Our Daily BreadLooking at bread in a new way and creating   value starting with one loaf of bread
What do we need?Our team this week is completely new, we never met each other and wewant     To introduce ourselves.     T...
How can a loaf of bread satisfy our needs?We decided to introduce ourselves to each other by sharing storiesabout our dail...
Felipe’s Loaf of Bread on November 6, 2012              I had a long day of work. I want to go to sleep after a very long ...
Felipe’s Loaf of Bread onNovember 6, 2012               Boudin Bakery is based in San Francisco, California. It is world f...
Felipe’s Loaf of Bread onNovember 6, 2012   I also went to Whole Foods Market and took a picture of their selection on Nov...
Felipe’s Loaf of Bread on November 6, 2012              Then I realized that I needed bread for the week so I purchased a ...
Felipe’s Loaf of Bread on November 6, 2012The nutritional facts of the breads we sell here in San Francisco.
Felipe’s Loaf of Bread on November 6, 2012So, how did a loaf of bread satisfy my needs today?• Shopping trip gave me the o...
Javier’s Bread on November 6, 2012I am going to be really honest with you: I don’t eat bread at all. I dislike carbs as mu...
Javier’s Bread on November 6, 2012My mom used to make a bread with sugar cane called Cuca. It is very dark because of the ...
Javier’s Bread onNovember 6, 2012In Mexico I have tried bread with jalapenos and some spicy cheeses. It looks really weird...
José Antonio’s Bread on November 6, 2008Dear all, allow me to show you pictures of the different kinds of bread I have at ...
Liudmila’s Bread on November 6, 2012                I live in Canada, Toronto, the most multicultural city in the world, p...
Liudmila’s Bread on November 6, 2012Bread is very expensive in Canada, even though we produce most wheat of the world per ...
Liudmila’s Bread on November 6, 2012As part of the course assignment I posted a request to share stories about daily bread...
Liudmila’s Bread on November 6, 2012We got a huge positive response, starting with a loaf of bread, just as was our assign...
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Our daily bread

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Our daily bread

  1. 1. Our Daily BreadLooking at bread in a new way and creating value starting with one loaf of bread
  2. 2. What do we need?Our team this week is completely new, we never met each other and wewant To introduce ourselves. To add another layer to the skill of creative observation. To squeeze as much value from “a loaf of bread” theme aspossible. To have fun.
  3. 3. How can a loaf of bread satisfy our needs?We decided to introduce ourselves to each other by sharing storiesabout our daily bread:• Bread we had on our table on November 6, 2012• Bread we observed around us on that day• Bread we thought about on that day• Bread we told other people about on that day
  4. 4. Felipe’s Loaf of Bread on November 6, 2012 I had a long day of work. I want to go to sleep after a very long day. But I also want to finish creativitycourse assignment and try out new strawberry fruit spread. How can a loaf of bread satisfy my needs? On my way to the strawberry jam store , I took the opportunity to practice creative observation skillinside stores and to take pictures of several unusually creative breads in my city. I went to Boudin bakery, San-Francisco, and took pictures of their decorative breads.
  5. 5. Felipe’s Loaf of Bread onNovember 6, 2012 Boudin Bakery is based in San Francisco, California. It is world famous for its “Original San Francisco Sourdough French Bread". The bakery was established in 1849 by Isidore Boudin, son of a family of master bakers from Burgundy, France. Isidore creatively combined the sourdough popular among California Gold Rush miners with French bread making techniques and the legendary Boudin bread was born.
  6. 6. Felipe’s Loaf of Bread onNovember 6, 2012 I also went to Whole Foods Market and took a picture of their selection on November 6, 2012.
  7. 7. Felipe’s Loaf of Bread on November 6, 2012 Then I realized that I needed bread for the week so I purchased a loaf. I decided to purchase a differentbrand (house brand) of my favorite bread. I will take this loaf of bread to work and eat it as a snack.
  8. 8. Felipe’s Loaf of Bread on November 6, 2012The nutritional facts of the breads we sell here in San Francisco.
  9. 9. Felipe’s Loaf of Bread on November 6, 2012So, how did a loaf of bread satisfy my needs today?• Shopping trip gave me the opportunity to observe and take pictures of beautiful bread loaves.• I was able to spread my new sugar free strawberry jam on my new bread, allowing me to taste both.• Now that I have my fill, I am ready to go to sleep to get ready for another long day tomorrow!Felipe Valls
  10. 10. Javier’s Bread on November 6, 2012I am going to be really honest with you: I don’t eat bread at all. I dislike carbs as much as I can, so I try not to eat breadbecause I dislike it… I like to care of my diet (selfish reason).However, I can tell you I am a big fan of some breads that I have seen when I have traveled outside USA. My favorite oneis from Colombia. It is called Roscon, which is a bread filled up with guava fruit and cheese. It is like heaven. It is a verysugary bread.
  11. 11. Javier’s Bread on November 6, 2012My mom used to make a bread with sugar cane called Cuca. It is very dark because of the sugar cane products used andit is also very sweet. ¡¡¡mmm!!! Cucas
  12. 12. Javier’s Bread onNovember 6, 2012In Mexico I have tried bread with jalapenos and some spicy cheeses. It looks really weird to eat, but once you tried it is avery intense experience. I love spicy foods.I also love the Mardi Grass bread (King Cake). It is really amazing to see the different colors and shapes and the surprisesyou find in it.I know this is not considered bread, but I love donuts, which could be considered some kind of bread in USA.Returning to my native Colombia, there is also a bread make of yucca roots called Pan de Yuca. It is way easy to bake. Theysell the dough ready to mix: you just need to add water, cheese, salt, eggs and bake for twenty minutes. Francisco Javier Villalba.
  13. 13. José Antonio’s Bread on November 6, 2008Dear all, allow me to show you pictures of the different kinds of bread I have at home right now: Bimbo, Chapata, andWhole Grain bread. What’s unusual about them is that my wife is pregnant now and needs to eat a special bread.To me bread has the experiential and emotional component. It is experiential gastronomy. When I taste bread, it evokesrecall of different feelings and emotions, such as taste of homemade food, memories of place of birth, and others. Itlinks the origin of bread with my country, sunny and sandy Spain. Bimbo White bread is designed for children, it has no crust, it is wider than usual, and it has manyvitamins. Its daily message to me is to get inspired by fun and childhood. Brown bread is widely used for dieting andweight loss. It is perhaps the most global bread in meaning, because everyone these days is concerned about their diet.All bread is commercialized, pre-sliced, both traditional wood oven-baked chapata and more modern breakfast toastbread.José Antonio Cano
  14. 14. Liudmila’s Bread on November 6, 2012 I live in Canada, Toronto, the most multicultural city in the world, population 4 million. 90% ofTorontonians were born outside Canada, immigrants from all over the world. We have breads of at least 130 differentethnicities baked and sold in our city. And many people bake their own bread or combine store bought and home madebreads in their diet. I am Russian. My husband is Cuban, our son is Cuban-Canadian-American. Our bread today is varied andthere is plenty of it. Our diet is fat free plant based, so when I dont cook and I want to finish leftovers, bread is the mainsource of calories and carbohydrates in our meals. In our family bread is served with every meal, as a snack and fordessert. Here’s what we have in our bread box. Top right, clockwise. Homebaked buttermilk bread for breakfast.Whole Wheat kaiser bun for snack. Cuban Galletas de Sal (water crackers) served with marmelade for desert. Polishsourdough Pioneer Rye served with hot soup for lunch. Canadian megabakery WonderBread, whole grain, pre-sliced, for grilled sandwiches for dinner.
  15. 15. Liudmila’s Bread on November 6, 2012Bread is very expensive in Canada, even though we produce most wheat of the world per capita. In our family I bake alot of bread myself, and homemade bread costs me up to 80 times cheaper than store bought kind.Today I spent only 70 cents on bread (Kaiser Roll bought for snacking on the go). Prices of our bread currently are asfollowsWonderBread from mega bakery is the cheapest bought bread - $2.40/kg of breadNext cheapest bread is Rye Bread from Polish bakery - $4.30/kgWater Crackers are relatively expensive, $5.30/kgKaiser roll is astonishingly expensive - $10/kg, even though in store it doesnt look like an expensive item, 70 cents perbunHome baked buttermilk bread $0.30/kg . That much bread for 30 cents!
  16. 16. Liudmila’s Bread on November 6, 2012As part of the course assignment I posted a request to share stories about daily bread in my online blog and got overhundred replies from Russian-speaking readers from all over the wold in a space of a few hours.There will be many more replies in the days to come. Its accelerating, like a snowball. People from all continents aresharing stories about daily bread on their table and bread customs in their countries and towns. Its all in Russian, but Illpost a link anyways. Readers of my blog find topic of daily bread fascinating and generously share their stories.http://mariana-aga.livejournal.com/170088.htmlThis link leads to a more complete story about my bread on November 6, 2012, about stores I visited, bread I saw, andpictures I took. And about amazing power of creative observation that this course teaches us, the gifts it keeps giving.
  17. 17. Liudmila’s Bread on November 6, 2012We got a huge positive response, starting with a loaf of bread, just as was our assignment. People are learningabout themselves and about their compatriots in other countries and towns of their own country a lot andengage in lively discussions, reveal their observations about bread, and share tips about where the best loaf issold in their town or what is exactly the best recipe for the tastiest loaf. They befriend each other, exchangecontact info and build new community, both virtual and in real life.In our team, we learned to practice brainstorming in a group of strangers, to remedy the situation of too fewparticipants by creating a virtual team with’ orphans’ from several course teams, we learned to see bread inmany different ways and to reframe and increase its meaning and value in hundreds of ways (transcripts ofbrainstorming sessions are available upon request). For example, our team mate Sebas Nogueira fromSpain, contributed“I suggest we begin the brainstorming by understanding the process of generating value. Some thoughts:- the value of a loaf of bread is not the same in a rich country compared to an area that has problems to feedthe population- we can count value as the number of persons interested in the loaf of bread itself. For some religions bread hasan important role in their Holy Mass.” We got to know each other better, and ultimately we are becoming more creative than before the course.All starting with a loaf of bread.Liudmila Valls

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