SHAUN LIDDLEAS MEDIA STUDIES EVALUATION It is made quite clear throughout my music magazine that thespecific audience targeted are teenagers. The age boundary in whichmy magazine is aimed at is 13 years – 19 years. I have chosen this ageas many teenagers read my style model music magazines such as‘NME’ and ‘Kerrang!’ Another reason in which I have chosen this agecategory is because I could not imagine people of an older agereading my media product, due to the fact that music and magazinesnow a day does not favour in the hands of older people, and theywould much rather read a book of some kind. As I set out to produce my music magazine I knew from the veryfirst second that it would be aimed at a teenage audience.Audience profiles in which I can imagine my audience would be are: • Name: Les Gotham • Age: 15 • Favourite shop: Primark • Name: Kelly Hogg • Age: 18 • Favourite Shop: River Island • Name: James Crook • Age: 16 • Favourite Shop: Topman
Whilst conducting audience research I specifically targeted peoplewho looked between the ages of 13-19 years. The majority of people Iasked within this age band favoured my music magazine. I asked theaudience some questions about their likes and dislikes of my magazine.I asked questions such as: • Do you like the colour scheme on my magazine? • What grabs your attention when you first look at my media product? • Does my magazine look like a magazine you would usually find in newsagents? This helped me a great deal in production as I knew I was doingthings correctly from the audience’s positive responses. Certainaspects of my magazine which the desired audience approved of Ikept within my magazine, and some things they advised me toimprove, I improved it as I want the magazine to suit the audience’sstandards. The magazine attracts the teenage audience as I have used ateenage model.Model: Natalie HarberAge: 16Interests: Reading magazines
My model particularly relates to the rock music magazine, as herfavourite genre of music is rock. As rock is a niche genre, I needed toattract my audience in every way possible, as it would be competingagainst certain popular media products such as pop magazines. Mymusic magazine isn’t particularly expensive therefore the working classaudience will be to afford it. I could not imagine middle classteenagers reading my music magazine as it specifically relates to musicand people. Although some middle class individuals may read this, theprimary audience is working class teenagers. My magazine is aimed towards females and males so it has alarger desired audience. From certain aspects of my magazine theaudience can clearly se that is aimed at mixed gender. I haveavoided using boyish/girly colours such as blue or pink, and stuck withcolours like red and black, which relate to the genre and both of thesexes. I feel that teenagers would like to read the story in my magazineas it revolves around a teenager who has shot to fame by a video onYou Tube. As some teenagers dream about getting a chance in famethey would wish to read the story about my character ‘NatalieFollowill’. This compares to the theories of Blumler and Katz 1974, as theaudience are active with my media product. Competitions are made clear on the front cover such as ‘WINTOP 20 ALBUMS OF 2010’ which will attract the desired working classaudience as they cant afford to buy things such as albums themselves.My magazine also includes a free song downloads bar which theaudience will be interested in which leads them away from illegaldownloading. The competitions make the audience involved with mymagazine as they feel the need to compete with other people in thesame situation, therefore adds aspects of excitement within my mediaproduct.
If my magazine were to be sold in newsagents or supermarkets itwould compete against those such as ‘NME’ and ‘Kerrang!’ As theseare two massive music magazines my product would have to stand outenormously. The price is a massive aspect when it comes to competingagainst other music magazines, because of this I have made mymagazine price come in between £2.00 and £3.00, this is also the priceboundaries in which the music magazines NME and Kerrang!, comeunder. Another feature in which my magazine challenges forms andconventions of real media products is by the competitions. Even on thecontent of my front cover the magazine clearly shows that within themagazine it has three competitions. If you look at magazines such asNME and Kerrang!, they have some competitions but not a variedamount, therefore this would make the audience chose my musicmagazine over these specific two. My music magazine includes thetwo colours red and black in which give connotations of blood anddeath, therefore relate to the rock genre. Magazines like my stylemodels Kerrang use red and black to suit their genre of rock. My magazine primarily aims at a working class audience. Whenconducting my audience research I targeted working class individualsas I knew from the beginning of my project this would be the audiencewhich would be interested in my product. From past research I havelearnt that many working class individuals read music magazines asthey are surrounded in a life of media. The secondary audience wouldbe middle class, even though some middle class teenagers read musicmagazines, they do not read them as much as the working classsociety does. My music magazine does not necessarily represent anystereotypical groups as all groups are interested in different music. If Iwere to choose a group, which would be interested in my music
magazine, it would be those in which have favourite music genres ofrock. An institution in which I would want to have for my magazine isIPC media groups. The company own music magazines such as NMEand Guitar and Bass. I feel that this company would distribute my musicmagazine as my style model is NME, and IPC media publish thismagazine. The company would therefore be interested in mymagazine, as they are interested in magazines such as NME. Throughout producing my music magazine I feel that I havelearnt about many new aspects of media. First of all I feel confidentwhile using Photoshop compared to when I first started out using it. I amcomfortable with working with the tools on Photoshop, as throughoutthe past year I have got used to certain tools in which I didn’t knowabout before. My writing skills have improved over the production of my musicmagazine as the style models have helped me understand how amusic magazine should be written thus my writing skills have widelydeveloped. BlogSpot has been a massive new learning achievementfor me, as before AS Media I knew nothing about it. I have learnt howto post work in different ways to entertain the audience for example:Slide Share - a programme in which I can post my work throughpresentations, therefore include illustrations to how every fraction ofdetail.Windows Movie Maker – I can now make videos which show rollingtitles to describe how I have worked over the past year, I used videosespecially for my project evaluation, and they can also be used toshow the production of my media work in detail. At the start of the year I produced a practice ‘School Magazine’which prepared me for my actual media project. I produced a frontcover for this task which helped me produce my actual musicmagazine. This helped me an awful lot as it helped me develop skills
including the layout of magazine front covers and how to use differentcolour pallets for representation of certain genres, within thetechnology of Photoshop. I have also developed skills in presenting work with pie charts toshow audience research, rather than just writing the results, they areshown to the audience by illustrations and statistics. I have also gainedskills in photography as this year I got the chance to take photosindividually. I have found that to make a perfect photo I need toconcentrate on other things than the positioning of model, such as theset and the lighting. Other improvements in learning include how to usedifferent colour pallets in order for the project to relate to the specificgenre. Colours such as red and black go together to give connotationsof blood and death, therefore this relates to the rock genre of mymagazine. Overall my progression throughout AS Level Media Studies hasbeen huge as I am now confident with new ways in which to produceand present work in ways which I have never done before.