing and development
Investments that work for Physical Activity is a complementary document to the Toronto Charter for Physical Activity and identifies seven best investments to increase population levels of physical activity which, if applied at sufficient scale will make a significant contribution to reducing the burden of non-communicable diseases and promote population health. In addition, these investments will contribute to improving the quality of life and the environments in which we live.
Developed successful model (pilot in Renfrew)
Website – increase awareness of determinants of health / offer solutions / increase consistency of communication
No running / walking to the park / no playing / Municipal bylaws – Why it is critical to get kids outside to learn, play & live. Health issues – future path – link to health Engaging every child / youth fully – – snowballs / play / outdoor temp./ play structures / paddling / climbing cite: CNN – 10 reactions to stats – 6 hr. average
Annual Report The stage is set and the evidence is here
29 th March 2011I am delighted to announce that on April 11 th 2011, 100,000 Love Outdoor Play milk cartons will be released to supermarkets and stockists across the Isle of Man; 15,000 L ove Outdoor Play window stickers will be available Island wide and radio and press coverage will be announcing and following the launch of what is a major development in a quest to give all children on the Isle of Man a childhood enriched by countless hours of outdoor play.
Ministry of Health Promotion and Sport – no staffing Ontario Trillium Foundation – partial staffing
KidActive - Eastern Ontario Health Promoters - CHC
<ul><li>“ Vision without Action is a nightmare” </li></ul><ul><li>(Japanese Proverb) </li></ul>
Investments that Work <ul><li>Whole of school </li></ul><ul><li>Transport policies and systems that prioritise walking, cycling and public transport </li></ul><ul><li>Urban design principles & infrastructure to support access to PA </li></ul><ul><li>Integrate PA into ‘primary health care systems’ </li></ul><ul><li>Public education, mass media, social norm shifting </li></ul><ul><li>Community-wide programs involving multiple settings and sectors and that mobilize and integrate community engagement and resources </li></ul>
Renfrew County <ul><li>Common Collaborative Goals </li></ul><ul><ul><li>Healthy, Engaged Children </li></ul></ul><ul><ul><li>Healthy Supportive Communities </li></ul></ul><ul><ul><li>Higher Quality of Life for everyone </li></ul></ul><ul><ul><li>Positive Change in Our Communities </li></ul></ul><ul><ul><li>Collaborative Partnerships </li></ul></ul><ul><ul><li>Consistent Communication </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul>
Barriers <ul><li>Liability / Fear </li></ul><ul><li>KNOWLEDGE </li></ul><ul><li>Poverty </li></ul><ul><li>INCLUSION </li></ul><ul><li>Perceived Risk vs. Real Risk </li></ul><ul><li>Isolation </li></ul><ul><li>Community Collaboration </li></ul>
The value of research <ul><li>“ Knowledge of what is…does not open the door directly to what should be.” </li></ul><ul><li>~Albert Einstein </li></ul>
Space shapes activity Increasingly, links are being identiﬁed between various elements of the physical or built environment and physical activity. The built environment—the physical form of communities—includes land-use patterns (how land is used); large- and small-scale built and natural features (e.g., architectural details, quality of landscaping); and the transportation system. Together, these elements shape access to opportunities for physical activity. – Journal for Preventative Medicine, 2009