Young glory brief 5

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Young glory brief 5

  1. 1. YOUNG GLORY ROUND 5 Shaun Conroy – conroycopywriter@hotmail.comBrief: Motivate people to test and use the Bing search engine.
  2. 2. Insight One area that Bing has the advantage over Google is in shopping.Unlike Google, Bings search results arent skewed toward paid listing ads. So what if we could demonstrate that Bing is the best search engine for finding just the product youre looking for and reward people in the process?
  3. 3. Introducing...BING FINDERS KEEPERS
  4. 4. How it works: Partnering with a variety of different websites, every day we plant a Bing Finders Keepers button next to one particular product on one particular page. Bing then posts a cryptic Finders Keepers clue under their search bar.This will hint at what the product is and more importantly, where it can be found.Its then up to people to use the Bing search engine to track down this hidden gem.The first person to find this product simply hits the Finders Keepers button and Bing! Its theirs.
  5. 5. This will... Reward people for searching with Bing Demonstrate the power of Bings search engine Get people coming back to use Bing on a daily basisPosition Bing as the search engine for finding and buying what you want.

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