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About Have you ever asked yourself whether the decisions you make are the ones you actually make? It struck me during a period when I was at life’s crossroads, that there exists a fine line between ‘persuasion’ and ‘manipulation’. Needless to say, none of us would ever admit to the latter – a totally understandable ego-based sentiment. Some say it’s the way we are brought up. I say it’s the vast array of media channels – carriers of ‘powerful’ messages – that have influenced our daily decisions.
My forte has always been in the area of public relations and brand management. I hold a strong conviction that excelling in these two ‘fields’ are strongly linked to the a...