First for Breaking News
Contents

 4   Sky News HD               32   Reporting the UK      52 Weather
10   First for breaking news   36   Reporti...
Sky News is an unrivalled, world        In 2009, Sky News began a             We’ve made the news ourselves
class, breakin...
The nerve centre of Sky News
                               – the first UK news channel to
                               ...
4


                                                                                  ‘News is about human feelings
      ...
6

                                                                                      Standard ratio




Live analysis ...
Since our first HD broadcast,       the globe as our experienced HD                The launch of Sky News HD is the
Sky Ne...
8




Kay Burley and Adam Boulton present live from        Jeremy Thompson anchors live from the
Westminster in the days a...
FIRst FoR BReAKInG neWs
                                     Sky News is first with breaking         Our dedicated program...
10




                                                    bury
                                       at in Roth
        ...
Colin Brazier interviews Colonel Gaddafi         Sky News Political Editor Adam Boulton        Stuart Ramsay reports from ...
12




RTS Journalist of the Year, Alex Crawford reports
from Pakistan
                                                   ...
Sky News Brochure Sept 2010
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Sky News Brochure Sept 2010

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Sky News Brochure Sept 2010

  1. 1. First for Breaking News
  2. 2. Contents 4 Sky News HD 32 Reporting the UK 52 Weather 10 First for breaking news 36 Reporting the world 54 Five News 14 Television news 42 Politics 56 Live From Studio Five 20 Online news 44 Business 24 Mobile news 48 Sport 26 Radio news 50 Showbiz
  3. 3. Sky News is an unrivalled, world In 2009, Sky News began a We’ve made the news ourselves class, breaking news service with campaign for a televised Leaders’ in 2010 by launching the first UK a spirit of innovation that keeps us Debate in which all three main news service in HD with sharper ahead of our rivals – and a spirit of party leaders agreed to take part, pictures and enhanced services independence which inspires us to transforming the way general for HD viewers. It’s an innovation challenge the status quo. elections are held in the UK. which clearly defines Sky’s And my next challenge to the strengths, our passion and our And now with Sky News HD, we establishment is to launch a restless pursuit to be first and to have a cutting-edge, High Definition campaign to get cameras into court be the best. I hope our viewers news channel befitting the 21st to demystify the judicial process. will enjoy the experience. century, and delivering a quality of service nobody else can provide. We are first for breaking news, John Ryley, Head of sky news We are a commercial broadcaster not just for ten million monthly with the passion and bravery to viewers on television, but for many push the boundaries to help our millions more online, on radio and viewers get a sharp picture of – increasingly – on mobile phones, what’s happening in the world. where our grasp of both technology and trends will allow us to connect people with Sky News even when they’re on the move.
  4. 4. The nerve centre of Sky News – the first UK news channel to broadcast in HD
  5. 5. 4 ‘News is about human feelings and emotions. Just seeing the whites of someone’s eyes is very revealing. The detail is stunning.’ John Ryley notHInG Gets YoU CLoseR Simulcast alongside Sky News’ News is also about the drama of existing standard definition channel, human emotion: from the passion and with an updated HD studio, of a political speech and the anger HD resources in the field and HD of protestors, to the joyful crowds at Sky News has broken new ground graphics delivering a new 3D look ceremonial events. Sky News HD is in television news with the launch on air, Sky News HD delivers a an opportunity to bring our viewers of the first UK news channel to clear, crisp and compelling new much closer to the news. broadcast in HD. experience. The Sky News Centre in West Sky News HD is a premium service The move to embrace HD responds London has been upgraded to broadcast on Sky channel 517, to increasing demand from our provide HD broadcast capability, uniting first-class journalism, sharp viewers for high quality programming and Sky News production teams picture quality and contextual with the intensity and vividness of HD, have undertaken dedicated training, graphics to bring our Sky+HD and follows the channel’s successful to get the most from HD technology. subscribers closer to UK and first ever HD broadcast on Sky+HD Even in areas like make-up, new international news. and HD online streaming of Barack techniques have to be used for Obama’s inauguration in HD broadcasting. January 2009.
  6. 6. 6 Standard ratio Live analysis Contextual detail Live data feeds High Definition ratio HD Premium Panels Wider aspect ratio HD Premium Panels are an our specialist correspondents, HD allows us to use the full width of innovative new way of story telling live video feeds from developing the screen to show more contextual using the full picture width and full stories, as well as graphics to detail about the key stories of the day. clarity of HD. A team of producers enhance Sky News coverage will provide live analysis from throughout the day.
  7. 7. Since our first HD broadcast, the globe as our experienced HD The launch of Sky News HD is the Sky News has bought spectacular camera crews work alongside latest in a long line of firsts for the HD pictures to our Sky+HD our world class UK and foreign channel, which together, mean it viewers – from President Obama’s correspondents. now connects with its audience in inauguration to Michael Jackson’s more ways and on more platforms funeral. And now, with our own The clarity of High Definition means than ever before. dedicated channel in Sky News Sky News HD can bring the news HD, we bring pictures from around in close-up. notHInG Gets YoU CLoseR Gordon Brown and family leave Downing Street
  8. 8. 8 Kay Burley and Adam Boulton present live from Jeremy Thompson anchors live from the Westminster in the days after the General Election Presidential Inauguration David Cameron and Nick Clegg on the steps of Number 10 Downing Street
  9. 9. FIRst FoR BReAKInG neWs Sky News is first with breaking Our dedicated programming news in new and more innovative strands – with bulletins on the hour ways than ever. With our fresh and regular sport and business approach to news broadcasting, updates – allow the channel to Sky News is renowned for the respond to various audience speed of its coverage and flexibility demands at different times of the of reporting news live. day, yet each is designed to allow Sky News to switch instantly to We’ve been responsible for breaking news. And when there’s Kay Burley reporting from Rothbury virtually every single innovation in a major breaking news story, Sky television news since our launch in News presentation moves to the 1989, from the introduction of the field to bring you the latest news, world’s first interactive TV news as it happens. service, to the Newswall and the first barrier-less newsroom studio, Online, skynews.com pioneered from reconstructions and verbatim the UK’s first video news podcast, stenography from the courts, to has introduced web-only ground-breaking content and programmes and regularly wins analysis on skynews.com awards for its innovative approach And now Sky News HD, the to online news from interactive UK’s first HD news channel. maps to video newswalls.
  10. 10. 10 bury at in Roth te with Raoul Mo Polic e negotia
  11. 11. Colin Brazier interviews Colonel Gaddafi Sky News Political Editor Adam Boulton Stuart Ramsay reports from Swat Valley interviews President Obama exclusive interviews International news won RTS Television Journalist of Sky News regularly breaks news In 2009, our Chief Correspondent the Year for the second time. Alex with its exclusive interviews from Stuart Ramsay, became the first has reported on a broad range of the worlds of politics, business, and only foreign journalist to enter stories from her former base in international news, sport and the Swat Valley when it came under Delhi – including the terror attacks showbiz. In 2009 and 2010 Taliban control, filming a series of in Mumbai, the fight against alone, Sky News journalists have reports that helped expose the the Taliban in Pakistan and the conducted major newsmaking Government of Pakistan’s apparent civil war in Sri Lanka. The RTS interviews with President Obama, capitulation to the insurgents. judges commended Alex on the Prime Minister David Cameron, As a result, the channel won a ‘outstanding depth, quality and then Chancellor Alistair Darling, BP Royal Television Society (RTS) humanity’ of her reporting. Chairman Carl-Henric Svanberg, award, Best News Programme Sky News brought viewers the the Crown Prince of Bahrain, in the Broadcast Awards and a news first of the devastating Libyan Leader Colonel Gaddafi, commendation from the judges earthquake in Haiti via Gazza and Peter Andre. for ‘brave reporting’. eyewitnesses using Twitter, YouTube and Skype, and In addition in 2010, Gulf provided extensive coverage Correspondent Alex Crawford of the BP oil spill.
  12. 12. 12 RTS Journalist of the Year, Alex Crawford reports from Pakistan FIRst FoR BReAKInG neWs UK news Blog by journalism student Emily Purser Sky News’ reports on the death ‘Unsurprisingly, the earthquake took out all the landline and and funeral of Jade Goody mobile phone lines in Haiti immediately. This obviously disabled attracted huge interest, as did our the country spectacularly – as well as the pressing issue of exclusive interview with Boyzone not being able to speak to each other, it meant that Haitians on the death of Stephen Gately. were not able to speak to the rest of the world. As a result, the And, in the Border Region, classic ways of gathering information for a rolling news channel encompassing Cumbria, Sky – call everyone we know and find out what’s happening – were News became the most watched redundant. We had a map, and that was it. Twitter, Google news channel in the region – a Chat, Skype and Facebook were used to contact sources and vital source of information during conduc

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